Diageo’s Smirnoff brand has debuted a new TV commercial entitled “Crazy Nights,” created by JWT New York. Premiering in the UK, the spot builds on the Smirnoff “Be There” brand campaign first introduced in 2009, which inspires people to create original nightlife experiences with Smirnoff, the world’s number one premium spirit. ...READ MORE
If there is anyone who could bring out a grown man's inner teenybopper, it would be popstar and American obsession, Justin Bieber. Macy's Black Friday TV spot, 'Screamers', by JWT New York features Bieber as he makes his way to Macy's first midnight sale, and surprises a few adoring male fans along the way. Watch the spot below and tell us what you think!
Each Friday we package up the top trends, reports, articles and news bursts from the week that has been. This week: coffee becomes a luxury, '80 is the new 65,' and smartphoneography. Read more at JWT Intelligence.
Digital strategy is often sidelined as the poor cousin of traditional planning and strategy. Even when it isn’t overlooked it still seems that many forget about why they are actually creating a digital strategy in the first place. Yoav Tchelet, the Digital Group Head at JWT Johannesburg talks about the top mistakes in developing digital strategy including, not understand business objectives, too much focus on technology, measurement and KPI disconnect, and more. Read the full post on MemeBurn.com
Everyone recognizes providing strong digital services is an important part of marketing today, and that building digital teams and managing specialist agencies is a real challenge for agencies globally. JWT has been building its digital capability and delivering integrated digital work since launched the first version of jwt.com in 1995. Today we have unveiled dotJWT, a new initiative to unite its digital capability globally and provide a common way of working across digital teams. ...READ MORE
By the time this column is published, the Nobel Peace Prize will have been announced and probably generated more angst-ridden debate than necessary. Regardless of its recipient, however, one thing cannot be argued: the Nobel Peace Prize remains the greatest award this side of sainthood. ...READ MORE
The digital age disrupted the music world, ushering in a new era for fans, artists, retailers and other key stakeholders. "This year, we got a clearer glimpse of what the second decade of digital music will look like..." And, it’s quite different from the first in many ways. In our Things to Watch: Music Edition, we chart what’s changing from both a macro and micro perspective. more...
Emerging from the luggage carousel, it sometimes seems like your suitcase has been through its own version of hell while you sipped Mimosas in first class. In a campaign for Samsonite, JWT Shanghai visualized the warzone that is luggage handling—emphasizing just how essential a tough suitcase is. The campaign was so effective, JWT Shanghai walked away with a total of three Grand Prix, two Gold, one silver and one Bronze medal for the work at September's Spikes Asia awards ceremony. Check out the full press release after the break. ...READ MORE