The Millennial Fan: One Big Theme from the IMG World Congress of Sports

Every year, leaders in the sports industry convene at the 2014 IMG World Congress of Sports. Hosted by the SportsBusiness Journal in Dana Point, CA, this annual event attracts sports business executives from across the globe. They meet to reflect on the past year, current trends, and the future of sports at large. ...READ MORE

JWT Chicago Brings Back MiniAbe in New Illinois Tourism Spot

MiniAbe is back.

In the latest iteration of their “MiniAbe” campaign for the Illinois Office of Tourism that first debuted in October, JWT Chicago captures a miniature Abe Lincoln utterly “whoa-ed” by everything he sees. ...READ MORE

We’re Not Giving in to Austerity: Meet the Resilients

As the UK's Chancellor of the Exchequer George Osborne (pictured) dusts off the red box in preparation for this week’s Budget announcement, there are already calls for more help for young people trying to get a start in life.

But the latest research from JWT’s Austerity Index reveals that the younger generation are taking matters into their own hands. ...READ MORE

Dubai Lynx 2014 Recap

The Dubai Lynx International Festival of Creativity is where advertising and communications professionals gather to award MENA’s best work in advertising. The annual event is where creatives, young talent, and industry veterans gather to learn, inspire, network, and celebrate. ...READ MORE

JWT Italy Introduces the Lamborghini Huracán

In February, after a long period of consultation with various agencies, Lamborghini awarded JWT Italy the opportunity to lead the global launch and branding for the new Lamborghini Hexagon Huracán.

JWT Italy’s CEO and CCO, Sergio Rodriguez, supervised a creative team, led by the agency’s Creative Director, Luca Zamboni, in their collaboration with film big-wigs ...READ MORE

10 Overriding Themes from SXSWi 2014

“How much do you still wonder about the world around you? What is your level of curiosity?” astrophysicist Neil deGrasse Tyson asked during his keynote at this year’s SXSW Interactive. The host of the new Cosmos: A Spacetime Odyssey reignited a rapt audience’s sense of curiosity—pointing out that we are hardwired to explore and to wonder. ...READ MORE

JWT @ SXSWi: All about privacy…

You couldn’t walk three feet without hearing this buzzword at SXSW: Privacy. Its tentacles were far-reaching and a main stream of core conversations in Austin.

Discussions ranged from Internet data, hacking, NSA data leaks via Snowden and services such as Wikileaks to new healthcare devices and how privacy can impact targeted marketing services. ...READ MORE