Category: Opinion

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Sex appeal, women’s empowerment & self-confidence: my key takeaways from the 3% Conference

Last year, J. Walter Thompson headed to San Francisco's 3% Conference to continue igniting conversation about the lack of female creative leadership in the advertising industry.

The trip was inspired by the Helen Lansdowne Resor Scholarship, launched in December 2014, through which J. Walter Thompson aims to support young, aspiring female creatives. ...READ MORE
Sr. Editor at Large at Fortune PATTY SELLERS PORTRAIT

Q&A: Pattie Sellers, executive director, Fortune Most Powerful Women Summit

Last year, J. Walter Thompson launched the Helen Lansdowne Resor Scholarship, an initiative dedicated to supporting aspiring female creatives. Sparking discussions at Cannes, Advertising Week and at the 3% Conference, the scholarship has renewed discussions about the lack of female creative leadership in the advertising industry and empowering women.

Recently, Lucie Greene, Worldwide Director of JWTIntelligence, added to this existing conversation in a sitdown with Patti Sellers as they discussed women, men and power. ...READ MORE
Gustavo Martinez – 141215

Gustavo Martinez for Campaign US: Changing fortunes and power grabs

What did Roosevelt say? The only thing we have to fear is fear itself. That’s also quite a Latin spirit. Brands have got to be bold, brave and fast right now because the future is coming quicker than ever. As marketers, we’re facing the same challenges that many brands do: volatile economies, fickle public opinion, an increasingly empowered consumer who is seizing control of the conversation. ...READ MORE
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The V-Word

Last week the International Consumer Electronics Show (CES) took over Las Vegas, Nevada with three days packed with breakthrough technologies and the innovators committed to helping the world understand and utilize them. Events like CES afford agencies and brands the distinct opportunity to stay on the leading edge of the technology that will transform the advertising business. ...READ MORE
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At Web Summit 2014, exploring what’s next in tech

Today, technology is changing the world more rapidly than at any other point in human history. The annual Web Summit, dubbed Europe's most global tech event, calls together execs from new startups to big-name Fortune 500 companies offering these business leaders the opportunity to understand what the latest changes in technology mean for their businesses and communities. Lucie Greene, Worldwide Director of JWTIntelligence, headed to Dublin attend what some have called the "the best technology conference on the planet." Continuing reading for Greene's takeaways from the three-day conference. ...READ MORE
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Paley dialogue recap: Bob Jeffrey & Macy’s Joe Feczko on branded entertainment

This morning, Macy's SVP of Marketing Innovation and Integration Joe Feczko joined Bob Jeffrey, JWT's Worldwide Chairman and CEO, on stage at New York's Paley Center for Media for an enlightening discussion about how the famous department store has transformed into a successful entertainment brand. ...READ MORE
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Handling a Social Media Crisis

This past week I had the opportunity to attend SouthWiRED, a digital conference held at Atlantic Station. Of all the sessions, Handling a Social Media Crisis really piqued my interest, sharing principles not only useful for social media, but any area of business dealing with a crisis. My summation of the discussion is that three basic levels can define every office misstep. ...READ MORE