According to Nielsen’s 2012 Social Media Report, people continue to spend more time on social networks than any other category of sites. Few would understate the importance of social, and to spark a week of discourse and exploration on the topic, New York’s annual Social Media Week kicks off on Feb 19-22nd. We’re excited to announce that once again, JWT New York office will host a dynamic series of events as the SMW advertising and marketing hub.
Social Media Week is a worldwide event exploring the social, cultural and economic impact of social media. Through a network of internationally hosted conferences and online through social networks, Social Media Week is designed to foster networking, collaboration, learning and the sharing of ideas and information.
It will be a week full of insights and learning and we encourage everyone to take part. The Social Media Week website has the full schedule of events and JWT’s dedicated hub page list all the events taking place at the office throughout the week.
Not in New York? Even if you’re unable to attend the events, you can still join in by live streaming panels throughout the week: http://new.livestream.com/smwnyc
Be sure to check out the great lineup of panels this year, including the highlights below:
Keynote: David Eastman, JWT North America CEO (Tuesday, Feb. 19 / 9:30 a.m.)
Going Private in Public: How People Are Reclaiming Privacy in the Age of Openness featuring Ann Mack, JWT Director of Trendspotting (Tuesday, Feb. 19 / 9:30 a.m.)
What’s On Your Plate?: How Digital Has Evolved Our Palates featuring Jinal Shah, Digital Strategy Director at JWT NY (Wednesday, Feb. 20 / 12 p.m)
Societal Brands in a Social World featuring Tony Pigott, Global CEO of JWT Ethos (Thursday, Feb. 21 / 2:30 p.m. )
All Earned Media Is Not Created Equal: Winning Hearts, Minds and Wallets via ‘Experience-Driven Social Marketing’ featuring Sunni Thompson, Associate Digital Strategy Director at JWT Atlanta (Friday, Feb 22 / 12 p.m.)
We’ll be covering the highlight from the week right here on the blog, so be sure to check back for the latest. And don’t forget to join in on our conversations across Twitter and Facebook: