Yesterday marked the start of Social Media Week, and JWT New York is again the official Advertising & Marketing hub. North America CEO, David Eastman, kicked off with an opening keynote followed by a presentation from Director of Trendspotting, Ann Mack.
Highlights from yesterday:
Keynote by David Eastman, JWT North America CEO/Worldwide Digital Director, and ‘Top Trends That Will Shape Social in 2012′ with Ann Mack, JWT Director of Trendspotting – Watch Now
Keynote by Valerie Buckingham, Head of North American Marketing-Nokia, on ‘The Importance of Authenticity’ followed by ‘Impact of Social Media in a Global Economy’ with Beyond Borders. Featured panelists: Colvyn Harris, CEO, JWT India - Watch Now
To cap off the first day, last night the legendary rock band FOREIGNER came by the office, with our own David Eastman joining the band on stage for an amazing rendition of “Hot Blooded.” If you weren’t able to watch the performance in person you can catch it here.
Through Social Media Week, JWT will play host to more than 20 events and panels with the industry’s most respected thought leaders and visionaries. All of the week’s content can be viewed online at Livestream. Look for JWT hosted events under the Advertising & Marketing and Business & Innovation pages.
Use the hashtags #SMW12 #SMWNYC #SMWJWT and follow @JWT_Worldwide on Twitter for updates on the other JWT panels through the week.