Category: The Work

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J. Walter Thompson London reveals there’s more to life in the Army Reserve in latest campaign

“People feel their jobs are lacking a challenge, excitement, the opportunity to travel and a decent salary…” said Major General Chris Tickell, Director General, Army Recruiting and Training Division. ...READ MORE
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J. Walter Thompson Cairo & WPP’s Team Egypt support the Egypt Economic Development Conference

Last night the Intercontinental hotel in Davos, was the scene of a high level dinner between President El-Sisi of Egypt and a select group of international guests. On the agenda, Egypt’s mid term development strategy, ahead of the Egypt Economic Development Conference (EEDC) being held in Sharm El Sheik later in March. ...READ MORE
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Lux’s ‘Perfume portraits’ where scent and photography meet

Lux invites you to discover the power of fragrance through newly released film "Perfume Portraits."

The powerful film, created by J. Walter Thompson teams in Mumbai and Singapore, demonstrates an inspired, multidimensional approach to beauty. ...READ MORE
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Rums of Puerto Rico celebrates 450 years of party with ‘Rum Times’ campaign

2014 marked 450 years of being the life of the party for Rums of Puerto Rico. To help them celebrate this incredible achievement, J. Walter Thompson San Juan created the “Rum Times,” a campaign that takes hold of several historical moments in a series of webisodes. The webisodes, featured on history.com, recreate historical events and show how behind every great achievement there is a celebration with Rums of Puerto Rico. ...READ MORE
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SCPF Spain repositions Tous brand with new cheeky campaign

Tous, a jewelry brand headquartered in Barcelona, asked SCPF Spain to help reposition their 95-year-old brand.

Late last year, the SCPF Spain team responded to this request from their new client with the launch of “Tender Stories,” a cheeky campaign that highlights tenderness amongst individuals and tenderness for and within the Tous brand. ...READ MORE
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Al Arabia launches Saudi Arabia’s biggest art gallery

Al Arabia, the Kingdom of Saudi Arabia’s largest outdoor advertisement company, has launched the biggest art gallery ever seen in the nation.

In the Kingdom of Saudi Arabia, it has been difficult for the general public to appreciate more modern forms of art, and similarly, it has been difficult for many artists in the Kingdom to present their work to the public. ...READ MORE
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BETA and JWT Beirut launch expat program for Lebanon’s dogs

“The greatness of a nation can be judged by the way its animals are treated.” – Mahatma Gandhi


Due to low pet adoption rates in Lebanon, Beirut for the Ethical Treatment of Animals (BETA), with the help of JWT Beirut, has launched the “Lebanese Expat Pet Program,” an initiative that seeks families abroad to adopt Lebanon’s rescued dogs. ...READ MORE