JWT’s 10 trends shaping consumer mindset and behavior in 2013

Each year the team over at JWT Intelligence shares their forecast of trends set to drive consumer behavior in the coming year and beyond. The eighth annual “10 Trends Report” reflects evolutions in technology and its growing impact on our everyday lives. 

JWT Director of Trendspotting, Ann Mack, explains, “New technology continues to take center stage, as we see major shifts tied to warp-speed developments in mobile, social and data technologies.” The forecast also puts a spotlight on health, with two separate trends examining the rising awareness around the impact of stress and happiness on well-being and how businesses are addressing it. The report moves beyond to trends to examine how businesses are engaging and reacting to these consumer shifts.

JWT’s “10 Trends for 2013” is the result of quantitative, qualitative and desk research conducted throughout the year. It includes input from JWT planners across more than two dozen markets and interviews with experts and influencers across sectors including technology, health and wellness, retail, media and academia.

Watch the video below and find out what’s in store for 2013:

The full report covers each trend in detail, highlighting what’s driving the shift, how it’s manifesting and what it means for brands. Learn more at JWT Intelligence or download the full report here.

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