Category: Consumer Insights

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MENA Consumer Trends Uncovered in Future 100: MENA Trends and Change to Watch in 2016

2016 has arrived, bringing with it a tidal wave of change to the region, from food to beauty to tech, as they develop and wane across the region’s markets at varying levels of maturity. ...READ MORE
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WWD and J. Walter Thompson’s Innovation Group Partner to Explore the Future of Retail in “Frontier(less) Retail” Report

J. Walter Thompson’s Innovation Group is partnering with WWD, the leading authority on fashion, beauty and retail, for the first time to create an exclusive global report exploring the future of retail. ...READ MORE
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Introducing the Innovation Group’s “The Future 100: Trends and Change to Watch in 2016”

Today, the Innovation Group, the trends forecasting consultancy of J. Walter Thompson Intelligence, released its The Future 100: Trends and Change to Watch in 2016 report. ...READ MORE
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Meet Brazil’s Generation Z in Latest Innovation Group Report

On Wednesday, the Innovation Group, the futurism unit of J. Walter Thompson Intelligence, released its latest report, Generation Z – Brazil, offering an in-depth look at a generation of Brazilians whose lives have been marked by the country's spectacular economic rise in recent years, as well as its persisting social inequality. ...READ MORE
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TNS and J. Walter Thompson Asia Pacific Reveal New Study “Participation – Beyond the Hype”

Brands have been falling over themselves trying to get consumers to participate in online and social media campaigns. But just because technology creates new avenues and opportunities for consumers to participate with brands online doesn’t mean people want to. ...READ MORE
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“Food and Drink: Trends and Futures”: The Latest Report from J. Walter Thompson Intelligence

Today, J. Walter Thompson Intelligence's Innovation Group introduced "Food and Drinks: Trends and Futures," a new report that offers a snapshot of today's innovations and what they reveal about the food and drink consumers of the future. ...READ MORE
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J. Walter Thompson Asia Pacific’s Report Examines Japanese Brand in Asia’s Emerging Markets

As aspiring Japanese multinationals enter Asia’s emerging markets, they need to compete with domestic legacy brands and with brand-savvy Western competitors. That may pose challenges to some Japanese companies, which typically emphasize product rather than brand differentiation. ...READ MORE
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J. Walter Thompson MEA Releases Executive Summary for 10 MENA Trends for 2015 Report

In anticipation of the launch of the full report in September 2015, J. Walter Thompson MEA has launched the executive summary of their 10 MENA Trends for 2015 report.
Developed by J. Walter Thompson MENA's trends forecasting team Brand Intelligence, the report "outlines 10 of the most compelling macros trends identified today--trends whose impact will be felt in 2015 and beyond as they continue to unfold, the ones shaping societal mood, behaviors and attitudes."
...READ MORE