
As part of
JWT Intelligence's research for the August trend report, “Remaking ‘Made in China’,” Trend Strategist, Jessica Vaughn, spoke to Tom Doctoroff, the North Asia Area Director for JWT and Greater China CEO. Doctoroff, who is the author of two books on Chinese consumers—the recently published
What Chinese Want: Culture, Communism and the Modern Chinese Consumer and
Billions: Selling to the New Chinese Consumer, shared his insights on the Chinese consumer, how brands can bridge the gap between Chinese culture and fears of consumerism, brand strategies in the global market and more. Read the full Q&A on
JWT Intelligence.