Category: Consumer Insights

JWT’s ‘Meet the New Family’ Trend Report Examines How and Why Families Are Evolving

As the notion of family rapidly evolves, “Meet the New Family” explores how and why household makeup, interpersonal ties and family structures are changing. Marriage is no longer a given in many parts of the world, nor are children; at the same time, gay couples are embracing these milestones as attitudes and laws change. Meanwhile, as people live longer, more are forming new families in later decades, and households are expanding to include multiple generations. On the other end of the spectrum, more people are living in households of one, forming families out of friends or even treating pets as family. ...READ MORE
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Trends Roundup: Vamping, neglected Gen X and meme culture

Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. - See more at: http://www.jwt.com/blog/consumer_insights/trends-roundup-mexicos-middle-class-logo-culture-and-tvs-immature-elders/#sthash.SJgQ3fC3.dpuf
Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. - See more at: http://www.jwt.com/blog/consumer_insights/trends-roundup-mexicos-middle-class-logo-culture-and-tvs-immature-elders/#sthash.SJgQ3fC3.dpuf
Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. This roundup covers the past two weeks. ...READ MORE
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Find Out Where You’re Really From with JWT’s Personality Atlas

We are proud to introduce Personality Atlas, a unique and pioneering research study that aims to restructure the world map by personality profiles and examine the stereotypes and perceptions of markets across the globe. Led by JWTIntelligence and JWT SONAR, the study includes findings from 6,075 surveyed adults (18+) across 27 markets around the globe. ...READ MORE
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JWT’s 10 Mobile Trends for 2014 and Beyond

The world is in a constant state of change and evolution, and JWT helps you make sense of it all, in part, with our third annual mobile trends report. The report, “10 Mobile Trends for 2014 and Beyond,” showcases and examines 10 key themes in mobile connectivity from three of the year’s biggest events: Mobile World Congress, Consumer Electronics Show and SXSWi. ...READ MORE

JWT MENA’s Brand Intelligence Team Deciphers “Mipsterz,” Muslim Hipsters

In, “In the Name of Faith and Fun,” its latest deep dive into consumers trends, JWT MENA Brand Intelligence sheds light on Mipsterz, a growing cultural phenomenon of young, hip and edgy Muslims who are paving the way for a new era of Muslim integration, that opens up many brand opportunities for the socially savvy marketer. ...READ MORE

We’re Not Giving in to Austerity: Meet the Resilients

As the UK's Chancellor of the Exchequer George Osborne (pictured) dusts off the red box in preparation for this week’s Budget announcement, there are already calls for more help for young people trying to get a start in life. But the latest research from JWT’s Austerity Index reveals that the younger generation are taking matters into their own hands. ...READ MORE

Brands and the Modern Male

Challenging some long held gender stereotypes, the latest research ‘Masculinity & Modernity: Investigating the Men of Britain Today’ from JWT London reveals interesting insights about the modern male. For instance, being married or in a committed relationship is actually more important to men (85%) than it is to women (79%). And expressing emotion, long depicted as a sign of male weakness, is now not just something most men are comfortable with, it is actually a source of pride (62%). ...READ MORE