With the launch of the JWTIntelligence iPad app, our trends team has brought their insights to your fingertips. Not only is this kind of app a first for us, but also in typical JWT fashion, it is a first for the ad industry as a whole. This mobile platform will consolidate our trends research and analysis into a rich and robust package for the iPad.
The app, which is compatible with the iPad Mini and iPad 2 and later, was developed in partnership with JWT’s Casa, a leading mobile and digital create agency focused on the design and development of mobile strategies and solutions.
Every year, JWTIntelligence releases its “10 Trends”, and now users can easily navigate between each trend and within the trends themselves, jumping to the areas of most interest and personal relevance. This new interactive version of our year-end report will include videos, expert commentary, key drivers of these trends and hundreds of examples of how these trends are manifesting around the world. Also included in the download is a visual guide of JWT’s “100 Things to Watch”, which will allow users to tap and discover the latest developments in travel, technology, food, retail and various other sectors.
In addition to all of the content that comes with the app, there will be an automatically updated storehouse of JWT’s monthly and weekly trend reports.
Check out how it works: