Category: Consumer Insights

JWT’s 27-country AnxietyIndex study examines global consumer anxiety

Anxiety frequently informs brand and product choices, meaning brands must understand those anxieties and address them proactively—not by exploiting fear, but by finding better ways to connect with consumers looking for trust, credibility, reassurance and answers. So what’s keeping the world up at night? JWT’s newly released AnxietyIndex finds out. ...READ MORE

JWTIntelligence focuses on the future of retail

The retail world is poised for change and JWTIntelligence explores this vital business sector in “Retail Rebooted.” Covering innovative business models, shifting consumer behaviors and recent tech developments, JWT’s latest trend report provides insight into the retail world by discussing 20-plus Things to Watch in Retail and spotlighting three specific trends. ...READ MORE

JWT MENA report examines new benchmarks for “Generation ‘Why Not?’”

Millennials plan and make decisions much faster than older generations, but in the uncertain times the Middle East and North Africa is facing, what exactly are their dreams and desires when it comes to forging their future? JWT MENA’s Brand Intelligence team asked 180 Arabs aged 18 to 35 in six key markets a range of insightful “Would you rather…” questions to find out. ...READ MORE

What’s keeping the world up at night? Anxiety around the globe in 2 minutes

For the latest installment of JWT’s AnxietyIndex, we compared levels of anxiety across 27 markets, as well as the drivers of that anxiety. Using SONAR™, JWT’s proprietary online research tool, we surveyed people in Western Europe (Finland, France, Germany, Italy, Spain, the U.K.), Eastern Europe (the Czech Republic and Russia), the Middle East and Africa (Egypt, Pakistan, Saudi Arabia, South Africa), North Asia (China, Hong Kong, Japan, South Korea), South Asia (Australia, India, Indonesia, Singapore, Thailand), North America (Canada and the U.S.) and South America (Brazil, Argentina, Colombia, Mexico). ...READ MORE

The rise of “slow communication” in a digital age

It may feel like physical mail is a thing of the past, but according to the latest trends report by JWTIntelligence, this form of communication--and the postal service--is here to stay. The world still needs packages delivered and, furthermore, people are developing a greater appreciation for “slow communication.” As outlined in the newly released “The Future of Correspondence” trends report, slower, more traditional communications, and the fusion of digital and physical exchanges are on the rise. ...READ MORE