Category: dotJWT

Facebook Stops Sponsored Stories—So Good Ads Can Be Liked As Good Ads After All?

Yesterday Facebook announced that it was simplifying its ad units choices and dropping Sponsored Stories. Simplifying ad choices makes great sense. We've all been spending the last few years educating our clients on the importance of Facebook and the subtleties of social marketing, and having 27 ad formats hasn't helped. Focusing on lightweight publishing and broadening the use of the page post to handle offers and questions works. ...READ MORE

ECPAT and “Emma”—Shedding light on child prostitution

There is no topic as difficult or heartbreaking as child prostitution. ECPAT USA, a human rights group, partnered with a dotJWT team from JWT New York and Digitaria to take on this urgent problem in a heartfelt campaign by New York creatives Keshni Sharma, Vahbiz Engineer, Harsh Kapadia, Alexis Reid and Moyeenul Alam. Led by creative director Giovanni Maletti and executive creative director Andy Clarke, they collaborated with Digitaria to create "Emma", a Russian nesting doll who represents the exploited children at the heart of this cause. ...READ MORE

dotJWT team makes Flipmote at Yahoo! WPP Hackathon

  On May 3 & 4, WPP and Yahoo! came together to host the first WPP Hackday at Ogilvy's trendy digs in New York City. The challenge? Build a new product or service using Yahoo! + other open-source technologies. JWT has over 2,000 digital experts in its realms so we flew in a dedicated team of four of our smartest, from all corners of the network. A big cheers to Matt Payne, Head of Technology at JWT London; Peter Bailey, Systems Architect at JWT Dallas; Nick Davison, Director of Web Development at Digitaria and Mike Nelson, Lead User Interface Developer at Heath Wallace in London for coming together to make Flipmote in just over 24hrs. Hold on to your inner geek, because here comes the code-talk... ...READ MORE

Buy it with your brain: a twist on advergaming

Consumers in Germany are getting the chance to put their smarts to the test in an advergame created for Berocca by a dotJWT team made up of JWT'ers from our offices in Amsterdam and Germany. "Zahl' mit Grips" ("Play with your brain") is a trivia game that rewards smart players with discounts on Berocca’s brain-boosting product. What is Berocca, you say? Berocca is a multivitamin and mineral supplement packed with B-vitamins and nutrients designed to sharpen your body and mind. ...READ MORE

Using Technology for Better Marketing: XM/Adobe Partnership

XM's latest partnership with Adobe is a display of our unwavering commitment to technology. Technology is crucial in enabling brand execution and engagement. By partnering with Adobe and leveraging on their unified digital marketing platform, we are able to developed personalized, cross-channel interaction platforms that deliver insight, results and continuous optimization. And just last week, Adobe featured XM’s YourSingapore website on their Solutions Showcase. Their case study offers a detailed look at the successful results from the Singapore Tourism Board work which uses Adobe technology. ...READ MORE

Meet the People: Jim McArthur

What excites Jim McArthur about the next generation of technology is the upcoming hardware. “Aside from the obvious things, like the next generation of gaming consoles from Microsoft and Sony, there’s an entirely new generation of hardware that tablets and mobile phones only scratch the surface of,” Jim says. As SVP of global business development and managing creative director at Digitaria, he believes this new technology will drastically change how we communicate over the next five years. Learn more about Jim as he leads dotJWT in San Diego. ...READ MORE