Category: Opinion

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J. Walter Thompson London’s Rachel Pashley on What it Means to “Be as Good as a Woman”

Rachel Pashley, Group Planning Head at J. Walter Thompson London, examines the current state of female leadership in her latest op-ed for Sharp Heels. Pashley is the original creator of J. Walter Thompson Company's Female Tribes Initiative -- a living global study into thousands of women that looks at their attitudes to everything from religion, race, sex and marriage to careers, ambition and money. ...READ MORE
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An Intern’s Perspective On Microsoft’s Hololens & “Mixed Reality”

MediaMonks, a creative digital production company, invited a group of J. Walter Thompson New York interns into its office to test the product. Riley Martin, Corporate Communications Intern, shares his experience with the "mixed reality" device. ...READ MORE
The view from the stage at Lanxess Arena, Cologne during ESL One, the world’s biggest Counter-Strike tournament (photo by Helena Kristiansson/Kespa).

The Shakeup of Sports, Broadcasting & Branding

The emergence of social networks as sports broadcasters, combined with the ever growing popularity of eSports, holds huge potential, and risk, for brands and fans. ...READ MORE
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2015 Europe HLR Scholarship Recipient Lilli Ridder On Being Ready For the ‘Real World’

Each year, the Helen Lansdowne Resor (HLR) Scholarship is awarded to five female creative students from all over the world. The scholarship is named after J. Walter Thompson’s first female copywriter Helen Lansdowne Resor, who paved the way for female copywriters in the advertising industry. Not only does each recipient receive up to $10,000, they also receive a paid summer internship at a J. Walter Thompson office in her respective region, a J. Walter Thompson employee mentor, and “first look” placement consideration for future job employment.  One year after receiving the HLR Scholarship, our 2015 Europe recipient Lilli Ridder reflects on what the scholarship has meant to her. ...READ MORE
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Rachel Pashley Explains Why Ads Should Stop Stereotyping

Rachel Pashley, Group Planning Head at J. Walter Thompson London, is taking a stand on the representation of women in advertisements. Pashley is determined to challenge the representation of women in ads to better portray the majority of female needs in this limited market. Her latest endeavor has been the J. Walter Thompson Company Female Tribes Initiative, which aims to capture global female insight in order to change the cultural conversation. City A.M. caught up with Rachel Pashley about the current state of women in the ad industry.   ...READ MORE
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After Brexit, what now for Britain’s brands and “Brand Britain”?

Toby Hoare, chief executive of J. Walter Thompson Europe, caught up with City A.M. to discuss the future of British brands and "Brand Britain" in the wake of Brexit. Hoare considers the recent shift in public attitude and how it may alter brands' opportunities with consumers - for the better or worse. Here is the original article posted on City A.M. ...READ MORE
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Google at Cannes 2016: Adventures in Virtual Reality

Google offered Cannes Lions 2016 attendees an exciting glimpse into the future of virtual reality, demonstrating their investment in the platform in the coming years. ...READ MORE