JWT APAC visualizes travel hell for your suitcase, snags Cannes Lion awards

Emerging from the luggage carousel, it sometimes seems like your suitcase has been through its own version of hell while you sipped Mimosas in first class. In a campaign for Samsonite, JWT Shanghai visualized the warzone that is luggage handling—emphasizing just how essential a tough suitcase is.

The campaign was so effective, JWT Shanghai walked away with a total of three Grand Prix, two Gold, one silver and one Bronze medal for the work at September’s Spikes Asia awards ceremony. Check out the full press release after the break.


SINGAPORE, 21 September 2011—Straight off a defining year at Cannes Lions, JWT Shanghai continues to pick up medals for their Samsonite, “Heaven and Hell” ad, securing 3 Grand Prix, 2 Gold, 1 Silver and 1 Bronze medal for the much-lauded work during last night’s Spikes Asia 2011 awards ceremony.

JWT Shanghai walked away with the most Grand Prix Spikes out of any other agency at the festival.

Receiving the awards on stage last night and speaking on the wins, Elvis Chau, ECD JWT Shanghai stated, “This is the result of a great brand, great client, great teams and great partnerships. The wins are a huge encouragement for all of us in JWT Shanghai and inspire us to continue producing even better works in the future.”

In all, the JWT regional network took home 27 Spikes this year with 3 Grand Prix, 9 Golds across Beijing, Jakarta, Manila, Melbourne, India, Shanghai, Contract India and Always Shanghai; 4 Silver Spikes to Shanghai, Beijing, Melbourne, Always Shanghai, and 11 Bronze across Melbourne, India, Shanghai, Singapore, Sydney, Vietnam and Always Shanghai; all contributing to JWT clinching the Number 3 “Agency Network of the Year” spot.

“JWT APAC has had a phenomenal 2011 awards season”

“JWT APAC has had a phenomenal 2011 awards season,” said Michael Maedel, President, JWT Asia Pacific. “Spikes honor the best of the best creativity from the region and this performance truly shows our breadth and depth of creative strength, with several offices contributing to our great success.  I am extremely proud of everyone. For JWT Shanghai, this year has marked an all-time creative high and has seen them emerge as a creative leader in China.”

To see a list of all the creative work, visit: http://www.spikes.asia/winners/2011/


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