Category: Opinion

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Top takeaways from SXSW 2015 by JWTIntelligence

SXSW Interactive was bigger than ever this year, with more than 33,000 attendees and hundreds of panels, workshops and brunches. The best and truly futuristic content can be hard to find amid the conference’s bloated schedule, but JWTIntelligence selected the most compelling insights for its latest report, a roundup of the key themes and takeaways from SXSW Interactive 2015. ...READ MORE
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J. Walter Thompson @ SXSWi: How playing video games is good for your brain

On my final day at SXSW, I attended the session "How video games are disrupting medicine and education," an enlightening look at the benefits of gaming hosted by two leading neurology professors. ...READ MORE
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ADFEST 2015: Impressions

The last award has been handed out, the last grain of Pattaya beach sand dusted off. But before our creative heads got a chance to lay their heads down and catch up on sleep, we asked them to tell us what caught their eye at ADFEST 2015 (March 19-21) and what they learned. ...READ MORE
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ADFEST 2015: So bad, it’s good

What does it mean to be “bad”? Breaking the rules? Shocking your audience? Or gathering a critical mass of men wearing tight pants at a convention hall in Pattaya?

1,110 delegates flew in from 53 cities around the world to try to answer that question in Pattaya, Thailand from March 19-21 in one of Asian advertising’s biggest annual events. The theme for ADFEST 2015: Be Bad. ...READ MORE
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J. Walter Thompson @ SXSWi: Biotech, nanotech and 3D printing body parts

I've always been interested in futuristic technology and its potential to enrich and extend our lives so I was excited to attend talks and panel discussions about nanotech, bioengineering and 3D bioprinting, especially after seeing Martine Rothblatt's keynote on Sunday on the topic of "AI, Immortality and the Future of Selves." ...READ MORE
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J. Walter Thompson @ SXSWi: Power and Fame online – community, culture & internet celebrities

Over the course of the SXSW Interactive conference there are a number of sessions looking at YouTubers, influencers and social media celebrities. On day two I attended a session called "Changing faces of Fame: Social Media Celebrities" and the session I decided to attend Sunday was titled "YouTube grows up: Community and Culture." ...READ MORE
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J. Walter Thompson @ SXSWi: Artificial Intelligence (AI) & Mind Clones

Today in Austin, Martine Rothblatt, author, medical ethicist, SiriusXM founder, CEO of United Therapeutics Corporation and the highest paid female executive in the United States, sat down with New York Magazine journalist Lisa Miller for a SXSW session on artificial intelligence, human consciousness, robotics and how technology can enhance human life. ...READ MORE
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J. Walter Thompson @ SXSWi: A wallet on your wrist – wearable tech and finance

A 2014 report by Juniper Research estimated that by 2019, global retail revenue from smart wearable devices would $53.2 billion, approximately 11x the $4.5 billion expected for 2014. by 2019, compared to the $4.5 billion expected this year.

Among other things, the report asserted "that the recent entry of key industry players within the wearables sector has helped fuel an explosion of new devices in this increasingly crowded market. However, it argues that vendors still need to get over the ‘technology first’ attitude and think in terms of consumer benefits for an increased product adoption." ...READ MORE
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J. Walter Thompson @ SXSWi: Neuroplasticity and tech – attention divided

Friday morning, HeyHuman Innovation Director and Innovator, Dan Machen and Felix Morgan, had SXSW buzzing with their session, "Neuroplasticity and Tech: Why Brands Have to Change."

As the title implies, the presenters discussed neuroplasticity, a term that describes how experiences reorganize neural pathways in the brain and centered the discussion around one key question. "What is looking at our inbox and phone 100s of times a day doing to our heads and, most importantly, what does this 'hyperstimulation' mean for attention spans, cognition and brand recall?" ...READ MORE