Category: The Work

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Kenco Sends Powerful Ethical Message With Coffee vs. Gangs Project

Sustainability has become the norm within the coffee industry and consumers are becoming increasingly skeptical of ethical messages from big brands. In an effort to make a real difference in people's lives, JWT London developed a pioneering, category-redefining idea to reawaken the UK population to Kenco's commitment to doing good. Kenco, one of the world’s largest coffee brands, has embarked on an initiative that brings the brand beyond its limits. ...READ MORE
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New Campaign For RAC Roadside Assistance Asks ‘What Are The Chances?’

JWT Perth, in collaboration with JWT Sydney, has launched a new TVC-based campaign for RAC Roadside Assistance that reminds drivers that breakdowns can happen anywhere at any time. The ad comically plays on the fact that RAC Roadside Assistance, WA’s largest roadside assistance provider with nearly 500,000 members, rescues someone every minute. ...READ MORE
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Makers Discuss Power Of The First-Ever Twitter-Activated Pride Flag

A rainbow-colored flag, an important symbol for pride in the LGBT community, flies high in Toronto during this year's WorldPride Festival. But this rainbow flag is unlike all others. With the help of JWT Canada and ShantyTown Inc., Toronto PFLAG (Parents, Families and Friends of Lesbians and Gays) has created the first-ever Twitter-powered Pride flag. The #RaiseThePride Flag acts as a thermometer for the Twitter community's sentiment toward the LGBT community, moving up the pole for encouraging and positive tweets and lowering for language that is homophobic, hurtful or discouraging. ...READ MORE
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Hernán Rebaldería Takes JWT Brands On The Road In South America

Embarking on a 12 day, 3,500 km journey through Brazil, Paraguay and Argentina, a trio of Vespa-riding bikers including JWT Brazil creative director/copywriter Hernán Rebaldería set out on an enlightening “Business Road Trip.” Headed to the international Vespa meeting in Paraguay and armed with support from brands including Shell, Nestle, Coca-Cola and Bridgestone, the team used products solely made by clients of JWT. ...READ MORE