Adding the metaphorical cherry on top of an excellent year, JWT Shanghai been named Campaign’s Agency of the Year in greater China. The coveted award marks a successful year where JWT Shanghai was involved in many of China’s ad industry key “firsts,” including China’s first Grand Prix Lion for its Samsonite “Heaven and Hell” ad campaign.
SINGAPORE, DECEMBER 13, 2011— JWT Shanghai was crowned Agency of the Year for greater China at Campaign’s Agency of the Year awards in Singapore, capping a stellar year of new business wins, awards and accolades for the agency’s Shanghai team.
Campaign also named JWT Shanghai’s Chief Creative Officer, Yang Yeo, as Creative of the Year for greater China ahead of last night’s awards ceremony, further underscoring the strong performance and creative leadership shown this year by the agency.
“This is certainly a honor, and a great tribute to the collective efforts of everyone at the agency. Other than the obvious and outstanding creative achievements; our performance in new businesses, our advancement in digital capabilities and our overall output for all our clients are simply superb,” said Donald Chan, CEO of JWT China.
JWT Shanghai has notched up a number of key ‘firsts’ for China’s ad industry, helping raise the bar in one of the world’s most important and competitive advertising markets. JWT Shanghai won the prestigious Grand Prix Lion for its “Heaven and Hell” ad campaign for Samsonite – the first-ever Grand Prix award ever awarded for mainland China. The team also won China’s first-ever Grand LIA, for the same campaign, at the London International Awards. Lo Sheung Yan, JWT’s North East Asia Executive Creative Director, was also selected by the Cannes Lions committee to lead the Outdoor ad jury in 2012– becoming the first ever jury chair from China in the history of Cannes.
In all, JWT Shanghai took home seven Lions at Cannes in 2011, and was the most awarded agency from Asia at the London International Awards. JWT Shanghai continued their winning streak, earning the Grand Prix at the LongXi Award, China 4As Award, and the triple Grand Prix at the Spikes Asia awards.
JWT Shanghai also landed several important new clients this year, including Haier, which brought our team on board as part of a key strategic branding exercise”, and Denizen, a youth-oriented Levi’s brand that has gone global with the “Fit Out, Start Up” idea generated by our Shanghai team.
“I’m extremely proud of our team in Shanghai – it’s so exciting to see the entire agency, and Yang, recognized for the wonderful work they’ve done. It’s really been a standout year for JWT Shanghai,” said Michael Maedel, President, JWT Asia Pacific. “China is more than a market for global clients – it has now become a global hub for creativity, fresh thinking and new ideas. I’m proud that JWT is standing front and centre as China’s ad industry takes it place on the global stage.”