July trend report examines ‘Play as a Competitive Advantage’

The latest report from JWT Intelligence tells us to go outside and PLAY. In the July trend report, “Play As a Competitive Advantage,” JWT Intelligence looks at the importance of play despite today’s productivity-obsessed, always-on culture. The report highlights how companies are injecting the idea of play into their business models, how marketers are promoting adult play in their messaging, and how people feel about the role of play in their lives. Read more about this trend or check out the full report here.