Category: The Work

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Join Mazda on the Long Drive Home in Instagram Campaign by JWT Canada

Join Mazda on the road trip of a lifetime in this unique Instagram campaign launched by JWT Canada.

On December 17, the carmaker began posting images and videos that charted the course of a bright red Mazda. From then until the campaign’s end on March 28, Mazda pushed out three posts at a time, each beautifully illustrated image fitting together like puzzle pieces. ...READ MORE

“I Touch Myself”: JWT Sydney Transforms Chrissy Amphlett Hit into Breast Health Awareness Anthem

Today, JWT Sydney, Cancer Council and family and friends of Chrissy Amphlett have launched the “I Touch Myself Project” to raise awareness of breast cancer and as a tribute to Amphlett, the iconic Australian vocalist who passed away from breast cancer almost one year ago. ...READ MORE

JWT Singapore, CABCY & XM Asia Launch Anti-Bullying Campaign

The Coalition Against Bullying for Children and Youth (CABCY), JWT Singapore and XM Asia have launched  “Share it to end it”, a social media activation campaign designed to raise awareness of and encourage conversations about bullying.

Singapore recently passed a new anti-harassment law that criminalizes bullying of children and cyberbullying, among other acts, a move that indicates how serious the matter has become. ...READ MORE

JWT India Celebrates A Polio-Free India in New Ad Film for Rotary International

In 1988, the 41st World Health Assembly launched the Global Polio Eradication Initiative (GPEI) through which the organization would collaborate with institutions like Rotary International and the US Centers for Disease Control and Prevention to fuel the worldwide eradication of polio. ...READ MORE

JWT Italy Introduces the Lamborghini Huracán

In February, after a long period of consultation with various agencies, Lamborghini awarded JWT Italy the opportunity to lead the global launch and branding for the new Lamborghini Hexagon Huracán.

JWT Italy’s CEO and CCO, Sergio Rodriguez, supervised a creative team, led by the agency’s Creative Director, Luca Zamboni, in their collaboration with film big-wigs ...READ MORE

JWT @ SXSWi: Pennzoil presents ‘Mario Karting Reimagined’

We’re not sure about you, but one of the events we’ve been most excited about in the past week is Pennzoil and JWT Atlanta’s “Mario Karting Reimagined” activation at SXSW Interactive.

In anticipation of the activation, which began on Friday, we decided to leverage our insider connection and get you some insider intel from Erin McGivney (Pennzoil Account Director), James Robbins (Senior Brand Planner, JWT Atlanta), and Jeremy Jones (Creative Director, JWT Atlanta). ...READ MORE

Get a Diet Reality Check from Lean Cuisine

When it comes to food we grown-ups have plenty of hang-ups, baggage and issues. But you know who doesn’t? Children. So who better to hold up a mirror to our ridiculousness than our kids? They speak candidly and their insights are genuine, insightful and often humorous. Which makes them the perfect people to remind us that it might be time to re-evaluate our thoughts on diets. ...READ MORE