Category: Consumer Insights

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TNS and J. Walter Thompson Asia Pacific Reveal New Study “Participation – Beyond the Hype”

Brands have been falling over themselves trying to get consumers to participate in online and social media campaigns. But just because technology creates new avenues and opportunities for consumers to participate with brands online doesn’t mean people want to. ...READ MORE
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“Food and Drink: Trends and Futures”: The Latest Report from J. Walter Thompson Intelligence

Today, J. Walter Thompson Intelligence's Innovation Group introduced "Food and Drinks: Trends and Futures," a new report that offers a snapshot of today's innovations and what they reveal about the food and drink consumers of the future. ...READ MORE
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J. Walter Thompson Asia Pacific’s Report Examines Japanese Brand in Asia’s Emerging Markets

As aspiring Japanese multinationals enter Asia’s emerging markets, they need to compete with domestic legacy brands and with brand-savvy Western competitors. That may pose challenges to some Japanese companies, which typically emphasize product rather than brand differentiation. ...READ MORE
10 trends

J. Walter Thompson MEA Releases Executive Summary for 10 MENA Trends for 2015 Report

In anticipation of the launch of the full report in September 2015, J. Walter Thompson MEA has launched the executive summary of their 10 MENA Trends for 2015 report.
Developed by J. Walter Thompson MENA's trends forecasting team Brand Intelligence, the report "outlines 10 of the most compelling macros trends identified today--trends whose impact will be felt in 2015 and beyond as they continue to unfold, the ones shaping societal mood, behaviors and attitudes."
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Meet Generation Z in J. Walter Thompson Company’s latest trend report

The Innovation Group, the newly launched innovation and futurism unit of J. Walter Thompson Intelligence, today unveiled a new report on Generation Z (those born in the mid-1990s and early 2000s). The report, which features original quantitative studies and consumer data, examines this emerging generation’s key behaviors and attitudes, as well as the brands and influencers engaging them. ...READ MORE

Behold the Future: A look inside JWTIntelligence’s “The Future 100″ report

At the juncture of global trends, news and curiosity stands Lucie Greene. As the new Worldwide Director of JWTIntelligence, the colleague-acclaimed “trend empress” wowed an audience of J. Walter Thompson personnel, clients and a wide array of Atlanta marketing professionals with a selection of trends she’s forecast for 2015 and beyond. ...READ MORE
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J. Walter Thompson New York introduces Culture Muscle

Merriam-Webster crowned “culture” the 2014 Word of the Year. It’s never been more relevant. Whether it's describing the beliefs, customs, and arts of a society or group, brands that have leaned into cultural shifts have been able to become the most valuable and financially successful businesses in the world. ...READ MORE
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Looking back at future trends: JWTIntelligence’s new “10 Years of 10 Trends” report

This week, J. Walter Thompson celebrated a decade of annual trends forecasting by releasing “10 Years of 10 Trends.” The report explores 10 of the most compelling macro trends identified since JWTIntelligence began its annual forecasts — trends shaping societal behaviors and attitudes, and defining the business landscape today. It maps how these trends have evolved to now, and casts an eye forward to where they are headed next. ...READ MORE

JWT London explores the Elastic Generation, consumers in their 50’s and 60’s

Whether it is starting a business, traveling the world or looking for love, consumers in their 50s and 60s have consistently demonstrated their trailblazing behavior and youthful attitudes unlike any generation before them. Recently dubbed the Elastic Generation by JWT London, they have shattered stereotypes of what it means to be 50+ today. The Elastic Generation has so diverged from preconceived notions of their age group, that they now form a completely new consumer group. ...READ MORE