JWT Intelligence Trend Strategist, Will Palley reports from the "Contagious" magazine Now/Next/Why conference in New York City and discusses the next big thing: alternative currency.
At Contagious magazine’s Now/Next/Why daylong conference in New York yesterday, the emergence of alternative currencies was a hot topic. The dramatic rise and fall of Bitcoin has highlighted the fact that consumer confidence is shifting away from traditional institutions like governments and central banks in favor of smaller, more independent alternatives. According to a recent study by Contagious, 21% of Americans and 15% of Britons would be comfortable with abandoning traditional sovereign currencies for currencies not tied to a major banking institution. (more...)
JWT MENA has released eight key trends for 2013 that will significantly impact the Middle East and North Africa region over the next 12 months. The first report of its kind from the MEA region, these trends examine growing popularity of progressive views that challenge traditional values, technology as a way of consumers redefining their lives, and the emergence of an increasingly polarized Arab society.
Something is a little different at South by Southwest this year, and by something we do literally mean “thing.” That is, hardware is taking center stage and trumping the traditional focus on software. Emphasis on new devices is a prominent (and exciting) trend popping up at this year’s conference.
Now in its third year, Thursday night’s Innovators of Change event honored nine individuals who have been inspired by the world to create cultures that educate, encourage, and actively promote diversity in their fields. Hosted by JWT New York'sDifferenter Committee, it was an exciting night filled with music, food, awards, and premier of an original documentary short film.
Start-ups, they're the scrappy and bold little brothers of businesses. By nature, their marketing needs can only be met by partners that are as lean and spirited as their own operations. In answer to that challenge, JWT will launch WALTER, a five-day pop-up agency at this year's SXSW interactive. Just five days? You read that right, and it's going to be a whirlwind affair that you won't want to miss. (more...)
Your company is no longer holding interviews. Your consumers are. The tables have turned. We’re in a new marketplace in which consumer demand drives companies. You’re in the hot seat now. Tell me about yourself. (more...)
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at why Brazil is “the social media capital of the universe,” Millennials disproportionally suffer high levels of stress and anxiety, and luxury closets are on the rise. Read about these trends and more on JWT Intelligence.
JWT Atlanta’s Kristen Green presents a deep dive into one of JWT Intelligence’s 10 Trends for 2013: The Super Stress Era, looking at how digital overload & technology will impacting the consumer landscape.
As the digital deluge around us continues to grow, we will seek out ways to streamline our lives. Ever-advancing technology provides ways to aggregate and integrate our lives into a streamline of digital efficiency. (more...)
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the rise of peer-to-peer economy, the growing popularity of graphene ("the world's strongest material"), and the top 20 emerging markets according to Bloomberg Busienssweek. Read about these trends and more on JWT Intelligence.
Sharpen those pencils, young talent. This year’s Young Lions Competition has kicked off around the world, and it’s the opportunity of the lifetime. Held annually by Cannes Lions, the competition lets teams of young creative from around the world to compete against each other and showcase their creative talent. (more...)