This week Cannes is hosting its 60th annual advertising extravaganza, and we’ll be posting on some of the highlights. In a morning session today at the Cannes Lions International Festival of Creativity, Yahoo! VP Erin McPherson talked about the shift to video consumption online and on mobile. “Video is critical to Yahoo!’s vision,” said McPherson, head of video at the Web company. “We are committed to sourcing, developing, producing and broadcasting video content.” One Web series Yahoo! is bringing to life this fall is Ghost Ghirls, a comic endeavor backed by actor, producer and musician Jack Black.
In its most recent trend report, JWTIntelligence, examines “The State of Men.” The study dives into today's new reality for men with this installment of the monthly trend report. It focuses on how masculinity is being redefined today, the changing role of men in the home, and how men are dealing with the new gender order.
JWT Intelligence Trend Strategist, Will Palley reports from the "Contagious" magazine Now/Next/Why conference in New York City and discusses the next big thing: alternative currency.
At Contagious magazine’s Now/Next/Why daylong conference in New York yesterday, the emergence of alternative currencies was a hot topic. The dramatic rise and fall of Bitcoin has highlighted the fact that consumer confidence is shifting away from traditional institutions like governments and central banks in favor of smaller, more independent alternatives. According to a recent study by Contagious, 21% of Americans and 15% of Britons would be comfortable with abandoning traditional sovereign currencies for currencies not tied to a major banking institution. (more...)
JWT Intelligence's April trend report, "Travel: Changing Course" examines macro trends such as Peer Power, Predictive Personalization and Hyper-Personalization, as well as their influence on the travel category. For example, an expanding peer-to-peer marketplace increasingly upends the hospitality, tourism and transportation industries. The report spotlights 20+ services focused on P2P lodging, experiences and transportation---companies who are both expanding the market for travel and also putting the squeeze on traditional service providers. (more...)
Jessica Vaughn, Senior Trend Strategist at JWT Intelligence, talks about one of the driving themes during SXSW Interactive 2013: Big Data.
Big Data was one of the driving themes last week in Austin, during the interactive portion of the annual SXSW festival, as marketers, analysts and academics tried to make sense of the sheer amount of data generated each day. And as new data streams join the fray—like Google’s prototype talking shoe, intended to keep the wearer moving—expect things to get weird before we manage to fully make sense of the data revolution. (more...)
As part of the SXSWi festival in Austin, our own Ann Mack, director of trendspotting, spoke today on the panel “Embracing Analog: Why Physical Is Hot,” which examined the increasing embrace of analog, what’s driving it, the ways in which it’s manifesting in culture and what it means for marketers. She was joined by Frank Rose, author of The Art of Immersion and correspondent for Wired, and marketing authority Paul Woolmington, co-founder of Naked Communications Americas. (more...)
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at why Brazil is “the social media capital of the universe,” Millennials disproportionally suffer high levels of stress and anxiety, and luxury closets are on the rise. Read about these trends and more on JWT Intelligence.
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the rise of peer-to-peer economy, the growing popularity of graphene ("the world's strongest material"), and the top 20 emerging markets according to Bloomberg Busienssweek. Read about these trends and more on JWT Intelligence.
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the latest on Davos, the rise of superbugs, and Google's driverless car. Read about these trends and more on JWT Intelligence.
Reflecting on the 57th presidential inauguration, the latest report from JWT Intelligence explores how the principles of the American Dream echo across borders. Once considered a national ideal, the American Dream is no longer exclusive to the United States. In a JWT Intelligence survey taken last October, 5,625 people in 25 countries were asked to express key components of their nation’s Dream--90% of them revealed factors that align with those of the American Dream. (more...)