The Cannes Lions 2012 tallies are in and to help you organize all those rankings, we’ve put together an entirely too cute Brand Toys data viz. Check out how JWT and other agencies stacked up against one another this year.
Using sources from the web and results from Cannes Lions 2012, we’ve rendered Brand Toys for 12 different agencies. For this year’s Cannes Lions results, JWT is represented by a friendly little gorilla. Based on the key, JWT excelled in the areas of presence & familiarity, charisma, admiration and trustworthiness. Our guy is also sporting a neck tie and rosette, accessories that represent straightforwardness and trustworthiness (we’re extra trustworthy!).
We have to commend Ogilvy & Mather and BBDO for their Cannes performance and the great qualities on the other agency toys.
Click on the image above to see all the agency toys. The PDF includes a key and full details on the methodology for the Cannes 2012 agency characters.
Launched last year, Brand Toys analyzes data using Millward Brown’s BrandZ survey and social media, then renders a toy that reflects each brand’s personality and ranking. Users on Brand Toys can also search over 3,000 global brands, compare, and share the rendered toys. And if you really love your toy, you can even get it in 3D printing through Sculpteo.