Category: The Work

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How Can You Protect the Tigers?

In April, just ahead of a tiger conservation meeting in New Delhi, the World Wildlife Fund (WWF) and the Global Tiger Forum (GTF) announced that the number of tigers in the wild was on the rise after decades of constant decline. Despite the good news, the WWF admitted that there was still a lot of work to do in protecting tigers, an endangered species threatened by poaching and habitat loss. ...READ MORE
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Day of the Dead and Halloween Legends Collide

Day of the Dead is one of Mexico’s most symbolic celebrations and Cerveza Victoria has built a reputation creating campaigns that invite Mexicans to celebrate this important tradition. This year, together with J. Walter Thompson Mexico, Victoria revisits the most feared Mexican legends and confronts them with some of the classic Halloween horror characters in a duel that ends in an extraordinary movie-quality production. ...READ MORE
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How “No Pulso do Brasil” Inspired Athletes During the Olympic and Paralympic Games

J. Walter Thompson Brazil teamed up with Brazilian NGO Ayrton Senna Institute to launch “In the Heart of Brazil,” a campaign providing unprecedented support to athletes during the Olympic and Paralympic Games. ...READ MORE
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J. Walter Thompson London’s Latest Ad Campaign for HSBC Proves That Life’s “Little” Moments Matter Most

“Super Rare,” HSBC’s new feel-good campaign crafted by J. Walter Thompson London, emphasizes the importance of celebrating the “little” things in life to demonstrate the small but powerful features HSBC’s digital current accounts (checking accounts), like Fast Balance and Touch ID. ...READ MORE
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J. Walter Thompson Canada Creates New Back-to-School Campaign for Walmart

Back-to-school season means parents are strapping their kids with the school year must-haves: new binders, new notebooks and new clothes. J. Walter Thompson Canada and Walmart Canada together realized that beneath the shopping frenzy and pep-talks for the year ahead, there's something obvious but often unspoken tugging at parents' heartstrings: their kids are growing up fast. ...READ MORE
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Dove & J. Walter Thompson Sydney Launch New Campaign That Highlights Low Self-Esteem Issues Among Girls

J. Walter Thompson Sydney has launched 'Searching,' a new campaign for Dove that highlights self-esteem among adolescent girls. The campaign exposes questions that girls frequently seek answers for online -- Am I fat? Am I ugly? Can teens get cosmetic surgery?

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J. Walter Thompson New York & Wild Turkey Team To Create New Global Brand Campaign

J. Walter Thompson New York and Wild Turkey Bourbon have partnered to create a new global brand campaign that will launch in September of this year. This assignment expands upon J. Walter Thompson Company's global relationship with the Campari beverage group which acquired Wild Turkey in 2009. ...READ MORE
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J. Walter Thompson Shanghai & Elevit Show The Power Of A Beating Heart

J. Walter Thompson Shanghai teamed up with Elevit to create a new campaign for the pregnancy multivitamin and mineral supplement.  In a short film titled "All For That First Hello," three real-life couples are brought together in an effort to reinforce the notion that pregnancy is a shared journey between both man and woman. ...READ MORE