If you haven’t already grabbed a copy of Tom Doctoroff’s second book, What Chinese Want: Culture, Communism and China’s Modern Consumer, you should add it to your summer reading. In his latest podcast talk with host, David Kinard, on American Marketing Association’s “Marketing Power Podcast Series”, Tom unravels some of the big myths around China and Chinese consumers, delving into the key topics covered in his book.
As an expert on Chinese culture and consumerism, Tom has appeared on CNBC, NBC, Bloomberg, and National Public Radio and is frequently featured in publications such as the Financial Times, Businessweek, The Wall Street Journal and The New York Times. This month Tom talks with AMA’s podcast host, David Kinard, about Chinese consumers, their desires, values, and critical differences.
What Chinese Want: Culture, Communism and China’s Modern Consumer has also been featured on many bestseller and reading lists including: