Category: The Work

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Touch Lebanon, FOO and J. Walter Thompson Beirut create unique Latin Arabic keyboard

When keyboards were first designed, they were created with English speakers in mind, forcing speakers of other languages, like Arabic, to adopt the standard Latin keyboard, or “qwerty” keyboard, and use numbers to recreate the letters in their language that don’t exist in the standard Latin keyboard.

The Lebanese call this hybrid between the standard Latin letters and the numbers they use to represent Arabic sounds and letters “Latin Arabic.” Today, it is the most used chat language in Lebanon. ...READ MORE
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J. Walter Thompson Beirut and Fathallah Films partner for launch of new film, “Khalil Gibran’s The Prophet”

J. Walter Thompson Beirut announced today its partnership with Fathallah Films in Lebanon for the red carpet premiere and MENA launch of new film Kahlil Gibran’s The Prophet, based on Lebanese artist Kahlil Gibran’s book of 26 prose poetry essays.

Gibran was born in Lebanon in 1883. As a young man his family emigrated to Boston, Massachusetts in the United States, where he penned his best selling novel The Prophet, published in 1923. Since its publication, it has been translated into more than 40 languages and has sold over 100 million copies worldwide. ...READ MORE
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Brazilian stars donate their talents in Porto Alegre Holy House of Mercy’s organ donation campaign

What if you could have some of the most important anatomical parts of some of the world's most talent people? The lungs of international soccer player Zé Roberto? Or the eyes of renowned photographer Sebastião Salgado?

The Porto Alegre Holy House of Mercy Hospital is comprised of seven hospitals and more than two thousand physicians. It houses Latin America’s first exclusive transplant center, which has already performed hundreds of transplants. ...READ MORE
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Illinois Office of Tourism & J. Walter Thompson Chicago launch “Find something more in Illinois”

Sometimes all it takes is an escape to help reconnect with the things and people most important in life. To highlight these important truths, this week the Illinois Office of Tourism launched “Find Something More in Illinois,” an integrated campaign that showcases not only where travelers should go, but why. ...READ MORE
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The USMC and J. Walter Thompson Atlanta unveil “Home of the Brave” spots

The United States Marine Corps launched today its new recruitment advertising campaign, "Home of the Brave." The integrated campaign from J. Walter Thompson’s Atlanta office showcases a vibrant, diverse tapestry of today’s America and what makes it worth serving. ...READ MORE
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Lemon Sky J. Walter Thompson Poland launches campaign for Syrians displaced by civil war

March 15, 2015 marks four years since the outbreak of civil war in Syria. Since 2011, the war has displaced almost 8 million people, forcing them to leave their homes in search of refuge in their own country. Almost half of the displaced, that's nearly 4 million, are children.

In their daily fight for survival, millions of these Syrians have been left feeling forgotten by the international community. ...READ MORE
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J. Walter Thompson @ Dubai Lynx 2015: Abla Fahita takes Dubai Lynx by storm

It was not some tech multinational CEO, nor a senior data analyzer revealing never-before-heard insights who got a full-house and the loudest standing ovation at Dubai Lynx this year. It was a puppet. Not any puppet though, but the region’s most successful puppet, Abla Fahita - who was there, courtesy of J. Walter Thompson MEA - to share her tried and tested recipe for how to play it big online. ...READ MORE
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Puerto Rico Tourism Company & J. Walter Thompson San Juan warm up the #BostonBlizzardChallenge

This winter, heavy storms have buried the city of Boston, Massachusetts in more than 30 inches of snow. And instead of retreating inside, cozying up by the fireside or snuggling up in a warm bed and away from the bitter cold, Bostonians jumped in. Literally. ...READ MORE
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J. Walter Thompson @ Dubai Lynx 2015 Recap: Award Winners

Dubai Lynx announced and awarded their 2015 award winners last night. J. Walter Thompson MEA earned an impressive 22 awards and among them, two notable wins by J. Walter Thompson teams in Riyadh and Amman. ...READ MORE