Category: Consumer Insights

Trends Roundup: ‘The Me Me Me Generation,’ bitcoin startups and YouTube’s evolution

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at ‘The Me Me Me Generation,’ bitcoin startups and YouTube’s evolution. Read about these trends and more on JWT Intelligence.

A generation of Digital Makers as coding comes to the fore

JWT Intelligence Trend Strategist, Will Palley reports from the “Contagious” magazine Now/Next/Why conference in New York City and discusses the shift from digital consumption to digital production. 

While the Maker movement is focused on old-fashioned, hands-on tinkering, we’re seeing the parallel rise of Digital Makers: a generation of coders who will start using their tech knowhow to build their own solutions and tools rather than waiting for someone else to do it for them. A presentation on the “Coding Generation” at Contagious magazine’s Now/Next/Why event in New York last week spotlighted the growing role coding is playing in culture, as an important technical skill and in the popular imagination. ...READ MORE

Alternative currencies a hot topic at Contagious conference



JWT Intelligence Trend Strategist, Will Palley reports from the "Contagious" magazine Now/Next/Why conference in New York City and discusses the next big thing: alternative currency. 

At Contagious magazine’s Now/Next/Why daylong conference in New York yesterday, the emergence of alternative currencies was a hot topic. The dramatic rise and fall of Bitcoin has highlighted the fact that consumer confidence is shifting away from traditional institutions like governments and central banks in favor of smaller, more independent alternatives. According to a recent study by Contagious, 21% of Americans and 15% of Britons would be comfortable with abandoning traditional sovereign currencies for currencies not tied to a major banking institution. ...READ MORE

April trend report “Travel: Changing Course” examines macro trend impact on travel category



JWT Intelligence's April trend report, "Travel: Changing Course" examines macro trends such as Peer Power, Predictive Personalization and Hyper-Personalization, as well as their influence on the travel category. For example, an expanding peer-to-peer marketplace increasingly upends the hospitality, tourism and transportation industries. The report spotlights 20+ services focused on P2P lodging, experiences and transportation---companies who are both expanding the market for travel and also putting the squeeze on traditional service providers.  ...READ MORE