Category: Opinion

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Adfest 2016: Do Good, Do Well

The big themes at Adfest this year were the growth of branded content, the use of big data and the pursuit of social good. If all three collided, all the better. ...READ MORE
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ADFEST 2016: View from the Judges

Among the 57 judges who flew in from 18 cities to sift through the best of Asian creativity at Adfest last week, two were from J. Walter Thompson. Here’s what they thought of the work they saw coming from around the region this year. ...READ MORE
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J. Walter Thompson @ SXSW: It’s not the panels – it’s the people.

It’s not the panels – it’s the people.    

Let’s be honest: Getting into the top panels at SXSW has become a Hunger Games event that usually ends in sadness and disappointment. This year, seeing Obama’s keynote live was harder than winning the Powerball. ...READ MORE
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The weight of expectation – SXSW in its 30th year

Sonali Fenner, Global Business Director at J. Walter Thompson London, on what she expects at for this year's SXSW, the festival's 30th year. ...READ MORE
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Challenging the “New Normal”

South Africa’s expected growth rate is a mere 0.7%, according to the IMF, and with the devaluation of the Rand, brands, are reluctant to spend. However, Chris Von Selle, Chief Operating Officer of J. Walter Thompson Africa, argues that successful companies see recessions as an opportunity for growth. ...READ MORE
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Thalia Mavros, Founder and Chief Executive at The Front – J. Walter Thompson Intelligence

Usually when you hear ‘by women,’ the next thing you hear is ‘for women,’ and that frustrates me. ...READ MORE
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J. Walter Thompson @ Spikes 2015: From Think Tank to Curiosity

From a one-day program for senior marketers to Matt Eastwood's curiosity talk, here is everything you missed from J. Walter Thompson this year at Spikes Asia 2015. ...READ MORE
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J. Walter Thompson @ Spikes Asia 2015: Think Tank Recap

Spikes Asia has long been a high-profile forum for creatives to get together to view and celebrate the best work from around the region, and to explore the industry’s biggest trends. Now clients are getting into the mix. ...READ MORE
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Murky World of Advertising? Summer Intern from J. Walter Thompson New York Recounts Her First Experience with the Industry

Behind every agency there is a team of minions, formally known as interns. After reading this Buzzfeed article, I feel like minions are our true spirit creatures. Don’t let the term fool you. ...READ MORE
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J. Walter Thompson New York Heads to Camp Mariah

Earlier this month, I took my third annual trip up to Camp Mariah in Fishkill, New York to teach junior high school-aged campers an interactive advertising class, along with my coworkers Jamie Whitfield and Charae Warner from J. Walter Thompson New York. The class was part of Camp Mariah’s Career Awareness Program, a program that gives New York City adolescents career confidence and motivation from seventh grade up to ninth grade, or until college graduation. ...READ MORE