Category: Consumer Insights

Trends Roundup: Manly packaging, privacy-seeking Millennials, and ‘man buns’

Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. ...READ MORE

Trends Roundup: Hunkvertising, Facebook moms, and second-screening

Looking at trends around the world is an informative step in understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. ...READ MORE

JWTIntelligence explores BRIC Millennials in their latest report

The term “millennials” can often feel broad – after all, how the generation looks and acts varies from country to country. In their latest report, JWTIntelligence narrows the field and hones in on 18- to 35-year-olds from four key markets: Brazil, Russia, India, and China. In “Meet the BRIC Millennials,” JWTIntelligence explores how Millennials perceive a variety of social issues and topics, from the effectiveness of their governments to thoughts on homosexuality. ...READ MORE

JWT’s 27-country AnxietyIndex study examines global consumer anxiety

Anxiety frequently informs brand and product choices, meaning brands must understand those anxieties and address them proactively—not by exploiting fear, but by finding better ways to connect with consumers looking for trust, credibility, reassurance and answers. So what’s keeping the world up at night? JWT’s newly released AnxietyIndex finds out. ...READ MORE