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    Trends Roundup: ‘The Me Me Me Generation,’ bitcoin startups and YouTube’s evolution

    May 10, 2013 • by
    Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at ‘The Me Me Me Generation,’ bitcoin startups and YouTube’s evolution. Read about these trends and more on JWT Intelligence.

    A generation of Digital Makers as coding comes to the fore

    May 6, 2013 • by
    JWT Intelligence Trend Strategist, Will Palley reports from the “Contagious” magazine Now/Next/Why conference in New York City and discusses the shift from digital consumption to digital production. 

    While the Maker movement is focused on old-fashioned, hands-on tinkering, we’re seeing the parallel rise of Digital Makers: a generation of coders who will start using their tech knowhow to build their own solutions and tools rather than waiting for someone else to do it for them. A presentation on the “Coding Generation” at Contagious magazine’s Now/Next/Why event in New York last week spotlighted the growing role coding is playing in culture, as an important technical skill and in the popular imagination. (more...)

    Trends Roundup: The end of online anonymity, marriage as status symbol and healthy furniture

    May 3, 2013 • by
    Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at the end of online anonymity, marriage as status symbol and healthy furniture. Read about these trends and more on JWT Intelligence.    

    Alternative currencies a hot topic at Contagious conference

    May 3, 2013 • by


    JWT Intelligence Trend Strategist, Will Palley reports from the "Contagious" magazine Now/Next/Why conference in New York City and discusses the next big thing: alternative currency. 

    At Contagious magazine’s Now/Next/Why daylong conference in New York yesterday, the emergence of alternative currencies was a hot topic. The dramatic rise and fall of Bitcoin has highlighted the fact that consumer confidence is shifting away from traditional institutions like governments and central banks in favor of smaller, more independent alternatives. According to a recent study by Contagious, 21% of Americans and 15% of Britons would be comfortable with abandoning traditional sovereign currencies for currencies not tied to a major banking institution. (more...)

    April trend report “Travel: Changing Course” examines macro trend impact on travel category

    April 30, 2013 • by


    JWT Intelligence's April trend report, "Travel: Changing Course" examines macro trends such as Peer Power, Predictive Personalization and Hyper-Personalization, as well as their influence on the travel category. For example, an expanding peer-to-peer marketplace increasingly upends the hospitality, tourism and transportation industries. The report spotlights 20+ services focused on P2P lodging, experiences and transportation---companies who are both expanding the market for travel and also putting the squeeze on traditional service providers.  (more...)

    JWT London’s Austerity Index discovers profound effects of economic adversity on British consumers

    April 17, 2013 • by
    A newly launched quarterly survey from JWT London, called The Austerity Index, has found that prolonged economic adversity in Britain is drastically altering consumer spending habits. These tough times are producing a nation of savvy budget tacticians who rely on cost-cutting strategies to make their money go further---92% of Britons use at least one coping mechanism to save money. Tracey Follows, Chief Strategy Officer and Executive Partner at JWT London, observes, "No group has escaped the bite of Austerity Britain." (more...)