Since the recent rise in the popularity of cell phones, it has become commonplace to hear a ringtone or text message notification during a movie or concert, interrupting the experience. To combat this noisy problem, JWT Mexico
and Nokia used the National Symphony Orchestra of Mexico to create the world’s first “Ringphonic Orchestra.”
Nokia's "Ringphonic Orchestra" encouraged audiences to turn off their phones during performances by combining a live action advertising stunt with the orchestra’s usual performance.
Last year, Banco Popular's "The Most Popular Song"
by JWT San Juan
helped stimulate Puerto Rico's economy and challenge its reliance on welfare by rewriting the lyrics to one of the country's most well-known songs. In 2012, JWT San Juan and Banco Popular created "The Race of a Country"
to keep the momentum going by inspiring Puerto Rico once again. With the help of Olympic hurdler Javier Culson, JWT San Juan invited Puerto Rico to metaphorically run with Culson to overcome the many hardships faced by the country.
worked with Corona Extra
, an ATP World Tour partner, to create a tribute to tennis that will make followers of the sport gawk with amazement. With the help of web development studio Espada y Santa Cruz
, JWT Spain engineered Corona Perspectives
, an interactive website that provides a 3D rendering of tennis ball trajectories during three ATP World Tour matches in 2011.
The AC Camargo Cancer Center and Warner Bros have banded together with JWT Brazil
to create the “Superformula to Fight Cancer.”
This beautiful and heart warming campaign blends the heartaches and hardships of being a child fighting cancer, with the super-human ability and wonder of some of “The Justice League’s” best known superheroes.
The renowned Saint Pierre restaurant has reopened and is ready to serve food connoisseurs once again, but this time, the prestigious eatery offers a completely reinvented experience, fully designed by XM Asia Paific
. Complete with a new logo, menu design and collateral, the rebranding blends Saint Pierre's storied history with a modern edge. XM Asia Pacific's work for the award-winning eatery compliments the Saint Pierre's new Quayside Isle location at Sentosa Cove in Singapore.
Setting out on a mission to save hundreds of lives each year, the Mexican Red Cross
, a division of Coca-Cola, have partnered up for the “Water in the Desert”
campaign, with the help of JWT Mexico
. Through the strategic placement of self-powered refrigerators in the Sonoran desert, the campaign utilized an older technology to solve a present day issue: more than a thousand immigrants each year die from dehydration while crossing the Mexican border into the United States.
Sometimes people with allergies do silly things. They don't go outside on beautiful, sunny days, and they don’t walk their dogs when the pollen count is high. To show them how unnecessary this is, ZYRTEC teamed up with JWT New York
to create FURTEC
: the first-ever virtual pet walking experience for the game-playing, pet-loving allergy sufferer. (more...)
Twenty—it’s the number of days left as we countdown to Cannes Lions. To top off our fifth and final round of Cannes Contenders
, today we share work ranging from a carnival float powered by pee to a live-streaming tourism campaign. Check out the videos for Microsoft “Windows 8 Training Camp,” AfroReggae “Electric Pee,” Ford “Ford Manual,” and Egyptian Tourist Authority “Egypt Live" after the jump!
and global fragrance company Givaudan
have harnessed the power of smell to create "Smell a Memory" kits. Designed to help families with loved ones who suffer from Alzheimer's and dementia, each kit contains scents personalized for individual patients based on their age, ethnicity, family history and personal stories. Each smell triggers emotional memories in patients and helps the family engage and connect with those who suffer from these diseases.
Time for another round of top Cannes Contenders
. Today we share work from Bangkok, Madrid, San Juan and Atlanta. Each delivers key brand messaging in a unique and innovative way. The work includes Oriental Princess "Reflection," GModelo (Corona) "Save the Beach Desktop," Banco Popular "The Race of a Country" and United States Marine Corps "USMC YouTube Brand Channel." Check out the videos after the jump! (more...)