All posts by JWT


Meet the People: JWT Mexico’s Luis Gaitán

Currently General Creative Director at JWT Mexico, Luis Gaitán has always been obsessed with turning advertising into something that gratifies people. He fell in love with the digital world at DoubleYou, Spain’s leading digital and integrated advertising agency and has received multiple awards throughout his career, including 7 Grand Prixs in different categories. ...READ MORE
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New Campaign For RAC Roadside Assistance Asks ‘What Are The Chances?’

JWT Perth, in collaboration with JWT Sydney, has launched a new TVC-based campaign for RAC Roadside Assistance that reminds drivers that breakdowns can happen anywhere at any time. The ad comically plays on the fact that RAC Roadside Assistance, WA’s largest roadside assistance provider with nearly 500,000 members, rescues someone every minute. ...READ MORE

JWT Cape Town On The Move

As JWT celebrates its 150th anniversary this year around the globe, JWT Cape Town has one more reason to commemorate 2014 as a special year in the agency’s history. Since 1928 JWT has been supporting clients’ brands and businesses in South Africa, and recently, the Cape Town team moved into a brand new home in the bustling Cape Quarter Lifestyle Centre in De Waterkant, Greenpoint. ...READ MORE
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Tom Shepard Wishes JWT Success in Building on 150 Years of Business

Although the advertising world has shifted dramatically since the early days of JWT, the same principles of creativity and innovation still drive the business today. And according to Tom Shepard, former publisher of the influential LOOK Magazine and well-known salesman of his generation, the same cardinal rule endures: "Nothing happens in business unless something is sold." ...READ MORE

Meet JWT’s Worldwide CCO, Matt Eastwood

We're thrilled to welcome Matt Eastwood who officially joins us this week as our Worldwide Chief Creative Officer. We chatted Matt as he settled into his office about the new role, his plans for 2014, being a part-time architect and more. As he dives in amidst the excitement of JWT's 150th Anniversary, his eye is on one thing: the creative work. "When you produce outstanding creative work, everything else just falls into line," he told us. With a special blend of talent and an enormous amount of passion, we're living by a piece of advice Matt once received:  “Impossible is an opinion.” Read on for the full interview. ...READ MORE
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A Place Called Home

In South Africa the 18th of July is Mandela Day and has become synonymous with goodwill, charity, hope and helping to empower others. Honouring his birthday and inspired by his contribution to the culture of peace and freedom, millions of South Africans and other people around the world, celebrate the occasion by doing their part in making the world a better place to live in. ...READ MORE

JWT Colombia Wins HERO Motorcycles

We are excited to announce some big news for JWT Colombia. After a pitch involving BBDO, Ogilvy and McCann, the Hero account has been assigned to JWT Colombia. The brand from India is the number one motorcycle seller in the world. The Hero account is currently handled by the JWT Delhi team, and has now arrived to Colombia to open it's first production outside their country of origin. ...READ MORE