Survival of the most venomous
July 17, 2012 • by JWT
Ramsey Naja, Chief Creative Officer for JWT Middle East and Africa, is a regular contributor to Campaign Middle East. From agency culture to awards and management, his unique insights on critical agency issues are sure to make an impact.
In this post, Ramsey looks at the corporate jungle. More specifically, he talks about how to deal with “downcutters,” those who survive by cutting others down in the agency ecosystem. Check out the full post, Survival of the most venomous.