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Makers Discuss Power Of The First-Ever Twitter-Activated Pride Flag

A rainbow-colored flag, an important symbol for pride in the LGBT community, flies high in Toronto during this year's WorldPride Festival. But this rainbow flag is unlike all others. With the help of JWT Canada and ShantyTown Inc., Toronto PFLAG (Parents, Families and Friends of Lesbians and Gays) has created the first-ever Twitter-powered Pride flag. The #RaiseThePride Flag acts as a thermometer for the Twitter community's sentiment toward the LGBT community, moving up the pole for encouraging and positive tweets and lowering for language that is homophobic, hurtful or discouraging. ...READ MORE
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“The Circular Economy” Study Identifies New, Sustainable Business Model

There is a growing understanding in the corporate world that traditional business models – based on the presumption of unlimited and cheap natural resources – must evolve to address 21st century realities. In its latest trend report, JWTIntelligence explores an alternative economic model that has been gaining traction as companies look to build relations with their customers and to boost competitiveness.

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Hernán Rebaldería Takes JWT Brands On The Road In South America

Embarking on a 12 day, 3,500 km journey through Brazil, Paraguay and Argentina, a trio of Vespa-riding bikers including JWT Brazil creative director/copywriter Hernán Rebaldería set out on an enlightening “Business Road Trip.” Headed to the international Vespa meeting in Paraguay and armed with support from brands including Shell, Nestle, Coca-Cola and Bridgestone, the team used products solely made by clients of JWT. ...READ MORE
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The Future Is Frozen

I work in Minneapolis. This phrase will usually elicit one of two reactions from anyone in the ad industry who isn’t from here. The first is centered on the level of mercury in our thermometers, followed by a quip about the amount of hard alcohol in our blood. And while the inverse correlation between the two is charming at times, our usual temperament for temperature talk is as low as, well, it’s low. ...READ MORE
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WPP, Twitter, and Viacom Explore New Platforms and New Engagement at Cannes

Dick Costolo, CEO of Twitter, and Philippe Dauman, President and CEO of Viacom spoke with Sir Martin Sorrell, founder and CEO of WPP yesterday, as part of the Cannes Lions Live series. WPP has close relationships with both companies. Martin Sorrell noted that this year, WPP will spend $100 million with Twitter, up from $50 million last year, and $750 million with Viacom. ...READ MORE

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JWT Launches Global Scholarship To Support Aspiring Female Creatives

There are many reasons why women make up only 3 percent of the creative leadership in the advertising industry – but a lack of creativity is definitely not one of them. The question posed at a JWT and The New York Times discussion in Cannes on Thursday was: “Women aren’t creative?” And the resounding answer from the nine high-powered women on the panel was of: “Of course they are.” ...READ MORE