John Baker, president of dotJWT, has worked in digital for 15 years. But when he finds time, John actually prefers working on old wooden boats—usually the types other people forget and would let crumble into dust, John says. Learn more about John as he leads dotJWT from New York.
What is dotJWT?
dotJWT is about uniting the digital capability across JWT, whether it’s in our digital agencies or inside the JWT offices.
Why is dotJWT great?
For me, dotJWT and JWT are amazing in large part because of the international dynamic—it’s the opportunity to work with teams from all over the world. I think it also has to be said that the access to clients and the ability to do digital programs as part of a bigger campaign is really impressive.
Who’s someone you really admire?
I think Vince Lui is someone who’s quite amazing. He’s the managing director of XM in Singapore. When you hear him talk about marketing technology platforms, particularly about Adobe CQ5, it’s inspirational. This is what really can show what marketing can do when you have the right content management system behind it.
What work makes you most proud?
I’m really proud of the mobile work we’ve done for Macy’s. The use of celebrity talent and bringing QR codes in the stores to enhance the shopping experience is amazing. I’m also really proud of the dotJWT brand we’ve created—the fact that it’s an adaptive brand, that it changes on project and company yet still gives the sense of identity that a brand needs.