Category: Opinion

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Murky World of Advertising? Summer Intern from J. Walter Thompson New York Recounts Her First Experience with the Industry

Behind every agency there is a team of minions, formally known as interns. After reading this Buzzfeed article, I feel like minions are our true spirit creatures. Don’t let the term fool you. ...READ MORE
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J. Walter Thompson New York Heads to Camp Mariah

Earlier this month, I took my third annual trip up to Camp Mariah in Fishkill, New York to teach junior high school-aged campers an interactive advertising class, along with my coworkers Jamie Whitfield and Charae Warner from J. Walter Thompson New York. The class was part of Camp Mariah’s Career Awareness Program, a program that gives New York City adolescents career confidence and motivation from seventh grade up to ninth grade, or until college graduation. ...READ MORE
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J. Walter Thompson MEA’s 10 Trends for MENA 2015: Rise of the Incognito

J. Walter Thompson MEA is set to release its full 10 Trends for MENA 2015 report, authored by Mennah Ibrahim, Head of Brand Intelligence, J. Walter Thompson MEA, in September. With the release date on the horizon, Dana Al Kutoubi, Strategic Planning Director of J. Walter Thompson Saudi Arabia looks at one of the ten trends featured in the report: Rise of The Incognito. ...READ MORE
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J. Walter Thompson MEA’s 10 Trends for MENA 2015: Bil Arabi

J. Walter Thompson MEA is set to release its 10 Trends for MENA 2015 report, authored by Mennah Ibrahim, Head of Brand Intelligence, J. Walter Thompson MEA, in September. With the release date looming, Tarek Haddad, J. Walter Thompson Beirut's Business Development Director, touches on one of the ten trends featured in the report: Bil Arabi. ...READ MORE
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The Innovation Group Releases Cannes 2015 report

This year marked the 62nd Cannes Lions International Festival of Creativity. In many ways the event has started to sprawl into SXSW Interactive territory in terms of big name celebrities, bulging fragmented schedules, and uber-networking. ...READ MORE
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Lens on Creativity: Larry Fink

Spotlight: Larry Fink (Art Award 2015

Chances are if you’ve visited any of the major art museums in North America or Europe, you've seen Larry Fink's work. A professional photographer for more than 55 years, Fink has done and seen it all, and is still making waves in the industry. ...READ MORE
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J. Walter Thompson New York Celebrates the Launch of Risk/Reward

J. Walter Thompson New York hosted Anne Kreamer on June 9 to launch Risk/Reward, her newest research-based book that puts the American workplace under the microscope. Her last book, It’s Always Personal, examined the complexity of workplace emotion. Risk/Reward deals with risk, and what it takes to have a successful career and attract and retain modern talent in the 21st century. Most of all, it explores how embracing intelligent risk is an essential way to improve the quality and longevity of our working and personal lives. ...READ MORE
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Lens on Creativity: LaToya Ruby Frazier

Spotlight: Toya Ruby Frazier (Publication)

The essence of LaToya Ruby Frazier’s first book The Notion of Family lies in a visual semblance of the past and the present. Frazier grew up in Braddock, Pennsylvania, a town in America that witnessed rapid industrial change in the last century. Frazier uses photography to highlight issues of race, economic and social decline in America’s small towns. “I remember as a kid not being able to articulate it. But I could sense it and understood that there was something wrong with my environment. So I turned to art because of it,” Frazier said. ...READ MORE
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CMO Australia: 3 lessons for marketers from the most creative digital ads for 2015

J. Walter Thompson Asia Pacific's Director of Digital, Josie Brown, looks at what lessons CMOs can takeaway from the top creative campaigns at Cannes 2015.



There is so much inspiration to be taken from seeing the best creative ideas living in digital channels.

...READ MORE