Category: The Work

Macys  National Believe Day480 logo

Wishes Across America

Amidst the busy noise the holiday season brings, Macy’s and the Make-A-Wish Foundation have heard the whispers of children in need and will grant more than 50 of their wishes in a single day. On December 12th, National Believe Day – a day devoted to embracing the season’s spirit of generosity and kindness toward others – children across America suffering from life-threatening medical conditions will receive their holiday wish. ...READ MORE
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Air Canada surprises Canadians living in London with the gift of home

Millions of Canadian citizens who study, work and live abroad, often seek out the company of fellow Canadian expats while away from home. But during the holidays, while getting together with other Canadians works for much of the year, there’s no substitute for being at home surrounded by loved ones. Because they are in the business of reuniting people with their loved ones, Air Canada set out to give 200 lucky holiday-home-sick Canadians the most meaningful gift of all: home. ...READ MORE
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SickKids reveals most ambitious brand campaign in hospital’s history

Each year, more than 100,000 children are treated at The Hospital for Sick Children (SickKids). As we go about our daily lives, we don’t often stop to think about what these patients and their families are going through. As we eat our lunch, ride the subway or watch TV in the comfort of our own homes, a child at SickKids may be undergoing surgery, enduring chemotherapy to treat a life-threatening form of cancer or working with physiotherapists to rehabilitate following an injury. ...READ MORE
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‘Political furniture': JWT Brazil and Mobilize Brasil clean up political ads

What's the most cumbersome part of political campaigns? The posters and illegal stands left behind when elections are over. In fact, in Sao Paolo Brazil, political campaigns generated more than 250 tons of trash. In past years, no one has known what to do about all the clutter strewn along the sides of the roads, but this year JWT Brazil and Mobilize Brasil, a portal for content on sustainable urban mobility, came up with an incredible solution. ...READ MORE

This Christmas, JWT London unveils the fabulous world of Debenhams

[embed][/embed] How exciting would it be to stay overnight in a department store at Christmas and search for the perfect gift? This year, the Debenhams Christmas ad features a group of lucky children doing just that: running around, hiding out and playing together in a Debenhams store at night. The film follows their search in each department for their perfect gift and culminates with Meadow, a six year old girl locating her present, a cuddly Reindeer toy. ...READ MORE
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KITKAT and JWT India tell story of unity for Diwali

On October 23rd, many around the world celebrated Diwali, the festival of lights. Diwali is a family-oriented celebration where participants gather together with their loved ones to celebrate the triumph of good over evil, light over darkness. In an effort to unite those who could not be with their families during Diwali, KITKAT and JWT India created a film to help everyone feel included. ...READ MORE