Jessica Vaughn, Senior Trend Strategist at JWT Intelligence, talks about one of the driving themes during SXSW Interactive 2013: Big Data.
Big Data was one of the driving themes last week in Austin, during the interactive portion of the annual SXSW festival, as marketers, analysts and academics tried to make sense of the sheer amount of data generated each day. And as new data streams join the fray—like
Google’s prototype
talking shoe, intended to keep the wearer moving—expect things to get weird before we manage to fully make sense of the data revolution.
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