All posts by Mark Truss

Two Top Take-Aways From the 2012 BrandZ Top 100 Brands Report

Today, Millward Brown released their annual rankings of the BrandZ Top 100 Most Valuable Global Brands.  The report is quite in-depth, and required reading for anyone working with or competing with global brands.  While the list itself is always interesting (what is it about Top X lists that we love?), more interesting to me are the macro trends that are revealed when you analyze the data over time.  Here are two trends that I found most thought-provoking: ...READ MORE