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“Pap Culture”: J. Walter Thompson Cape Town’s Nwabisa Mda and Bongeka Masango Discuss Their YouTube Success

J. Walter Thompson Cape Town’s Nwabisa Mda and Bongeka Masango are two of the three power players behind YouTube channel “Pap Culture.” The content-creation duo formed Pap Culture with fellow South African YouTuber Thembe Mahlaba. Together, they curated an entertainment platform that brings the authenticity of South African youth culture to the digital landscape. ...READ MORE