Category: Consumer Insights

We’re Not Giving in to Austerity: Meet the Resilients

As the UK's Chancellor of the Exchequer George Osborne (pictured) dusts off the red box in preparation for this week’s Budget announcement, there are already calls for more help for young people trying to get a start in life.

But the latest research from JWT’s Austerity Index reveals that the younger generation are taking matters into their own hands. ...READ MORE

Brands and the Modern Male

Challenging some long held gender stereotypes, the latest research ‘Masculinity & Modernity: Investigating the Men of Britain Today’ from JWT London reveals interesting insights about the modern male. For instance, being married or in a committed relationship is actually more important to men (85%) than it is to women (79%). And expressing emotion, long depicted as a sign of male weakness, is now not just something most men are comfortable with, it is actually a source of pride (62%). ...READ MORE

From mind-reading headbands to one-night stands, JWT’s Trends Salon explores this year’s trend forecast

To bring JWTIntelligence's annual 10 Trends report to life, last week they held their first Trends Salon at JWT New York. The event brought together an array of the experts and influencers who provided vital input to the report. ...READ MORE

2014 – The Year Consumers Take Control

Economic uncertainy, social tension and the hyper-connected progressive Arab are driving many of the trends forecast for the near future. According to the second annual trend report from JWT MENA, progressive consumers are taking on the responsibility of shaping their own futures with crowd power and technology, and enabling self-sustainable lifestyles. ...READ MORE

10 Trends that will shape our world in 2014 and beyond

The year may be winding down, but December is an exciting time to look ahead. In their ninth annual forecast, JWTIntelligence shares ten key trends that will drive consumer mind-set and behavior for 2014 and beyond. According to JWT Director of Trendspotting Ann Mack, these trends look at how consumers are both welcoming and resisting technology's growing omnipresence. ...READ MORE

ASEAN Consumers and the AEC – New survey from JWT Asia Pacific

JWT Asia Pacific has released an in-depth survey addressing the upcoming creation of the ASEAN Economic Community (AEC). The AEC will create a new free trade zone in the region, which will offer unprecedented access and competition in these regional markets to Southeast Asian companies. The survey highlights ways that companies across the region can prioritize and invest in branding to continue to be successful in an increasingly competitive market. ...READ MORE

Trends Roundup: Mexico’s middle class, logo culture and TV’s immature elders

Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. ...READ MORE

Asian men are passionate about parenting

Asian men are focusing more on relationships, are concerned about work-life balance and want to have a greater role in the fabric of the family, according to a survey recently conducted by JWT Asia Pacific. The “2013 State of Asian Men Study,” conducted in Singapore, China and Malaysia, explores the changing roles of men and provides marketers keen insight into shifts in male roles and attitudes. ...READ MORE

Trends Roundup: Hyperdata, the sharing economy and teen cigar smokers

Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. ...READ MORE