Category: People

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Meet the People: Trisha Lee, JWT Atlanta’s Senior Integrated Traffic Manager

In the process of writing this interview, no less than three of her colleagues said Trisha Lee is their favorite person in the agency and that she is one of the funniest people they know. Trisha is the Senior Integrated Traffic Manager at JWT Atlanta, but in her free time, she is a world traveler, satisfying wanderlust with adventures that have taken her to the top of the London Eye and to the pueblos of New Mexico. ...READ MORE
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Meet the People: Lucie Greene, new worldwide director, JWTIntelligence

Trends forecasting, consumer insight and strategic thinking have never been more important for brands. The world is changing at a rapid rate, at different speeds by age group, ethnicity and geographical location. It’s become crucial to understand this change, the drivers, the nuances and how it will play out. Just consider the rapid adoption of new consumer technologies globally, for example. Or the shifting notion of aspiration in the juggernaut Chinese market, where social media is accelerating the metabolism of trends quicker than brands can keep up. ...READ MORE

Meio & Mensagem Interview with Matt Eastwood: “A Diamond in the Rough”

Since 2009, the position for global Chief Creative Officer has been vacant at J. Walter Thompson, a network of the WPP Group, which will be celebrating its 150th anniversary in December. The last person to hold that position was Craig Davis, who left the position to be a creative director and co-chairman at Publicis Mojo, in Australia, and who abandoned the advertising industry in 2012 stating that advertising is not as relevant as it was in the past and that it currently delivers less value to clients. Coincidentally, upon deciding to reactivate the CCO function in July of this year (and after five years of working with regional creative leads or leads focused on international accounts, supported by a global council), JWT went after another Australian. ...READ MORE

Q&A with JWT Canada’s Mark Phillips, Marketing’s Thirty Under Thirty Recipient

Marketing’s 30 Under 30 list recognized JWT Canada Director, Business and Corporate Development, Mark Phillips, among the industry's brightest, most passionate and most ambitious young talent. Marketing said of Phillips, "Today, he’s the right hand to [Susan] Kim-Kirkland, who first spotted him as a young, ambitious account executive during his first stint at the agency. Fresh out of school, Phillips landed his first job at JWT, working on clients like Kellogg and Walmart, which he grew from a brand-new piece of business and a team of four to a sizeable account and team of 14. More remarkable, he did this when he was just 25." ...READ MORE
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Q&A with JWT Canada’s Alex Newman, Marketing Mag’s 30 Under 30 Recipient

Marketing’s 30 Under 30 list recognizes the industry’s young talent whose brightness, passion, ambition and success in their early careers signal an even more distinguished career ahead. JWT is proud to share that two of our own, Art Director Alex Newman and Mark Phillips, Director, Business and Corporate Development, have been named among the industry’s thriving 30. We caught up with Newman to get his take on the honor. ...READ MORE

Meet the People: Ezra Geld, CEO of JWT Brazil

Ezra Geld, CEO of JWT Brazil, has studied in both the U.S. and U.K., and has experience across consulting, media strategy and planning backgrounds. He began his career in London at PHD, primarily servicing media clients such as the BBC and The Guardian/Observer. He returned to Brazil in 2004, joining JWT as Media and Insights Director. Over the ensuing years, he then moved into client services and a broader management role. ...READ MORE
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#ALSIceBucketChallenge Takes JWT by Storm

The Summer of 2014 has been all about the ALS Ice Bucket Challenge.

Amyotrophic lateral sclerosis (ALS), often referred to as "Lou Gehrig's Disease," is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed. ...READ MORE
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Adlatina Interview with Gustavo Martínez: “We want to lift the pioneering spirit of J. Walter Thompson”

-- This article is a translation of a piece by Natalia Biscione, editorial secretary at adlatina.com. View the original article in Spanish here. In the midst of his transition with Bob Jeffrey, Gustavo Martínez talks about some of the network's latest news, such as Vanina Rudaeff joining the agency in Argentina. He says he likes to have women in leadership positions because they provide a differential value, and adds that he wants to position the network among the top three across the globe. ...READ MORE

Meet the People: Amy Avery, Chief Analytics Officer at JWT North America

This past April, JWT named Amy Avery, former head of data and analytics at Proximity BBDO, North America's new head of analytics. Prior to joining JWT, Avery spent nearly four years at BBDO, where she built a practice for digital research and analytics across North America, rising to SVP, Head of Data and Analytics, North America. She has also held roles at JWT/RMG Connect, DotGlu, ComGroup and Grey Worldwide. Avery has worked with major brands such as AT&T Mobility, FedEx, Hormel, Starbucks, SC Johnson, Campbell’s, U.S. Marine Corps, FEMA, Kimberly-Clark and Merrill Lynch, among others. ...READ MORE