2012 may very well have been the year of brands and big data. Taking it one step further, JWT Brazil recently launched Most Tweeted Brands, a web-based data visualization tool that analyzes the real-time popularity of brands using Twitter data.
Using Millward Brown’s BrandZ report to identify the top 100 most valuable global brands and 50 most valuable brands in Brazil, Most Tweeted Brands tracks brand mentions from over 200 countries and analyzes an average of 2 million tweets per day in multiple languages. In the end, the results show that data can be more than numbers. Complete with sleek visual designs, the interactive tool delivers a lightning-fast look at global brand buzz.
Called a “barometer for brands in the world,” Head of Planning for JWT Sao Paulo Fernand Alphen said, “Used intelligently, selecting brands and markets, Most Tweeted Brands can be a powerful tool to plan content strategies in the social network of brands—not only comparing competitive brands in terms of category, but also in terms of equality. It can also act as a sensitive alarm to anticipate eventual problems in brand reputation.”
Most Tweeted Brands analyzes top-ranking global brands including Facebook, Apple, Google, Amazon, Samsung, Disney, Starbucks, Nike and Coca-Cola. The tool can also target analysis to countries and regions. Best of all, it’s free and fun to use.
Ditch the old pie chart for now, and check it out at www.mosttweetedbrands.com. JWT Brazil plans to include more customizations and qualitative analysis in the near future.
Find the full press release here.