A warm welcome to the new crop of creative talent joining JWT New York
from Miami Ad School! Recruited through JWT New York's partnership with MAS, these seven smart and ad-savvy students will be hard at work, experiencing first-hand the real world of advertising. (more...)
A newly launched quarterly survey from JWT London
, called The Austerity Index, has found that prolonged economic adversity in Britain is drastically altering consumer spending habits. These tough times are producing a nation of savvy budget tacticians who rely on cost-cutting strategies to make their money go further---92% of Britons use at least one coping mechanism to save money. Tracey Follows
, Chief Strategy Officer and Executive Partner at JWT London, observes, "No group has escaped the bite of Austerity Britain."
launched a new Serious Play campaign for HSBC
last month in support of the financial group’s co-title sponsorship of the 2013 Cathay Pacific / HSBC Hong Kong Sevens tournament. To commemorate this weekend of celebration and sport, the agency created a spirited online film, complete with guest appearances from rugby's best players, as well as 10,000 Serious Play medallions that were handed out during the tournament.
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at disownership, watered-down vice and SWUGs. Read about these trends and more on JWT Intelligence
Making an exciting announcement from Asia, JWT Asia Pacific
CEO Tom Doctoroff
announced today Junghwan Kim's promotion to managing director of JWT Korea
. Kim will replace JongWoo Park, who will be leaving the agency after five years to pursue a new leadership role with a media company. (more...)
Each year, the Association for the Promotion of French Advertising (AACC) invites promising advertising students to visit agencies across France. Contributing to JWT's history of firsts, JWT Paris
wanted to do more than just open the doors to its agency. Using JWT's Worldmade
creative philosophy, JWT Paris decided to showcase the breadth of our network by creating High Five
, the world's first global speed recruiting video operation. Through five minute video interviews with JWTers from five offices across five continents, High Five gave fifty students the opportunity to land one of five internships outside France.
Kicking off the 2013 awards season, creatives throughout the world gathered in the sunshine state for the 92nd ADC Awards Gala
, an award show honoring creative excellence and innovation by the industry’s longest standing organization championing the visual arts, the Art Director’s Club
JWT MENA has released eight key trends for 2013 that will significantly impact the Middle East and North Africa region over the next 12 months. The first report of its kind from the MEA
region, these trends examine growing popularity of progressive views that challenge traditional values, technology as a way of consumers redefining their lives, and the emergence of an increasingly polarized Arab society.
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at healthier fast food, Facebook's evolution, and Hollywood's latest challenge. Read about these trends and more on JWT Intelligence
To mark ING’s sponsorship of the reopening of the historic Rijksmuseum
, JWT Amsterdam
brought the museum’s most famous work, Rembrandt’s 'Night Watch’
back to life. In an epic 17th
-century style reenactment, thirty gentlemen dressed as members of the Shooting Company of Franc Bannick Cocq flooded the floor of an unsuspecting shopping center in the Dutch province of Brabant this past Friday. (more...)