Category: Opinion


It’s Personal: Creative Marketing that Matters

Marketing today is all about creating personal experiences that connects with the hearts, minds and desires of consumers. Yet even as technology makes it easier than ever to connect individually with consumers, many consumers are switching off and opting out. ...READ MORE

The mansplaining of female achievement: Let’s stop hailing ‘the guy who got her there’

In a 2012 piece for The Atlantic titled "A Cultural History of Mansplaining," writer Lily Rotham defines "mansplaining" as "explaining without regard to the fact that the explainee knowns more than than the explainer, often done by a man to a woman." ...READ MORE

Instagram Stories vs. Snapchat Stories

When Instagram unveiled Instagram Stories earlier this month, the interwebs flooded with debates about the close similarities the new feature bears with Snapchat's own Stories feature. Headlines like Huffington Post's "Is Instagram Stories the Nail in Snapchat's Coffin?" and The New York Times' "Instagram Take a Page from Snapchat, and Takes Aim at It, Too" define much of the chatter generated by Instagram's new release and today, Florence Lujani, J. Walter Thompson London's Social Team Lead & Head of Influencer Relations, joins in with her own take on this social media boxing match. ...READ MORE
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J. Walter Thompson London’s Rachel Pashley on What it Means to “Be as Good as a Woman”

Rachel Pashley, Group Planning Head at J. Walter Thompson London, examines the current state of female leadership in her latest op-ed for Sharp Heels. Pashley is the original creator of J. Walter Thompson Company's Female Tribes Initiative -- a living global study into thousands of women that looks at their attitudes to everything from religion, race, sex and marriage to careers, ambition and money. ...READ MORE

An Intern’s Perspective On Microsoft’s Hololens & “Mixed Reality”

MediaMonks, a creative digital production company, invited a group of J. Walter Thompson New York interns into its office to test the product. Riley Martin, Corporate Communications Intern, shares his experience with the "mixed reality" device. ...READ MORE
The view from the stage at Lanxess Arena, Cologne during ESL One, the world’s biggest Counter-Strike tournament (photo by Helena Kristiansson/Kespa).

The Shakeup of Sports, Broadcasting & Branding

The emergence of social networks as sports broadcasters, combined with the ever growing popularity of eSports, holds huge potential, and risk, for brands and fans. ...READ MORE
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2015 Europe HLR Scholarship Recipient Lilli Ridder On Being Ready For the ‘Real World’

Each year, the Helen Lansdowne Resor (HLR) Scholarship is awarded to five female creative students from all over the world. The scholarship is named after J. Walter Thompson’s first female copywriter Helen Lansdowne Resor, who paved the way for female copywriters in the advertising industry. Not only does each recipient receive up to $10,000, they also receive a paid summer internship at a J. Walter Thompson office in her respective region, a J. Walter Thompson employee mentor, and “first look” placement consideration for future job employment.  One year after receiving the HLR Scholarship, our 2015 Europe recipient Lilli Ridder reflects on what the scholarship has meant to her. ...READ MORE