Category: The Work

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Cannes Contenders Showcase 2014: Week 1

In anticipation of the upcoming Cannes Lions awards season, we are pleased to kick off our Cannes Contenders Showcase for 2014. Over the next few weeks, we will share a collection of our most pioneering and creative work from across JWT's global network. Join us in celebrating our most notable ideas, and check out our Week 1 Cannes Contenders below. ...READ MORE
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Cannes Chimera Winner JWT Israel Shares Their Plan to End Poverty

The Cannes Chimera is a joint initiative from the Cannes Lions International Festival of Creativity and the Bill & Melinda Gates Foundation that challenges professionals in the communications industries to use their critical and creative talents to inspire good on a global scale. ...READ MORE
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JWT Dubai Encourages Breast Health Discussion with “Feel for the signs” Campaign

Talking to women publicly about breast health is particularly taboo in the United Arab Emirates, but unwilling to shy away from a challenge, JWT Dubai and the organization Friends of Cancer Patients (FOCP) partnered up for the "Feel for the signs" campaign to get women talking about breast cancer. ...READ MORE
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Join Mazda on the Long Drive Home in Instagram Campaign by JWT Canada

Join Mazda on the road trip of a lifetime in this unique Instagram campaign launched by JWT Canada.

On December 17, the carmaker began posting images and videos that charted the course of a bright red Mazda. From then until the campaign’s end on March 28, Mazda pushed out three posts at a time, each beautifully illustrated image fitting together like puzzle pieces. ...READ MORE

“I Touch Myself”: JWT Sydney Transforms Chrissy Amphlett Hit into Breast Health Awareness Anthem

Today, JWT Sydney, Cancer Council and family and friends of Chrissy Amphlett have launched the “I Touch Myself Project” to raise awareness of breast cancer and as a tribute to Amphlett, the iconic Australian vocalist who passed away from breast cancer almost one year ago. ...READ MORE

JWT Singapore, CABCY & XM Asia Launch Anti-Bullying Campaign

The Coalition Against Bullying for Children and Youth (CABCY), JWT Singapore and XM Asia have launched  “Share it to end it”, a social media activation campaign designed to raise awareness of and encourage conversations about bullying.

Singapore recently passed a new anti-harassment law that criminalizes bullying of children and cyberbullying, among other acts, a move that indicates how serious the matter has become. ...READ MORE

JWT India Celebrates A Polio-Free India in New Ad Film for Rotary International

In 1988, the 41st World Health Assembly launched the Global Polio Eradication Initiative (GPEI) through which the organization would collaborate with institutions like Rotary International and the US Centers for Disease Control and Prevention to fuel the worldwide eradication of polio. ...READ MORE