Following last month's announcement of Junghwan Kim
's promotion to managing director of JWT Korea
, JWT North Asia Executive Creative Director Yang Yeo has promoted GyooYong Oh
to Chief Creative Officer of JWT Korea, adding creative benchstrength to the new leadership team. (more...)
Time for another round of top Cannes contenders. Today we share work from Bangkok, Madrid, San Juan and Atlanta. Each delivers key brand messaging in a unique and innovative way. The work includes Oriental Princess "Reflection," GModelo (Corona) "Save the Beach Desktop," Banco Popular "The Race of a Country" and United States Marine Corps "USMC YouTube Brand Channel." Check out the videos after the jump! (more...)
Adding yet another accolade to a growing list of awards, JWT Singapore was named Creative Agency of the Year (Bronze) and Direct Marketing Agency of the Year (Gold) at Marketing Magazine’s annual award show. Frank Bauer, JWT Singapore CEO commented on the honor saying, "It's wonderful that our team has been recognized for all their hard work during a year of tremendous change." (more...)
Another week closer to Cannes, another round of our top contenders! From New Zealand, Brazil, London and Beirut, the WORLDMADE work below blends international imagination with deep insights into local markets. This week’s top spots include Ford “Parkies,” Coca-Cola “Thank You, Santa,” The British Army “TA Live,” and Touch “My Plan.” Check out the videos after the jump!
A wake-up call fit for a rock star, the 91 Rock Clock
is the latest mobile app created by JWT Brazil
and Agéncia Casa
. Developed for Brazilian radio station 91 Rock Radio, the first alarm begins by playing soft rock, but plays increasingly harder styles of rock each time the user hits the 'snooze' button. Rise and rock-n-roll.
Believe in karma? A new online interactive experience created by JWT New York
, in partnership with inTacto
, puts your good karma to the test. Developed for the 2013 One Show
, this isn't your typical online game. The Wheel of Karma
gives visitors a chance to win personal experiences with ad land's most respected creative visionaries and leaders. Following the theme of "Desire. Deserve." a spin on the wheels answers the question: are the ad gods smiling upon you?
It's week two of our Cannes Contenders Roundup and today we're showcasing work that, whether for a global brand or local client, fully embraces international inspiration and imagination. This week’s top spots include Coca-Cola FM "Amplifier," Taiwan Blood Services Foundations "Red Christmas," HSBC "Serious Play (The Mint)," Gatorade "Sweat and Win Challenge" and Energizer (Litter Genie) "Me Luvz Mahselfz." Check out the videos after the jump! (more...)
Awards season is the most exciting time of year for our industry. We're happy to announce that JWT has had a great year at the CLIOs in New York City, bringing home a total of 17 CLIO awards including top honors---a Grand CLIO in Integrated Campaign awarded to JWT San Juan
for Banco Popular's "The Most Popular Song." (more...)
JWT has won a place on the global advertising roster for brewing and beverage company Carlsberg Group
. Following a competitive pitch, JWT joins a handful of other agencies including Saatchi & Saatchi, Fold7 and Santo. As part of the global roster, JWT will be able to pitch for brands from Carlsberg Group's wide portfolio that spans the regions of Northern and Western Europe, Eastern Europe, Middle East and Asia. (more...)
JWT Intelligence's April trend report, "Travel: Changing Course" examines macro trends such as Peer Power, Predictive Personalization and Hyper-Personalization, as well as their influence on the travel category. For example, an expanding peer-to-peer marketplace increasingly upends the hospitality, tourism and transportation industries. The report spotlights 20+ services focused on P2P lodging, experiences and transportation---companies who are both expanding the market for travel and also putting the squeeze on traditional service providers. (more...)