All posts by JWT

Canon TVC 2

JWT London Creates Content-first Approach for Canon

JWT London has created Canon Europe’s biggest ever integrated consumer brand campaign. As part of a three-year communications strategy, ‘Come and See’ will invite consumers to look deeper at the world and inspire people to capture the enriching and captivating stories that unfold all around, every day. The campaign is fully integrated and includes two TV spots directed by Jonathan Glazer. ...READ MORE

JWT’s ‘Meet the New Family’ Trend Report Examines How and Why Families Are Evolving

As the notion of family rapidly evolves, “Meet the New Family” explores how and why household makeup, interpersonal ties and family structures are changing. Marriage is no longer a given in many parts of the world, nor are children; at the same time, gay couples are embracing these milestones as attitudes and laws change. Meanwhile, as people live longer, more are forming new families in later decades, and households are expanding to include multiple generations. On the other end of the spectrum, more people are living in households of one, forming families out of friends or even treating pets as family. ...READ MORE

Meet the People: Ezra Geld, CEO of JWT Brazil

Ezra Geld, CEO of JWT Brazil, has studied in both the U.S. and U.K., and has experience across consulting, media strategy and planning backgrounds. He began his career in London at PHD, primarily servicing media clients such as the BBC and The Guardian/Observer. He returned to Brazil in 2004, joining JWT as Media and Insights Director. Over the ensuing years, he then moved into client services and a broader management role. ...READ MORE
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#ALSIceBucketChallenge Takes JWT by Storm

The Summer of 2014 has been all about the ALS Ice Bucket Challenge.

Amyotrophic lateral sclerosis (ALS), often referred to as "Lou Gehrig's Disease," is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed. ...READ MORE