Make no mistake – Hadas Liwer, the Chief Creative Officer at JWT Israel, is a woman to watch. From the moment she opened a design studio of her own at age 20, Hadas has been making strides in the world of advertising and currently stands as the only female CCO in Israel’s top 20 agencies. She says she “stumbled upon advertising,” but to us it looks like she glided right in. ...READ MORE
This weekend, JWT MENA was announced as Campaign’s 2013 Advertising Network of the Year, adding to a string of recent awards from Campaign. This news comes on the heels of a remarkable year for JWT’s offices in the region, full of accolades from top awards shows like Cannes Lions and the APG Awards. ...READ MORE
The Ad Age 2013 Awards Report highlights this year’s most creatively celebrated advertisers, agencies, campaigns, creatives, production companies, directors and more. The report is based off results from the industry’s nine most prestigious global award shows, including Art Directors Club, Association of Independent Commercial Producers, The Andy Awards, The Cannes International Festival of Creativity, The Clios, D&AD, The One Show, The Webby Awards and The Festival of Media. Having produced some outstanding work this year, JWT Puerto Rico, JWT New York and JWT Shanghai have all been recognized by Ad Age! ...READ MORE
“You can be cautious, or you can be a creative. There’s no such thing as a cautious creative,” said advertising legend George Lois during My Best Worst Idea. On Monday, JWT New York’s Co-CCO Matt MacDonald led My Best Worst Idea, a panel at Advertising Week that invited advertisers to share the failures and mistakes that have shaped them. ...READ MORE
This years’ Adobe Digital Marketing Symposium proved to be extra special for XM Asia Pacific after the agency was awarded the prestigious title of Adobe’s 2013 Digital Marketing Partner of the Year for Asia. The honor acknowledged XM Asia’s commitment to digital innovation through successfully driving value for Adobe Digital Marketing business across the Asia region. ...READ MORE
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week looks at transportation innovation, ingestible computers and the revival of the anonymous web. Read about these trends and more on JWT Intelligence.
Generous phone companies might seem like a thing of the past, but Vonage is here to show that they do still exist. JWT New York worked with the innovative VOIP phone service provider to introduce their newest spokesperson, “Chief Generosity Officer” (CGO). We sat down with Scott Lewis, Executive Creative Director at JWT New York and the lead on the Vonage creative team, to find out what inspired this work. Scott even drops a hint about where the CGO could be headed in the future. ...READ MORE
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week looks how millennials redefine adulthood, Americans watch TV, and the singularity approaches. Read about these trends and more on JWT Intelligence.