Category: The Work

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J. Walter Thompson makes shortlist in 2015 Global PR Week Awards

We are thrilled to share that J. Walter Thompson’s 2014 campaign to celebrate its 150th anniversary has made the final shortlist in the Global In-House Team category for the 2015 Global PR Week Awards. ...READ MORE
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PostVisual helps Hyundai turn old cars into “Brilliant memories”

In October 2014, Hyundai Motor Company unveiled “Brilliant memories,” a new digital campaign by Korea’s PostVisual, a J. Walter Thompson Asia Pacific company.

Focusing on the emotional connection people form with their cars, the campaign features four short films in which real-life drivers recount the memories they made in their favorite cars, now either junked or sold. ...READ MORE
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Reporters Without Borders & J. Walter Thompson New York launch #FreeAustinTice campaign

Freelance journalist Austin Tice had his work published by the McClatchy Newspapers, the Washington Post, Associated Press, CBS, NPR and the BBC. His reporting earned him the 2012 George Polk Award for War Reporting and the 2012 McClatchy Newspapers President’s Award.

But in August 2012, the talented journalist disappeared in Syria. ...READ MORE
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Nutri-Grain urges teens to #liveunstoppable

Today, cereal brand Nutri-Grain today announced the launch of a new content led campaign, targeting teens. Created by J. Walter Thompson Sydney in conjunction with partners Finch, Mindshare, Liquid Ideas, and VML, the campaign repositions the brand as “Unstoppable” and celebrates and showcases the stories of individuals who live unstoppable lives. ...READ MORE
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J. Walter Thompson London reveals there’s more to life in the Army Reserve in latest campaign

“People feel their jobs are lacking a challenge, excitement, the opportunity to travel and a decent salary…” said Major General Chris Tickell, Director General, Army Recruiting and Training Division. ...READ MORE
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J. Walter Thompson Cairo & WPP’s Team Egypt support the Egypt Economic Development Conference

Last night the Intercontinental hotel in Davos, was the scene of a high level dinner between President El-Sisi of Egypt and a select group of international guests. On the agenda, Egypt’s mid term development strategy, ahead of the Egypt Economic Development Conference (EEDC) being held in Sharm El Sheik later in March. ...READ MORE
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Rums of Puerto Rico celebrates 450 years of party with ‘Rum Times’ campaign

2014 marked 450 years of being the life of the party for Rums of Puerto Rico. To help them celebrate this incredible achievement, J. Walter Thompson San Juan created the “Rum Times,” a campaign that takes hold of several historical moments in a series of webisodes. The webisodes, featured on history.com, recreate historical events and show how behind every great achievement there is a celebration with Rums of Puerto Rico. ...READ MORE
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SCPF Spain repositions Tous brand with new cheeky campaign

Tous, a jewelry brand headquartered in Barcelona, asked SCPF Spain to help reposition their 95-year-old brand.

Late last year, the SCPF Spain team responded to this request from their new client with the launch of “Tender Stories,” a cheeky campaign that highlights tenderness amongst individuals and tenderness for and within the Tous brand. ...READ MORE