Category: Consumer Insights

JWTIntelligence presents The Brazil Opportunity: A Guide for Marketers

As sports fans get ready to flock to Brazil for the 2014 World Cup and 2016 Olympics, brands must prepare to do the same. “In the decade-plus since the BRIC moniker was coined, the expectation that Brazil would emerge as a robust new market for brands has been borne out,” says Ann Mack, director of trendspotting at JWT. “Yet many international brands are absent or only starting to eye the terrain.” In light of this, JWT has released a comprehensive guide for marketers looking to enter or expand their footprint in Brazil, the world’s fifth most populous country. ...READ MORE

Trends Roundup: Twitter’s big moment, food gods and ‘Instagram envy’

Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. ...READ MORE

Trends Roundup: Kids + tech, digital menus and ‘burqa swag’

Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead.  ...READ MORE

Trends Roundup: Manly packaging, privacy-seeking Millennials, and ‘man buns’

Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. ...READ MORE

Trends Roundup: Hunkvertising, Facebook moms, and second-screening

Looking at trends around the world is an informative step in understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. ...READ MORE

JWTIntelligence explores BRIC Millennials in their latest report

The term “millennials” can often feel broad – after all, how the generation looks and acts varies from country to country. In their latest report, JWTIntelligence narrows the field and hones in on 18- to 35-year-olds from four key markets: Brazil, Russia, India, and China. In “Meet the BRIC Millennials,” JWTIntelligence explores how Millennials perceive a variety of social issues and topics, from the effectiveness of their governments to thoughts on homosexuality. ...READ MORE