It’s a great day at JWT. We are excited to share that after a competitive creative pitch, JWT has been named global lead creative agency for PUMA, assuming a leadership position over all of the sports company’s advertising and creative globally. The account will be led out of JWT New York, with offices across the JWT network contributing regional insight and localization of global brand campaigns.
Over the last three months PUMA has created a unified brand platform and simplified mission: Forever Faster. This new tagline will launch to consumers in 2014, reflecting a 65-year history of making fast product designs for the fastest athletes on the planet. As an agency that values legacy, JWT is looking forward to working with this iconic brand to develop and define a fast-moving creative process poised to capitalize on culturally relevant sporting moments starting next.
“In JWT, we have found an agile agency with a global reach that understands the PUMA brand and culture,” says Björn Gulden, CEO of PUMA. “The team quickly proved that they could deliver on our new mission to become the Fastest Sports Brand in the World. Together we’ll craft a more nimble creative structure that will allow us to support all of the company’s sporting and lifestyle categories with a single consumer message and streamlined creative concept across territories.”
JWT’s team in New York is energized by this new win. “PUMA is more than an advertising relationship for us; it’s a true brand and business partnership,” says Peter Sherman, CEO, JWT New York. “It will be a privilege to work with this team.”
PUMA is the latest in a string of new business wins for JWT New York in the last three months, which includes creative assignment from Google.