Category: People

Meet the People: Ezra Geld, CEO of JWT Brazil

Ezra Geld, CEO of JWT Brazil, has studied in both the U.S. and U.K., and has experience across consulting, media strategy and planning backgrounds. He began his career in London at PHD, primarily servicing media clients such as the BBC and The Guardian/Observer. He returned to Brazil in 2004, joining JWT as Media and Insights Director. Over the ensuing years, he then moved into client services and a broader management role. ...READ MORE
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#ALSIceBucketChallenge Takes JWT by Storm

The Summer of 2014 has been all about the ALS Ice Bucket Challenge.

Amyotrophic lateral sclerosis (ALS), often referred to as "Lou Gehrig's Disease," is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed. ...READ MORE
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Adlatina Interview with Gustavo Martínez: “We want to lift the pioneering spirit of J. Walter Thompson”

-- This article is a translation of a piece by Natalia Biscione, editorial secretary at adlatina.com. View the original article in Spanish here. In the midst of his transition with Bob Jeffrey, Gustavo Martínez talks about some of the network's latest news, such as Vanina Rudaeff joining the agency in Argentina. He says he likes to have women in leadership positions because they provide a differential value, and adds that he wants to position the network among the top three across the globe. ...READ MORE

Meet the People: Amy Avery, Chief Analytics Officer at JWT North America

This past April, JWT named Amy Avery, former head of data and analytics at Proximity BBDO, North America's new head of analytics. Prior to joining JWT, Avery spent nearly four years at BBDO, where she built a practice for digital research and analytics across North America, rising to SVP, Head of Data and Analytics, North America. She has also held roles at JWT/RMG Connect, DotGlu, ComGroup and Grey Worldwide. Avery has worked with major brands such as AT&T Mobility, FedEx, Hormel, Starbucks, SC Johnson, Campbell’s, U.S. Marine Corps, FEMA, Kimberly-Clark and Merrill Lynch, among others. ...READ MORE
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Meet the People: JWT New York’s Andy Carrigan

Currently an Executive Creative Director at JWT New York, Andy Carrigan has previously served as a Global Group Creative Director at Anomaly and has received every major industry accolade during his career, from The One Show to the Cannes Lions Festival of Creativity. Carrigan co-leads the creative direction on the Macy's account alongside creative partner Jon Zast. We chatted with Carrigan about what inspires him, how he and Zast work as a team and the the future of digital advertising. On the key to branding in the future, he said "If you are authentic and behave interestingly, or use technology in a cool way that shows me what’s special about your brand or how you think — that becomes digital advertising I want to click on." ...READ MORE
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Meet the People: JWT Mexico’s Luis Gaitán

Currently General Creative Director at JWT Mexico, Luis Gaitán has always been obsessed with turning advertising into something that gratifies people. He fell in love with the digital world at DoubleYou, Spain’s leading digital and integrated advertising agency and has received multiple awards throughout his career, including 7 Grand Prixs in different categories. ...READ MORE
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Tom Shepard Wishes JWT Success in Building on 150 Years of Business

Although the advertising world has shifted dramatically since the early days of JWT, the same principles of creativity and innovation still drive the business today. And according to Tom Shepard, former publisher of the influential LOOK Magazine and well-known salesman of his generation, the same cardinal rule endures: "Nothing happens in business unless something is sold." ...READ MORE
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Meet JWT’s Worldwide CCO, Matt Eastwood

We're thrilled to welcome Matt Eastwood who officially joins us this week as our Worldwide Chief Creative Officer. We chatted Matt as he settled into his office about the new role, his plans for 2014, being a part-time architect and more. As he dives in amidst the excitement of JWT's 150th Anniversary, his eye is on one thing: the creative work. "When you produce outstanding creative work, everything else just falls into line," he told us. With a special blend of talent and an enormous amount of passion, we're living by a piece of advice Matt once received:  “Impossible is an opinion.” Read on for the full interview. ...READ MORE