November 14, 2013 • by JWT
September 24, 2013 • by JWT
The Ad Age 2013 Awards Report
highlights this year’s most creatively celebrated advertisers, agencies, campaigns, creatives, production companies, directors and more. The report is based off results from the industry’s nine most prestigious global award shows, including Art Directors Club, Association of Independent Commercial Producers, The Andy Awards, The Cannes International Festival of Creativity, The Clios, D&AD, The One Show, The Webby Awards and The Festival of Media. Having produced some outstanding work this year, JWT Puerto Rico
, JWT New York
and JWT Shanghai
have all been recognized by Ad Age! (more…)
“You can be cautious, or you can be a creative. There’s no such thing as a cautious creative,” said advertising legend George Lois during My Best Worst Idea
. On Monday, JWT New York
’s Co-CCO Matt MacDonald
led My Best Worst Idea
, a panel at Advertising Week
that invited advertisers to share the failures and mistakes that have shaped them. (more…)
This years’ Adobe Digital Marketing Symposium proved to be extra special for XM Asia Pacific
after the agency was awarded the prestigious title of Adobe’s 2013 Digital Marketing Partner of the Year for Asia. The honor acknowledged XM Asia’s commitment to digital innovation through successfully driving value for Adobe Digital Marketing business across the Asia region.
Summer is flying by and the interns at our JWT New York
office are already halfway through their experience at one of the world’s oldest ad agencies. We had the opportunity to catch up with Jason, Carl and Lucie to hear about what their life has been like over the past 5 weeks at JWT. (more…)
American Millennials came under the microscope last week at a daylong event in New York hosted by youth market research firm Ypulse.
While generalizations characterize much of the conversation around Millennials, this cohort is more nuanced than people think, Ypulse argued.
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week looks at transportation innovation, ingestible computers and the revival of the anonymous web. Read about these trends and more on JWT Intelligence
Generous phone companies might seem like a thing of the past, but Vonage is here to show that they do still exist. JWT New York
worked with the innovative VOIP phone service provider to introduce their newest spokesperson, “Chief Generosity Officer” (CGO). We sat down with Scott Lewis
, Executive Creative Director at JWT New York and the lead on the Vonage creative team, to find out what inspired this work. Scott even drops a hint about where the CGO could be headed in the future.
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week looks how millennials redefine adulthood, Americans watch TV, and the singularity approaches. Read about these trends and more on JWT Intelligence
“Good digital, these days, you can hear something two miles away. But it doesn’t do the analog thing, which is warm and beautiful,” observed Lou Reed
at a Cannes Lions International Festival of Creativity session on Thursday. His wide-ranging conversation with Grey Group worldwide creative director Tim Mellors
covered the icon’s music, photography, poetry and days with The Velvet Underground.
“This will be the year the TV goes through a massive transformation,” Microsoft’s Yusuf Mehdi declared at a Wednesday seminar at the Cannes Lions International Festival of Creativity. “It will become integrated, personal and an easy way to access content.” To illustrate what the future of TV—and entertainment in general—might look like, he previewed the Xbox One
, which will “make it simple to access the content you want,” said the creative vice president of marketing and strategy for Xbox/Interactive Entertainment at Microsoft. “There will be no more hunting or memorizing channels.”