Category: Consumer Insights

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Behold the Future: A look inside JWTIntelligence’s “The Future 100″ report

At the juncture of global trends, news and curiosity stands Lucie Greene. As the new Worldwide Director of JWTIntelligence, the colleague-acclaimed “trend empress” wowed an audience of J. Walter Thompson personnel, clients and a wide array of Atlanta marketing professionals with a selection of trends she’s forecast for 2015 and beyond. ...READ MORE
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J. Walter Thompson New York introduces Culture Muscle

Merriam-Webster crowned “culture” the 2014 Word of the Year. It’s never been more relevant. Whether it's describing the beliefs, customs, and arts of a society or group, brands that have leaned into cultural shifts have been able to become the most valuable and financially successful businesses in the world. ...READ MORE
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Looking back at future trends: JWTIntelligence’s new “10 Years of 10 Trends” report

This week, J. Walter Thompson celebrated a decade of annual trends forecasting by releasing “10 Years of 10 Trends.” The report explores 10 of the most compelling macro trends identified since JWTIntelligence began its annual forecasts — trends shaping societal behaviors and attitudes, and defining the business landscape today. It maps how these trends have evolved to now, and casts an eye forward to where they are headed next. ...READ MORE
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JWT London explores the Elastic Generation, consumers in their 50’s and 60’s

Whether it is starting a business, traveling the world or looking for love, consumers in their 50s and 60s have consistently demonstrated their trailblazing behavior and youthful attitudes unlike any generation before them. Recently dubbed the Elastic Generation by JWT London, they have shattered stereotypes of what it means to be 50+ today. The Elastic Generation has so diverged from preconceived notions of their age group, that they now form a completely new consumer group. ...READ MORE
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JWT’s AnxietyIndex explores consumer anxiety around ebola

Ebola. The name itself provokes various emotions for all of us — fear, frustration, anger and, perhaps most of all, anxiety. For the last month, JWT’s AnxietyIndex has been exploring consumers' sentiments around Ebola in an effort to help brands navigate consumer behavior in these times of heightened anxiety. The team has tracked levels and intensity of consumer anxiety as well as the drivers of that anxiety, both from a macro and micro perspective. ...READ MORE
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JWT’s ‘The Future of Payments & Currency’ Trend report explores new ways to pay and rise of alternative currencies

The report details the array of new ways to pay merchants and peers, and examines how the concept of currency is evolving as bitcoin and other new forms of value exchange gain steam. It also includes results of a quantitative survey of consumer attitudes conducted in the U.S. and U.K. ...READ MORE
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Children’s Motrin among brands helping moms to help each other

New research from Rutgers University says that a woman’s happiness is more important than her husband’s when it comes to keeping a marriage afloat. Meanwhile, more branded support systems have started to appear. Marketers are trying to help women help each other, specifically moms. ...READ MORE

JWT’s ‘Meet the New Family’ Trend Report Examines How and Why Families Are Evolving

As the notion of family rapidly evolves, “Meet the New Family” explores how and why household makeup, interpersonal ties and family structures are changing. Marriage is no longer a given in many parts of the world, nor are children; at the same time, gay couples are embracing these milestones as attitudes and laws change. Meanwhile, as people live longer, more are forming new families in later decades, and households are expanding to include multiple generations. On the other end of the spectrum, more people are living in households of one, forming families out of friends or even treating pets as family. ...READ MORE
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Trends Roundup: Vamping, neglected Gen X and meme culture

Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. - See more at: http://www.jwt.com/blog/consumer_insights/trends-roundup-mexicos-middle-class-logo-culture-and-tvs-immature-elders/#sthash.SJgQ3fC3.dpuf
Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. - See more at: http://www.jwt.com/blog/consumer_insights/trends-roundup-mexicos-middle-class-logo-culture-and-tvs-immature-elders/#sthash.SJgQ3fC3.dpuf
Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. This roundup covers the past two weeks. ...READ MORE