Category: Consumer Insights

From mind-reading headbands to one-night stands, JWT’s Trends Salon explores this year’s trend forecast

To bring JWTIntelligence's annual 10 Trends report to life, last week they held their first Trends Salon at JWT New York. The event brought together an array of the experts and influencers who provided vital input to the report. ...READ MORE

2014 – The Year Consumers Take Control

Economic uncertainy, social tension and the hyper-connected progressive Arab are driving many of the trends forecast for the near future. According to the second annual trend report from JWT MENA, progressive consumers are taking on the responsibility of shaping their own futures with crowd power and technology, and enabling self-sustainable lifestyles. ...READ MORE

10 Trends that will shape our world in 2014 and beyond

The year may be winding down, but December is an exciting time to look ahead. In their ninth annual forecast, JWTIntelligence shares ten key trends that will drive consumer mind-set and behavior for 2014 and beyond. According to JWT Director of Trendspotting Ann Mack, these trends look at how consumers are both welcoming and resisting technology's growing omnipresence. ...READ MORE

ASEAN Consumers and the AEC – New survey from JWT Asia Pacific

JWT Asia Pacific has released an in-depth survey addressing the upcoming creation of the ASEAN Economic Community (AEC). The AEC will create a new free trade zone in the region, which will offer unprecedented access and competition in these regional markets to Southeast Asian companies. The survey highlights ways that companies across the region can prioritize and invest in branding to continue to be successful in an increasingly competitive market. ...READ MORE

Trends Roundup: Mexico’s middle class, logo culture and TV’s immature elders

Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. ...READ MORE

Asian men are passionate about parenting

Asian men are focusing more on relationships, are concerned about work-life balance and want to have a greater role in the fabric of the family, according to a survey recently conducted by JWT Asia Pacific. The “2013 State of Asian Men Study,” conducted in Singapore, China and Malaysia, explores the changing roles of men and provides marketers keen insight into shifts in male roles and attitudes. ...READ MORE

Trends Roundup: Hyperdata, the sharing economy and teen cigar smokers

Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. ...READ MORE

JWTIntelligence presents The Brazil Opportunity: A Guide for Marketers

As sports fans get ready to flock to Brazil for the 2014 World Cup and 2016 Olympics, brands must prepare to do the same. “In the decade-plus since the BRIC moniker was coined, the expectation that Brazil would emerge as a robust new market for brands has been borne out,” says Ann Mack, director of trendspotting at JWT. “Yet many international brands are absent or only starting to eye the terrain.” In light of this, JWT has released a comprehensive guide for marketers looking to enter or expand their footprint in Brazil, the world’s fifth most populous country. ...READ MORE

Trends Roundup: Twitter’s big moment, food gods and ‘Instagram envy’

Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. ...READ MORE