Celebrating the launch of “What Chinese Want” by Tom Doctoroff

On May 29, Mayor Michael Bloomberg,  JWT Worldwide CEO, Bob Jeffrey and the New York community came together at our global headquarters in Manhattan for the launch of What Chinese Want: Culture, Communism and China’s Modern Consumer by Tom Doctoroff, JWT’s North Asia Area Director and Greater China CEO. A prominent leader in the advertising and marketing industry, Tom has spent his years in China becoming an expert on Chinese culture and consumerism. His critically acclaimed book seeks to share that knowledge.

The launch party kicked off with an introduction by Bob Jeffrey, who stressed the importance of China’s markets as well as JWT Shanghai’s remarkable success at the 2011 Cannes Lions Festival; their campaign for Samsonite, “Heaven and Hell”, winning Mainland China’s first Grand Prix. Soon after, Mayor Bloomberg took the stage to support and wish Tom success with his new release. A fantastic turnout of supporters attended the event, accompanied by Tom’s family and a plethora of media representatives from The New York Times, BBC, among others. Tom himself, armed with a pen, concluded the evening by signing copies of What Chinese Want and discussing the promising future of his new book.

Here’s a slideshow of photos from the event:

  • JWT New York Book Launch Party for "What Chinese Want: Culture, Communism and China's Modern Consumer"
  • Dan Doctoroff, Tom Doctoroff, Mayor Michael Bloomberg and Bob Jeffrey
  • William Lauder and Mayor Michael Bloomberg
  • Stuart Elliot, Cleve Langton and Dick Roth
  • Matt MacDonald, David Eastman, Jeff Benjamin, Tom Doctoroff, Mike Geiger and Bob Jeffrey
  • Bob Jeffrey, Tom Doctoroff and Dan Doctoroff
  • Bob Jeffrey, Gerry Byrne and Dan Doctoroff
  • Mayor Michael Bloomberg and Bob Jeffrey
  • Dan Doctoroff and Mayor Michael Bloomberg
  • Mayor Michael Bloomberg


You can read more about What Chinese Want, in our interview with Tom, here.

What Chinese Want is presently on sale in North America at 800CEORead.com, Amazon.com, and BN.com. It will be released in other markets later this month, on June 22nd 2012. It truly is a must-read book for anyone interested in the Chinese market.