All posts by JWT


It’s Personal: Creative Marketing that Matters

Marketing today is all about creating personal experiences that connects with the hearts, minds and desires of consumers. Yet even as technology makes it easier than ever to connect individually with consumers, many consumers are switching off and opting out. ...READ MORE
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J. Walter Thompson London’s Emilie Sheehan on Her Creative Solution to the Refugee Crisis

Earlier this year, the United Nations High Commissioner for Refugees (UNHCR) and the IKEA Foundation launched the What Design Can Do Refugee Challenge, calling on the global creative community, across all disciplines, to come up with bold, innovative solutions that could improve the lives of refugees across Europe. ...READ MORE

Matt Eastwood, J. Walter Thompson Worldwide CCO, Pens Intro to Acclaimed Epica Book 29

Epica Awards, one of the most respected and unique creative hubs, has released the 29th installment of its Epica Book. Matt Eastwood, J. Walter Thompson Company’s Chief Creative Officer, penned the introduction for Epica 29, titled “Celebrating Curiosity.” ...READ MORE

More cowbell: J. Walter Thompson New York’s Paul Greco, Man Behind the Music on Madison Avenue

At J. Walter Thompson New York, Paul Greco, Director of Music and Radio, is the man behind the music. Since joining the agency in 2011, Greco has supervised sonic branding and multimedia production for some of the most enviable portfolios. ...READ MORE
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How “No Pulso do Brasil” Inspired Athletes During the Olympic and Paralympic Games

J. Walter Thompson Brazil teamed up with Brazilian NGO Ayrton Senna Institute to launch “In the Heart of Brazil,” a campaign providing unprecedented support to athletes during the Olympic and Paralympic Games. ...READ MORE

J. Walter Thompson/Geometry San Francisco Welcomes Sean DallasKidd as Executive Creative Director

Sean DallasKidd has joined J. Walter Thompson / Geometry San Francisco as Executive Creative Director. ...READ MORE

J. Walter Thompson London’s Latest Ad Campaign for HSBC Proves That Life’s “Little” Moments Matter Most

“Super Rare,” HSBC’s new feel-good campaign crafted by J. Walter Thompson London, emphasizes the importance of celebrating the “little” things in life to demonstrate the small but powerful features HSBC’s digital current accounts (checking accounts), like Fast Balance and Touch ID. ...READ MORE
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Jewell Donaldson Named 2016 “Bill Sharp Award” Recipient & Emely Perez Honored as MAIP Alum to Watch

Each year, the Bill Sharp Award recognizes excellence in marketing, advertising and media by presenting a financial scholarship to an up-and-coming industry leader.   ...READ MORE

Intern Spotlight Series: Nayantara Dutta, Innovations

This week’s Intern Spotlight Series features Nayantara Dutta, Innovations Intern at J. Walter Thompson New York.  Nayantara is a rising senior at Tufts University, studying Psychology with minors in Music and Communications. ...READ MORE