Noticing that the yield for the Mexican Red Cross’ Annual Fundraising Drive had remained relatively stable year after year, JWT Mexico set out to encourage people to donate more money. ...READ MORE
We often take for granted the accuracy of online mapping services, assuming that the information they offer is unbiased and fair, yet this is not the case. In Brazil, many favelas (slums) have historically been invisible to search engines, being blank spaces on digital maps. Social platform Tá No Mapa (on the map) is an innovative project in social inclusion that aims to fix this problem, promoting digital citizenship and opportunity.