JWT has won a place on the global advertising roster for brewing and beverage company Carlsberg Group. Following a competitive pitch, JWT joins a handful of other agencies including Saatchi & Saatchi, Fold7 and Santo. As part of the global roster, JWT will be able to pitch for brands from Carlsberg Group’s wide portfolio that spans the regions of Northern and Western Europe, Eastern Europe, Middle East and Asia.
Carlsberg Group is the world’s fourth largest brewery group and is characterised by a high degree of diversity among its brands, markets, and cultures. The group’s beer portfolio includes more than 500 brands, including the well-known international premium brands Carlsberg, Tuborg, Baltika and Kronenbourg 1664.
Carlsberg’s global category manager, marketing, Diana Starbanov, was excited for JWT’s win commenting, “We are very delighted to have JWT within our global advertising roster. We look forward to a successful cooperation for our brands across the region.”
JWT Europe CEO Toby Hoare also added, “We’re absolutely thrilled to have a chance in some of our local markets to work with a company like Carlsberg with their diverse portfolio of beverages.”
Read more about this exciting news on Campaign.