Category: Opinion

Gustavo Martinez – 141215

Gustavo Martinez for Campaign US: Changing fortunes and power grabs

What did Roosevelt say? The only thing we have to fear is fear itself. That’s also quite a Latin spirit. Brands have got to be bold, brave and fast right now because the future is coming quicker than ever. As marketers, we’re facing the same challenges that many brands do: volatile economies, fickle public opinion, an increasingly empowered consumer who is seizing control of the conversation. ...READ MORE
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The V-Word

Last week the International Consumer Electronics Show (CES) took over Las Vegas, Nevada with three days packed with breakthrough technologies and the innovators committed to helping the world understand and utilize them. Events like CES afford agencies and brands the distinct opportunity to stay on the leading edge of the technology that will transform the advertising business. ...READ MORE
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At Web Summit 2014, exploring what’s next in tech

Today, technology is changing the world more rapidly than at any other point in human history. The annual Web Summit, dubbed Europe's most global tech event, calls together execs from new startups to big-name Fortune 500 companies offering these business leaders the opportunity to understand what the latest changes in technology mean for their businesses and communities. Lucie Greene, Worldwide Director of JWTIntelligence, headed to Dublin attend what some have called the "the best technology conference on the planet." Continuing reading for Greene's takeaways from the three-day conference. ...READ MORE
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Paley dialogue recap: Bob Jeffrey & Macy’s Joe Feczko on branded entertainment

This morning, Macy's SVP of Marketing Innovation and Integration Joe Feczko joined Bob Jeffrey, JWT's Worldwide Chairman and CEO, on stage at New York's Paley Center for Media for an enlightening discussion about how the famous department store has transformed into a successful entertainment brand. ...READ MORE
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Handling a Social Media Crisis

This past week I had the opportunity to attend SouthWiRED, a digital conference held at Atlantic Station. Of all the sessions, Handling a Social Media Crisis really piqued my interest, sharing principles not only useful for social media, but any area of business dealing with a crisis. My summation of the discussion is that three basic levels can define every office misstep. ...READ MORE
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JWT & The New York Times’s “Women Aren’t Creative?”: #AWXI Panel Recap

At this year's Advertising Week in New York City, JWT and The New York Times brought the hot-topic discussion on female leadership to the stage with a provocatively titled panel, “Women Aren’t Creative?” The insightful session comes on the heels of a recently launched $250,000 international Helen Lansdowne Resor Scholarship, designed to support talented female creative advertising students, which was announced in Cannes earlier this summer. ...READ MORE