All posts by Eric Gorodetsky

Tell Me About Yourself: Becoming a Societal Brand

In our continued coverage of NY Social Media Week 2013, MAS Intern Eric Gorodetsky recaps "Societal Brands In a Social World."

Your company is no longer holding interviews.  Your consumers are.  The tables have turned. We’re in a new marketplace in which consumer demand drives companies. You’re in the hot seat now. Tell me about yourself. ...READ MORE

Digital is a Dish Best Served Hot

In our continued coverage of NY Social Media Week 2013, MAS Intern Eric Gorodetsky recaps "What's On Your Plate? How Digital Has Evolved Our Palates."

Like many adults, I encounter the inconvenient culinary roadblocks that prevent me from cooking. All the knowledge and supplies in the world can’t inspire me to broil some chicken when I come home late at night. I did make a kitchen cameo Saturday morning--I tried googling how to make pancakes. The recipe results were overwhelming.

“Recipes in the media are a total waste,” says Mike Lee, founder of Studiofeast. “There’s no reason why you need 400 recipes for one pasta dish when, in someone’s grandmother’s head, there’s three steps to making pasta.”

Going Private in Public: Reclaiming Our Privacy and Why Brands Should Care

In our continued coverage of NY Social Media Week 2013, Eric Gorodetsky discusses social media privacy and its implications for users and brands. The original SMW presentation, "Going Private in Public: How People Are Reclaiming Privacy in the Age of Openness" was delivered by Ann Mack, JWT Intelligence Director of Trendspotting. 

It's easy to jump on the latest social media trend. We succumb to our online presence. We tweet, post, tag and follow socially, but also professionally–even during Ann Mack's presentation on Going Private in Public. ...READ MORE