Category: Consumer Insights

Asian men are passionate about parenting

Asian men are focusing more on relationships, are concerned about work-life balance and want to have a greater role in the fabric of the family, according to a survey recently conducted by JWT Asia Pacific. The “2013 State of Asian Men Study,” conducted in Singapore, China and Malaysia, explores the changing roles of men and provides marketers keen insight into shifts in male roles and attitudes. ...READ MORE

Trends Roundup: Hyperdata, the sharing economy and teen cigar smokers

Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. ...READ MORE

JWTIntelligence presents The Brazil Opportunity: A Guide for Marketers

As sports fans get ready to flock to Brazil for the 2014 World Cup and 2016 Olympics, brands must prepare to do the same. “In the decade-plus since the BRIC moniker was coined, the expectation that Brazil would emerge as a robust new market for brands has been borne out,” says Ann Mack, director of trendspotting at JWT. “Yet many international brands are absent or only starting to eye the terrain.” In light of this, JWT has released a comprehensive guide for marketers looking to enter or expand their footprint in Brazil, the world’s fifth most populous country. ...READ MORE

Trends Roundup: Twitter’s big moment, food gods and ‘Instagram envy’

Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. ...READ MORE

Trends Roundup: Kids + tech, digital menus and ‘burqa swag’

Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead.  ...READ MORE

Trends Roundup: Manly packaging, privacy-seeking Millennials, and ‘man buns’

Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. ...READ MORE

Trends Roundup: Hunkvertising, Facebook moms, and second-screening

Looking at trends around the world is an informative step in understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. ...READ MORE