Meet the People: Mazen Khaddaj, artist & J. Walter Thompson Beirut art director

J. Walter Thompson MEA is tremendously proud of the extensive and varied pool of artistic talent within its community and it constantly encourages individuals to continue following their creative dreams outside the workplace and frequently team up with emerging artistic initiatives across the region. In sponsoring the personal art exhibition of Mazen Khaddaj, art director at J. Walter Thompson Beirut,  J. Walter Thompson MEA is nurturing not only the exceptional talent within the agency but also the flourishing of artistic expression in the region. ...READ MORE
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Gustavo Martinez for Campaign US: Changing fortunes and power grabs

What did Roosevelt say? The only thing we have to fear is fear itself. That’s also quite a Latin spirit. Brands have got to be bold, brave and fast right now because the future is coming quicker than ever. As marketers, we’re facing the same challenges that many brands do: volatile economies, fickle public opinion, an increasingly empowered consumer who is seizing control of the conversation. ...READ MORE

The V-Word

Last week the International Consumer Electronics Show (CES) took over Las Vegas, Nevada with three days packed with breakthrough technologies and the innovators committed to helping the world understand and utilize them. Events like CES afford agencies and brands the distinct opportunity to stay on the leading edge of the technology that will transform the advertising business. ...READ MORE
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Looking back at future trends: JWTIntelligence’s new “10 Years of 10 Trends” report

This week, J. Walter Thompson celebrated a decade of annual trends forecasting by releasing “10 Years of 10 Trends.” The report explores 10 of the most compelling macro trends identified since JWTIntelligence began its annual forecasts — trends shaping societal behaviors and attitudes, and defining the business landscape today. It maps how these trends have evolved to now, and casts an eye forward to where they are headed next. ...READ MORE

Rums of Puerto Rico celebrates 450 years of party with ‘Rum Times’ campaign

2014 marked 450 years of being the life of the party for Rums of Puerto Rico. To help them celebrate this incredible achievement, J. Walter Thompson San Juan created the “Rum Times,” a campaign that takes hold of several historical moments in a series of webisodes. The webisodes, featured on history.com, recreate historical events and show how behind every great achievement there is a celebration with Rums of Puerto Rico. ...READ MORE

Meet the People: J. Walter Thompson Atlanta’s associate creative director, Daniel Prado

Daniel Prado isn’t afraid of monsters: He makes them. Originally from Brazil, the Associate Creative Director began sculpting masks and designing practical effects only a year ago. His passion for storytelling through sculptures led him to audition for Face Off, a SyFy original series that pits practical artists against one another in competition. J. Walter Thompson Atlanta talked to Daniel about special FX, art and what it was like to compete on a reality TV series. ...READ MORE