Category: J. Walter Thompson Intelligence


Meet Brazil’s Generation Z in Latest Innovation Group Report

On Wednesday, the Innovation Group, the futurism unit of J. Walter Thompson Intelligence, released its latest report, Generation Z – Brazil, offering an in-depth look at a generation of Brazilians whose lives have been marked by the country's spectacular economic rise in recent years, as well as its persisting social inequality. ...READ MORE
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Thalia Mavros, Founder and Chief Executive at The Front – J. Walter Thompson Intelligence

Usually when you hear ‘by women,’ the next thing you hear is ‘for women,’ and that frustrates me. ...READ MORE
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“Food and Drink: Trends and Futures”: The Latest Report from J. Walter Thompson Intelligence

Today, J. Walter Thompson Intelligence's Innovation Group introduced "Food and Drinks: Trends and Futures," a new report that offers a snapshot of today's innovations and what they reveal about the food and drink consumers of the future. ...READ MORE
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The Innovation Group Releases Cannes 2015 report

This year marked the 62nd Cannes Lions International Festival of Creativity. In many ways the event has started to sprawl into SXSW Interactive territory in terms of big name celebrities, bulging fragmented schedules, and uber-networking. ...READ MORE
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Meet Generation Z in J. Walter Thompson Company’s latest trend report

The Innovation Group, the newly launched innovation and futurism unit of J. Walter Thompson Intelligence, today unveiled a new report on Generation Z (those born in the mid-1990s and early 2000s). The report, which features original quantitative studies and consumer data, examines this emerging generation’s key behaviors and attitudes, as well as the brands and influencers engaging them. ...READ MORE

J. Walter Thompson Company introduces new specialized practice, J. Walter Thompson Intelligence

Late last week, J. Walter Thompson Company announced the launch of J. Walter Thompson Intelligence, a new specialized practice offering a unique blend of research, innovation and data analytics across J. Walter Thompson's global network.

Guy Murphy, Worldwide Planning Director at J. Walter Thompson Company, will oversee the new group. ...READ MORE

Top takeaways from SXSW 2015 by JWTIntelligence

SXSW Interactive was bigger than ever this year, with more than 33,000 attendees and hundreds of panels, workshops and brunches. The best and truly futuristic content can be hard to find amid the conference’s bloated schedule, but JWTIntelligence selected the most compelling insights for its latest report, a roundup of the key themes and takeaways from SXSW Interactive 2015. ...READ MORE

Behold the Future: A look inside JWTIntelligence’s “The Future 100″ report

At the juncture of global trends, news and curiosity stands Lucie Greene. As the new Worldwide Director of JWTIntelligence, the colleague-acclaimed “trend empress” wowed an audience of J. Walter Thompson personnel, clients and a wide array of Atlanta marketing professionals with a selection of trends she’s forecast for 2015 and beyond. ...READ MORE
Sr. Editor at Large at Fortune PATTY SELLERS PORTRAIT

Q&A: Pattie Sellers, executive director, Fortune Most Powerful Women Summit

Last year, J. Walter Thompson launched the Helen Lansdowne Resor Scholarship, an initiative dedicated to supporting aspiring female creatives. Sparking discussions at Cannes, Advertising Week and at the 3% Conference, the scholarship has renewed discussions about the lack of female creative leadership in the advertising industry and empowering women.

Recently, Lucie Greene, Worldwide Director of JWTIntelligence, added to this existing conversation in a sitdown with Patti Sellers as they discussed women, men and power. ...READ MORE