This year, Cannes Lions partnered with the China Advertising Association to create the first ever
"China Day" at the Festival, seeking to deepen the industry's understanding of this vast, emerging market. As part of China Day, JWT's
Lo Sheung Yan, Chairman of the Asia Pacific Creative Council, shared his thoughts on the "How different is Chinese creativity" panel, where he was joined by notable creatives Graham Fink, Greater China CCO, Ogilvy & Mather and Jimmy Lam, Vice Chairman and Chief Creative Officer, DDB Group North China. Together these great minds placed Chinese creativity under the microscope, and defined what makes it unique and challenging for brands.
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What if someone told you about a marketing strategy that enticed consumers to spend minutes, not seconds, with your brand? What if that campaign couldn't be paused, turned off or ignored? What if that same campaign created lifetime advocates for your brand, not one-time customers. This is the promise and potential of experiential marketing, according to Dan Hanover, Editor-in-Chief of Event Marketer magazine, as told to an audience of 50 of Atlanta’s leading marketers at CLEVER: Ideas Made Kinetic, an exclusive speaker series revolving around innovation hosted by JWT Atlanta on June 5th.
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