Category: Consumer Insights

JWT MENA report examines new benchmarks for “Generation ‘Why Not?’”

Millennials plan and make decisions much faster than older generations, but in the uncertain times the Middle East and North Africa is facing, what exactly are their dreams and desires when it comes to forging their future? JWT MENA’s Brand Intelligence team asked 180 Arabs aged 18 to 35 in six key markets a range of insightful “Would you rather…” questions to find out. ...READ MORE

What’s keeping the world up at night? Anxiety around the globe in 2 minutes

For the latest installment of JWT’s AnxietyIndex, we compared levels of anxiety across 27 markets, as well as the drivers of that anxiety. Using SONAR™, JWT’s proprietary online research tool, we surveyed people in Western Europe (Finland, France, Germany, Italy, Spain, the U.K.), Eastern Europe (the Czech Republic and Russia), the Middle East and Africa (Egypt, Pakistan, Saudi Arabia, South Africa), North Asia (China, Hong Kong, Japan, South Korea), South Asia (Australia, India, Indonesia, Singapore, Thailand), North America (Canada and the U.S.) and South America (Brazil, Argentina, Colombia, Mexico). ...READ MORE

The rise of “slow communication” in a digital age

It may feel like physical mail is a thing of the past, but according to the latest trends report by JWTIntelligence, this form of communication--and the postal service--is here to stay. The world still needs packages delivered and, furthermore, people are developing a greater appreciation for “slow communication.” As outlined in the newly released “The Future of Correspondence” trends report, slower, more traditional communications, and the fusion of digital and physical exchanges are on the rise. ...READ MORE

JWT MENA’s ‘New-Age Ramadan’ examines how cultural shifts are changing the Muslim religious season


JWT MENA is spotlighting today’s “New-Age Ramadan,” the direct result of progressive mindsets in the Middle East/North Africa region, in a new report. Enculturation has seen Ramadan gradually moving from being religious/traditional to more of a cultural festival, with the emergence of a typical commercial “Ramadan shopper." ...READ MORE

Trends Roundup: The primacy of images, privacy ‘jumps the shark’ and the ‘Age of Techno Anxiety’

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week looks at the primacy of images, privacy ‘jumps the shark’ and the ‘Age of Techno Anxiety.’ Read about these trends and more on JWT Intelligence.  

The many faces of American Millennials

American Millennials came under the microscope last week at a daylong event in New York hosted by youth market research firm Ypulse. While generalizations characterize much of the conversation around Millennials, this cohort is more nuanced than people think, Ypulse argued. ...READ MORE