Category: The Work

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SickKids reveals most ambitious brand campaign in hospital’s history

Each year, more than 100,000 children are treated at The Hospital for Sick Children (SickKids). As we go about our daily lives, we don’t often stop to think about what these patients and their families are going through. As we eat our lunch, ride the subway or watch TV in the comfort of our own homes, a child at SickKids may be undergoing surgery, enduring chemotherapy to treat a life-threatening form of cancer or working with physiotherapists to rehabilitate following an injury. ...READ MORE
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‘Political furniture': JWT Brazil and Mobilize Brasil clean up political ads

What's the most cumbersome part of political campaigns? The posters and illegal stands left behind when elections are over. In fact, in Sao Paolo Brazil, political campaigns generated more than 250 tons of trash. In past years, no one has known what to do about all the clutter strewn along the sides of the roads, but this year JWT Brazil and Mobilize Brasil, a portal for content on sustainable urban mobility, came up with an incredible solution. ...READ MORE

This Christmas, JWT London unveils the fabulous world of Debenhams

[embed][/embed] How exciting would it be to stay overnight in a department store at Christmas and search for the perfect gift? This year, the Debenhams Christmas ad features a group of lucky children doing just that: running around, hiding out and playing together in a Debenhams store at night. The film follows their search in each department for their perfect gift and culminates with Meadow, a six year old girl locating her present, a cuddly Reindeer toy. ...READ MORE
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KITKAT and JWT India tell story of unity for Diwali

On October 23rd, many around the world celebrated Diwali, the festival of lights. Diwali is a family-oriented celebration where participants gather together with their loved ones to celebrate the triumph of good over evil, light over darkness. In an effort to unite those who could not be with their families during Diwali, KITKAT and JWT India created a film to help everyone feel included. ...READ MORE
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JWT Cairo and Vodafone: Want to retain them? Entertain them!

In the Arab world and particularly in Egypt, Ramadan is a “do or die” marketing season. In 2014, the 2-week overlap of the holy month with the World Cup didn’t make things easier for marketers. Brands were faced with an additional challenge in what was already a very fierce battlefield. Moreover, Egyptians have become less keen on seeing giant brands spend gigantic amounts of money for TV ads during Ramadan. Vodafone understood it had to address all of these challenges in order to cut through the mass and attract the masses in a cost-effective manner. ...READ MORE