XM's latest partnership with Adobe is a display of our unwavering commitment to technology. Technology is crucial in enabling brand execution and engagement. By partnering with Adobe and leveraging on their unified digital marketing platform, we are able to developed personalized, cross-channel interaction platforms that deliver insight, results and continuous optimization.
And just last week, Adobe featured XM’s
YourSingapore website on their Solutions Showcase. Their
case study offers a detailed look at the successful results from the Singapore Tourism Board work which uses Adobe technology.
(more...)
Even as we near the middle of 2012, I can’t help but wonder if Steve Jobs were still alive, what he would say about today’s connected consumer. I’ve read and watched countless articles, books and videos on Steve, and I find myself applying my personal passion for consumer experience to his ideas.
Steve was the first to start a social movement around getting people to ‘Think Different’. His attitude toward considering people as human beings first, consumers second, has directly impacted the evolution of brand communications. (more...)