Economic uncertainy, social tension and the hyper-connected progressive Arab are driving many of the trends forecast for the near future. According to the second annual trend report from JWT MENA, progressive consumers are taking on the responsibility of shaping their own futures with crowd power and technology, and enabling self-sustainable lifestyles. ...READ MORE
This week, J. Walter Thompson celebrated a decade of annual trends forecasting by releasing “10 Years of 10 Trends.” The report explores 10 of the most compelling macro trends identified since JWTIntelligence began its annual forecasts — trends shaping societal behaviors and attitudes, and defining the business landscape today. It maps how these trends have evolved to now, and casts an eye forward to where they are headed next. ...READ MORE
To bring JWTIntelligence's annual 10 Trends report to life, last week they held their first Trends Salon at JWT New York. The event brought together an array of the experts and influencers who provided vital input to the report. ...READ MORE
With the launch of the JWTIntelligence iPad app, our trends team has brought their insights to your fingertips. Not only is this kind of app a first for us, but also in typical JWT fashion, it is a first for the ad industry as a whole. This mobile platform will consolidate our trends research and analysis into a rich and robust package for the iPad. ...READ MORE
JWT Atlanta’s Kristen Green presents a deep dive into one of JWT Intelligence’s 10 Trends for 2013: The Super Stress Era, looking at how digital overload & technology will impacting the consumer landscape.
As the digital deluge around us continues to grow, we will seek out ways to streamline our lives. Ever-advancing technology provides ways to aggregate and integrate our lives into a streamline of digital efficiency. ...READ MORE
If you’ve ever wondered what makes people buy the things they do, Ron Magliocco is your go-to guy for the answers. As JWT’s first Global Business Director of Shopper Marketing, Ron tackles questions like this on a daily basis. Since joining the agency early this year, he’s been leading the expansion of JWT’s current shopper marketing capabilities across our global network. In our interview with Ron, we chat about a 'worldmade' shopper network, retail trends, and how the smartphone has forever changed grocery shopping. ...READ MORE
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include JWT Intelligence's 10 Trends for 2013, hubbies doing housework, and the anti-college movement. Read more at JWT Intelligence.