Category: The Work

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JWT Cairo and Vodafone: Want to retain them? Entertain them!

In the Arab world and particularly in Egypt, Ramadan is a “do or die” marketing season. In 2014, the 2-week overlap of the holy month with the World Cup didn’t make things easier for marketers. Brands were faced with an additional challenge in what was already a very fierce battlefield. Moreover, Egyptians have become less keen on seeing giant brands spend gigantic amounts of money for TV ads during Ramadan. Vodafone understood it had to address all of these challenges in order to cut through the mass and attract the masses in a cost-effective manner. ...READ MORE

First Ever Nationwide Break: “Give Holland a Break”

Can KITKAT really give an entire country a break? As KITKAT introduces its new Chunky Double Carmel bar, it is attempting the first ever-nationwide break. KITKAT, in partnership with JWT Amsterdam, is going to give the whole of Holland a break from the man who is in the media 24/7… Gordon Heuckeroth, Holland's Got Talent Judge and 1990's Pop Star. ...READ MORE
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Children’s Motrin among brands helping moms to help each other

New research from Rutgers University says that a woman’s happiness is more important than her husband’s when it comes to keeping a marriage afloat. Meanwhile, more branded support systems have started to appear. Marketers are trying to help women help each other, specifically moms. ...READ MORE

#IWILLLISTEN Aims to Break the Stigma of Mental Illness with Music

Mental illness is the most stigmatized condition in our country, and 1 in 4 Americans will experience a mental health disorder in any given year. In order to enact real social change and break down the stigma associated with mental illness, the National Alliance on Mental Illness of New York City (NAMI-NYC Metro) has empowered people through a campaign with three simple words – I WILL LISTEN. ...READ MORE

Crowne Plaza Hotels & Resorts Launch Their First Brand Campaign in Six Years with JWT London

Last week, Crowne Plaza® unveiled a new campaign created by JWT London. It showcases the many ways Crowne Plaza® hotels always put their guests first.

JWT London’s research revealed that the success of a trip very much depends on how guests feel and that whether traveling for business or leisure they want to feel at their best. We also found out that guests of Crowne Plaza don’t necessarily realise how much of a different the services offered make and how much they help them to thrive. ...READ MORE
JWT Mexico

Polo Garza of JWT Mexico: Doing pro bono work means doing our part to move the population towards noble causes

After winning a Social Effie bronze award at the latest edition of the Effie Awards for the campaign titled “You make me great”, created by JWT Mexico for the Mexican Red Cross, Polo Garza, the agency's chairman, spoke of the work the agency does in terms of pro bono campaigns. ...READ MORE