Category: JWTIntelligence

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JWTIntelligence introduces ‘The Future 100,’ a look at global trends in 2015

JWTIntelligence's latest report, The Future 100, launched today, features original analysis and insights on 100 key trends and cultural shifts to watch in the year ahead. An evolution of the of JWTIntelligence’s flagship 100 Things to Watch, The Future 100 features a new look and format, connecting the dots between the “what” and the “why,” by including a “Why it’s interesting” analysis with each item. Categories covered in the report are: Culture, Beauty, Brands, Food and Drink, Innovation, Lifestyle, Luxury, Retail, Sustainability and Technology. ...READ MORE

The latest predictive tech: speakers that can read minds

In an article published earlier this year, VentureBeat warned that predictive technology was getting smarter, more pervasive and more controversial.

What is predictive tech? Predictive tech is a tool increasingly used for marketing purposes that recognize and analyze patters in data so that past user behavior can be used to indicate or forecast likely future behavior. ...READ MORE
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JWT’s AnxietyIndex explores consumer anxiety around ebola

Ebola. The name itself provokes various emotions for all of us — fear, frustration, anger and, perhaps most of all, anxiety. For the last month, JWT’s AnxietyIndex has been exploring consumers' sentiments around Ebola in an effort to help brands navigate consumer behavior in these times of heightened anxiety. The team has tracked levels and intensity of consumer anxiety as well as the drivers of that anxiety, both from a macro and micro perspective. ...READ MORE
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At Web Summit 2014, exploring what’s next in tech

Today, technology is changing the world more rapidly than at any other point in human history. The annual Web Summit, dubbed Europe's most global tech event, calls together execs from new startups to big-name Fortune 500 companies offering these business leaders the opportunity to understand what the latest changes in technology mean for their businesses and communities. Lucie Greene, Worldwide Director of JWTIntelligence, headed to Dublin attend what some have called the "the best technology conference on the planet." Continuing reading for Greene's takeaways from the three-day conference. ...READ MORE
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JWT’s ‘The Future of Payments & Currency’ Trend report explores new ways to pay and rise of alternative currencies

The report details the array of new ways to pay merchants and peers, and examines how the concept of currency is evolving as bitcoin and other new forms of value exchange gain steam. It also includes results of a quantitative survey of consumer attitudes conducted in the U.S. and U.K. ...READ MORE
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Meet the People: Lucie Greene, new worldwide director, JWTIntelligence

Trends forecasting, consumer insight and strategic thinking have never been more important for brands. The world is changing at a rapid rate, at different speeds by age group, ethnicity and geographical location. It’s become crucial to understand this change, the drivers, the nuances and how it will play out. Just consider the rapid adoption of new consumer technologies globally, for example. Or the shifting notion of aspiration in the juggernaut Chinese market, where social media is accelerating the metabolism of trends quicker than brands can keep up. ...READ MORE

JWT’s ‘Meet the New Family’ Trend Report Examines How and Why Families Are Evolving

As the notion of family rapidly evolves, “Meet the New Family” explores how and why household makeup, interpersonal ties and family structures are changing. Marriage is no longer a given in many parts of the world, nor are children; at the same time, gay couples are embracing these milestones as attitudes and laws change. Meanwhile, as people live longer, more are forming new families in later decades, and households are expanding to include multiple generations. On the other end of the spectrum, more people are living in households of one, forming families out of friends or even treating pets as family. ...READ MORE
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Trends Roundup: Vamping, neglected Gen X and meme culture

Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. - See more at: http://www.jwt.com/blog/consumer_insights/trends-roundup-mexicos-middle-class-logo-culture-and-tvs-immature-elders/#sthash.SJgQ3fC3.dpuf
Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. - See more at: http://www.jwt.com/blog/consumer_insights/trends-roundup-mexicos-middle-class-logo-culture-and-tvs-immature-elders/#sthash.SJgQ3fC3.dpuf
Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. This roundup covers the past two weeks. ...READ MORE
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Find Out Where You’re Really From with JWT’s Personality Atlas

We are proud to introduce Personality Atlas, a unique and pioneering research study that aims to restructure the world map by personality profiles and examine the stereotypes and perceptions of markets across the globe. Led by JWTIntelligence and JWT SONAR, the study includes findings from 6,075 surveyed adults (18+) across 27 markets around the globe. ...READ MORE