Campaign Brief Asia: Tay Guan Hin’s Cannes Diary Day One

While I’m writing this, I’m reminded by what Lions Festival CEO Philip Thomas said in his opening remarks to the juries: “Please don’t tweet, text, Facebook, Instagram any confidential info about the work or the judges. Don’t write about whom you hate, but whom you love.” He added, “Please don’t predict what will win the Grand Prix.” False expectations will cause more harm than good. He cited an example of how he gave the same speech last year, but some judge posted a photo of the first creative he judged on social media right after.  So without letting any cyber cats out of the bag, here’s some takeaways from the jury room. ...READ MORE

J. Walter Thompson Company appointed global creative agency for Apollo Tyres

Today, it was announced that Apollo Tyres had appointed J. Walter Thompson Company as its global creative agency.

Headquartered in Gurgaon, India, Apollo Tyres exports to over 100 countries around the world and has manufacturing units in India, Southern Africa and the Netherlands. Its product portfolio spreads across passenger car, light truck, truck-bus, off highway and bicycle tires, retreading material and retreaded tires. ...READ MORE
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Lens on Creativity: Question Bridge, Black Males

Spotlight: Question Bridge: Black Males (New Media Award 2015)

 What is the power of a question? How could a question change the world? Who are you? What is your purpose in life? What does it mean to you to be a black man? These are only some of the many questions posed by the innovative transmedia art project Question Bridge: Black Males, a project pioneered by Chris Johnson, Hank Willis Thomas, Bayeté Ross Smith, Kamal Sinclair and Jesse Williams. ...READ MORE

J. Walter Thompson Company and Group SJR Launch Content Marketing Unit Colloquial

Today J. Walter Thompson Company and Group SJR, a unit of Hill+Knowlton Strategies, announced the launch of content marketing unit Colloquial. The joint venture brings together the creative talent and strategic rigor of J. Walter Thompson, one of the world’s best-known marketing communications brands, with the publishing and audience development experience of Group SJR, the Content Marketing Institute’s 2014 Global Content Marketer of the Year. ...READ MORE
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Lens on Creativity: Mario Testino

Spotlight: Mario Testino (Special Presentation)

 Mario Testino, also known as the king of female glamor, needs no introduction, especially not in the fashion world. Although he is hailed as the king of female glamor, Testino’s work and process prove that it’s really not about glamor or perfection; it’s about improvisation and candid emotion. “I spent years trying to perfect everything and realized perfection is not that great at the end of the day. It’s that moment that happens without the hair pulled together, the clothes right, but that emotion. To me photography, if you capture that, you have it all,” he said. ...READ MORE
Suspicious Behavior

Lens on Creativity: Tomas van Houtryve

Spotlight: Tomas van Houtryve (Photojournalism Award)

Belgian documentary photographer Tomas van Houtryve is the world’s first artist to use drones as a medium for creative expression. However, this project is only one of the many military studies van Houtryve’s has conducted. His earlier work also reflects the recurring theme of state power and how the government applies pressure, force, or molds a country. ...READ MORE