Category: The Work

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Makers Discuss Power Of The First-Ever Twitter-Activated Pride Flag

A rainbow-colored flag, an important symbol for pride in the LGBT community, flies high in Toronto during this year's WorldPride Festival. But this rainbow flag is unlike all others. With the help of JWT Canada and ShantyTown Inc., Toronto PFLAG (Parents, Families and Friends of Lesbians and Gays) has created the first-ever Twitter-powered Pride flag. The #RaiseThePride Flag acts as a thermometer for the Twitter community's sentiment toward the LGBT community, moving up the pole for encouraging and positive tweets and lowering for language that is homophobic, hurtful or discouraging. ...READ MORE
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Hernán Rebaldería Takes JWT Brands On The Road In South America

Embarking on a 12 day, 3,500 km journey through Brazil, Paraguay and Argentina, a trio of Vespa-riding bikers including JWT Brazil creative director/copywriter Hernán Rebaldería set out on an enlightening “Business Road Trip.” Headed to the international Vespa meeting in Paraguay and armed with support from brands including Shell, Nestle, Coca-Cola and Bridgestone, the team used products solely made by clients of JWT. ...READ MORE
Week 8 Images

Cannes Contenders Showcase 2014: Week 8

As we reach our final week of the Cannes Contenders Showcase, we are thrilled to share work from JWT offices in Atlanta, Amsterdam, Beijing, Sydney, Brazil and Lima. We have an exciting week ahead at the Cannes Lions International Festival of Creativity and look forward to celebrating all of our innovative and pioneering ideas. ...READ MORE
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Tá No Mapa Changes the Digital Landscape

We often take for granted the accuracy of online mapping services, assuming that the information they offer is unbiased and fair, yet this is not the case. In Brazil, many favelas (slums) have historically been invisible to search engines, being blank spaces on digital maps. Social platform Tá No Mapa (on the map) is an innovative project in social inclusion that aims to fix this problem, promoting digital citizenship and opportunity.

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Johnson & Johnson’s Latest Initiative Inspires Children to Care

Studies show that Americans overwhelmingly believe that the world has become a less caring place than it used to be. Johnson & Johnson wondered what effect that was having on our children. Were children, like the rest of the world, succumbing to a general apathy, a lack of caring? To find out, Johnson & Johnson, with the help of JWT New York, went to a school and asked first and second graders what caring meant to them. Their responses were so beautiful and inspiring, J&J did something completely unexpected with them: they turned the children’s stories into children’s books. ...READ MORE