Category: The Work

PUMA Visuals

PUMA and J. Walter Thompson New York Launch New Campaign Featuring Rihanna

This fall, it’s all about training for PUMA as the brand pushes the world to train faster and harder in "TRAIN FOR PLATINUM," a new global campaign featuring pop singer Rihanna. ...READ MORE

You Can’t Get Any More “Ribenary” than J. Walter Thompson London’s Spot for Ribena

In February, Lucozade Ribena Suntory (LRS) appointed J. Walter Thompson London the long-term strategic partner for soft drink brand Ribena. And this summer, our London team debuted its first piece of work for the brand. ...READ MORE

New Shell Rimula Campaign Places the Engine Oil at the Center of Real Stories from Truckers

Last week, Shell kicked off a new global campaign, “Real Destinations,” centered around one key message “Shell Rimula, the engine oil that works as hard as you do.” ...READ MORE

PUMA and J. Walter Thompson New York Find Fowler’s Fan

In June, a young fan of Rickie Fowler named Jake - dressed head-to-toe like the famous golfer - chased Fowler’s ball into a water hazard at the Memorial Golf Tournament in Dublin, Ohio. When J. Walter Thompson New York heard this story, we couldn’t let Jake’s enthusiasm go to waste. The team launched #FindFowlersFan in partnership with PUMA Golf on Twitter with the goal of reuniting the two at the WGC-Bridgestone Invitational in Ohio. ...READ MORE

Billboards Take A Break in New KitKat Campaign by J. Walter Thompson Colombia

It’s not easy keeping a campaign fresh for one year, let alone 65. Evolving a hardworking slogan takes strategic adjustments and endless creativity. In the latest twist on the enduring KitKat “break” platform, J. Walter Thompson Bogota realized that there were some people who never took breaks: the models in billboard ads. ...READ MORE