Category: Opinion

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Handling a Social Media Crisis

This past week I had the opportunity to attend SouthWiRED, a digital conference held at Atlantic Station. Of all the sessions, Handling a Social Media Crisis really piqued my interest, sharing principles not only useful for social media, but any area of business dealing with a crisis. My summation of the discussion is that three basic levels can define every office misstep. ...READ MORE
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JWT & The New York Times’s “Women Aren’t Creative?”: #AWXI Panel Recap

At this year's Advertising Week in New York City, JWT and The New York Times brought the hot-topic discussion on female leadership to the stage with a provocatively titled panel, “Women Aren’t Creative?” The insightful session comes on the heels of a recently launched $250,000 international Helen Lansdowne Resor Scholarship, designed to support talented female creative advertising students, which was announced in Cannes earlier this summer. ...READ MORE
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The Benefits and Dangers of Big Data

Financial firms and other large organisations are finding that they need to process massive amounts of data. However, this move carries both benefits and risks and it is important to be aware of both. Big Data, as it is known, is everywhere. It is found in mathematics, government, science and so on. The financial services industry uses it the most, however, and this is potentially also where the largest risks are. The idea around Big Data is being able to analyze and process huge amounts of data very quickly. ...READ MORE
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Adlatina Interview with Gustavo Martínez: “We want to lift the pioneering spirit of J. Walter Thompson”

-- This article is a translation of a piece by Natalia Biscione, editorial secretary at adlatina.com. View the original article in Spanish here. In the midst of his transition with Bob Jeffrey, Gustavo Martínez talks about some of the network's latest news, such as Vanina Rudaeff joining the agency in Argentina. He says he likes to have women in leadership positions because they provide a differential value, and adds that he wants to position the network among the top three across the globe. ...READ MORE

The Dow Jane Effect & The Female Economy

There’s an expression: ‘money talks’ , and it would seem that when it comes to what I’m terming the ‘great female enlightenment’ or put more plainly the growing recognition that women exist to do more than….oh I don’t know… snag a starter husband (thanks @NineWest) or agonise over how pretty we really are, money is a powerfully persuasive force. ...READ MORE

From The Local Market To Amazon: Online Shopping in Colombia and Venezuela

Some say that shopping is a world-wide sport, while others seem to differ and avoid the activity at all costs. Whether you're a shopaholic or a forced-to-shop type, online shopping has made life a lot easier in the past couple years. Waking up to a package has become the norm in some areas of the world, while day-long shopping at malls still seems to have a heavy stake in others. As both a gift and a curse to the retail world of the consumer, online accessibility has made shopping a lot more addictive then it once was. ...READ MORE
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Advertising And The Facebook Newsfeed – The Illusion Of Fan Power

Since Facebook started allowing advertising on its site, marketers and brands have rushed to get on the platform to get their messages in front of its large and global audience (1B+ active users) and many were excited about the ability to do so at little or no cost having spent decades paying thousands/millions to reach TV and radio audiences. ‘Early adopter’ brands that invested time and the right resource into social media marketing quickly rose to the top, building huge audiences constantly digitally connected with their brand. ...READ MORE