What if someone told you about a marketing strategy that enticed consumers to spend minutes, not seconds, with your brand? What if that campaign couldn't be paused, turned off or ignored? What if that same campaign created lifetime advocates for your brand, not one-time customers. This is the promise and potential of experiential marketing, according to Dan Hanover, Editor-in-Chief of Event Marketer magazine, as told to an audience of 50 of Atlanta’s leading marketers at CLEVER: Ideas Made Kinetic
, an exclusive speaker series revolving around innovation hosted by JWT Atlanta
on June 5th.
This year, Cannes Lions partnered with the China Advertising Association to create the first ever "China Day"
at the Festival, seeking to deepen the industry's understanding of this vast, emerging market. As part of China Day, JWT's Lo Sheung Yan
, Chairman of the Asia Pacific Creative Council, shared his thoughts on the "How different is Chinese creativity" panel, where he was joined by notable creatives Graham Fink, Greater China CCO, Ogilvy & Mather and Jimmy Lam, Vice Chairman and Chief Creative Officer, DDB Group North China. Together these great minds placed Chinese creativity under the microscope, and defined what makes it unique and challenging for brands. (more...)
This week Cannes is hosting its 60th annual advertising extravaganza, and we’ll be posting on some of the highlights. In a morning session today at the Cannes Lions International Festival of Creativity
, Yahoo! VP Erin McPherson talked about the shift to video consumption online and on mobile. “Video is critical to Yahoo!’s vision,” said McPherson, head of video at the Web company. “We are committed to sourcing, developing, producing and broadcasting video content.” One Web series Yahoo! is bringing to life this fall is Ghost Ghirls
, a comic endeavor backed by actor, producer and musician Jack Black.
Branded content and entertainment should be simple: produce a content property inspired by a brand, and delight an audience with its entertainment value or usefulness. It works for brands like Red Bull and Unilever
, just as it works for Netflix or ESPN.
Yesterday Facebook announced
that it was simplifying its ad units choices and dropping Sponsored Stories.
Simplifying ad choices makes great sense. We've all been spending the last few years educating our clients on the importance of Facebook and the subtleties of social marketing, and having 27 ad formats hasn't helped. Focusing on lightweight publishing and broadening the use of the page post to handle offers and questions works. (more...)
"Search" is in its infancy. Like most of today's technology, and doubly so when we're talking about user interfaces, we are witnessing the opening salvo of a centuries-long march toward the augmentation of the human intellect on a "species-bending" scale. Search, in general, is a core component of the "information age" et al. Without search (and connectivity), the data we create and store on physical media is no more useful (and only slightly more portable) than the stone tablets of antiquity. (more...)
Nature, as we are taught at school, abhors vacuum. But what our teachers never told us is that nothing abhors vacuum more than talent. Talent just needs to express itself – a desire so irresistible it can leave no gap unfilled. In our advertising ecosystem, this is where a useful organism comes in: opportuneurs. (more...)
I recently returned from an invigorating (and exhausting!) tour across Asia–3 countries, 5 cities and 21,000 miles in 17 days. There was much to absorb, learn and contemplate on what was truly a WORLDMADE
trip. I thought the easiest way to share my experiences was with a Top 10 List of the most surprising, interesting and coolest observations from my most recent visit to Asia. (more...)
Each year, the Association for the Promotion of French Advertising (AACC) invites promising advertising students to visit agencies across France. Contributing to JWT's history of firsts, JWT Paris
wanted to do more than just open the doors to its agency. Using JWT's Worldmade
creative philosophy, JWT Paris decided to showcase the breadth of our network by creating High Five
, the world's first global speed recruiting video operation. Through five minute video interviews with JWTers from five offices across five continents, High Five gave fifty students the opportunity to land one of five internships outside France.
Cannes Lions 2013
is just a few weeks away. Last year, JWT demonstrated the power of its Worldmade
network by taking home an impressive 40 Cannes Lions. Chief Creative Content Officer of JWT Worldwide, Lauren Lafranz, has curated expert advice to inspire another year of top-notch performance at Cannes. JWT’s top creative leaders and Cannes jury members share their thoughts on what makes a standout entry. (more...)