Category: The Work

Kitkat_bovenaan

First Ever Nationwide Break: “Give Holland a Break”

Can KITKAT really give an entire country a break? As KITKAT introduces its new Chunky Double Carmel bar, it is attempting the first ever-nationwide break. KITKAT, in partnership with JWT Amsterdam, is going to give the whole of Holland a break from the man who is in the media 24/7… Gordon Heuckeroth, Holland's Got Talent Judge and 1990's Pop Star. ...READ MORE
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Children’s Motrin among brands helping moms to help each other

New research from Rutgers University says that a woman’s happiness is more important than her husband’s when it comes to keeping a marriage afloat. Meanwhile, more branded support systems have started to appear. Marketers are trying to help women help each other, specifically moms. ...READ MORE
Boola

#IWILLLISTEN Aims to Break the Stigma of Mental Illness with Music

Mental illness is the most stigmatized condition in our country, and 1 in 4 Americans will experience a mental health disorder in any given year. In order to enact real social change and break down the stigma associated with mental illness, the National Alliance on Mental Illness of New York City (NAMI-NYC Metro) has empowered people through a campaign with three simple words – I WILL LISTEN. ...READ MORE
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Crowne Plaza Hotels & Resorts Launch Their First Brand Campaign in Six Years with JWT London

Last week, Crowne Plaza® unveiled a new campaign created by JWT London. It showcases the many ways Crowne Plaza® hotels always put their guests first.

JWT London’s research revealed that the success of a trip very much depends on how guests feel and that whether traveling for business or leisure they want to feel at their best. We also found out that guests of Crowne Plaza don’t necessarily realise how much of a different the services offered make and how much they help them to thrive. ...READ MORE
JWT Mexico

Polo Garza of JWT Mexico: Doing pro bono work means doing our part to move the population towards noble causes

After winning a Social Effie bronze award at the latest edition of the Effie Awards for the campaign titled “You make me great”, created by JWT Mexico for the Mexican Red Cross, Polo Garza, the agency's chairman, spoke of the work the agency does in terms of pro bono campaigns. ...READ MORE