Week two in San Diego was eye-opening to say the least. Comic-Con invaded the city, transforming downtown into a mecca of pop culture. Early in the week, I watched Hollywood studios and video game developers work at a frenzied pace, wrapping buildings with oversized ads and constructing elaborate installations at the foot of the Gaslamp District near the convention center. One restaurant with a prime location was even transformed into a rainforest to promote the TV series, Grimm. (more…)
Agencies are caught in an ongoing perception crisis. Traditional agencies are still seen by clients as lead strategic and creative partners, but not really the shop for digital work. Digital agencies can have the opposite problem, often viewed as back-end shops able to execute digital tactics, but not really seen as big idea thinkers. Adding to that problem is the fact that agencies aren’t the only ones suffering from this crisis. The people who work at these agencies also get labeled. Yes, we suffer from the exact same perception crisis.
It’s thinking like this that’s led me to a very real conclusion: I need more digital experience. Not courses or training. To truly be successful, I need to live in this world and immerse myself in this digital realm. I need to be able to bridge this gap. After all, even if I understand digital, the perception of me can’t be “traditional agency creative guy”. (more…)