All posts by JWT

Kahlil Gibran The Prophet-3D poster-in cinemas-30 March 2015

“Kahlil Gibran’s The Prophet”: A Q&A with J. Walter Thompson Beirut ECD Nicolas Geahchan

Earlier this month, J. Walter Thompson Beirut announced its partnership with Fathallah Films in Lebanon for the red carpet premiere and MENA launch of Kahlil Gibran’s The Prophet, a new film based on Lebanese artist Kahlil Gibran’s book of more than 20 prose poetry essays.

We sat down with Nicolas Geahchan, Executive Creative Director at J. Walter Thompson Beirut, for more insight on the office's partnership with Fathallah Films and what it's like to work on the cinematic launch of Gibran's most popular piece. ...READ MORE
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Shell and J. Walter Thompson London launch new blockbuster-style ad film, “Stay Ahead”

“Stay Ahead,” a new campaign developed by J. Walter Thompson London for Shell V-Power Nitro+ offers a refreshing and exciting shake-up of the car fuel category.

Beginning on Thursday, April 23, the ad film will be in cinemas across the UK, aligning with the release of Avengers II: Age of Ultron. ...READ MORE
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Age UK & J. Walter Thompson London team up for “No Friends” campaign

According to Age UK, one million older people in the UK go more than a month at a time without seeing or speaking to anyone.

Last week, J. Walter Thompson London and Age UK, a UK charity that provides services and support to people over 60, teamed up to launch a campaign that tackles the issue of loneliness amongst the over 60s. ...READ MORE
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J. Walter Thompson Chile welcomes Vicente Valjalo as new CEO

Yesterday, Stefano Zunino, Head of Digital Worldwide and Latin America’s CEO at J. Walter Thompson Company, announced that effective immediately, Vicente Valjalo would succeed Clemente González as CEO of J. Walter Thompson Chile. ...READ MORE
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J. Walter Thompson New York Appoints Matt Baker Head Of Planning

Today, J. Walter Thompson New York announced the appointment of Matt Baker as Head of Planning.

When he assumes his role on April 20, Baker will lead the New York office’s integrated strategic planning discipline and will report to and partner with partnering with Lynn Power, the office’s President and Adam Kerj, Chief Creative Officer, J. Walter Thompson New York. ...READ MORE
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J. Walter Thompson Mexico talent wins Young Creatives gold and silver awards at the Mexican Creative Circle

Four young professionals from J. Walter Thompson Mexico took the awards at the 2015 Young Creatives Contest organized by the Mexican Creative Circle, the precursor of the Cannes Young Lions competition.

The duo made up of Sergio Fernández and Enrique Caballero took the gold in the Film category and silver in the Cyber category. Juan Junior Barreto took the gold in Cyber, and Mariano Alanís Lobato claimed the silver award in the Print category. Juan and Mariano each partnered with colleagues from other agencies. ...READ MORE
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J. Walter Thompson New York Hosts Portfolio Night 13

ADC Portfolio Night is the largest one-day advertising portfolio review in the world. It’s a fast-paced evening of advice, networking, mentorship and recruitment, where aspiring young advertising copywriters, art directors and designers meet with renowned advertising creative directors in creative hubs across the world.

J. Walter Thompson New York will be serving as the Portfolio Night 13 host for New York City on May 20 at 5 PM, bringing together a dynamic program that champions the agency’s pioneering values and the city that became the birthplace of Madison Avenue. ...READ MORE
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J. Walter Thompson South Asia sweeps Goafest 2015

April 9 through April 11, Goafest celebrated its 10th year. and J. Walter Thompson South Asia walked away from  India's only South Asian advertising festival with 57 metals to celebrate.

J. Walter Thompson South Asia's wins were the highest tally for a group this year. J. Walter Thompson India bagged 35 awards and its sister agency Contract Advertising won 22 awards. ...READ MORE
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Touch Lebanon, FOO and J. Walter Thompson Beirut create unique Latin Arabic keyboard

When keyboards were first designed, they were created with English speakers in mind, forcing speakers of other languages, like Arabic, to adopt the standard Latin keyboard, or “qwerty” keyboard, and use numbers to recreate the letters in their language that don’t exist in the standard Latin keyboard.

The Lebanese call this hybrid between the standard Latin letters and the numbers they use to represent Arabic sounds and letters “Latin Arabic.” Today, it is the most used chat language in Lebanon. ...READ MORE
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Nestlé, Garoto and J. Walter Thompson Brazil reimagine the Easter egg hunt for mobile

In a move to appeal to a generation of digital native children, Nestlé and Garoto, its Brazilian chocolate brand, set out to rethink one of the most traditional children’s games in Easter season: the egg hunt.
With the Easter Egg Radar, an app created by J. Walter Thompson Brazil in partnership with IUQO, kids can be directed to a chocolate egg by the Easter bunny itself. It appears on the smartphone screen and gives “hot” and “cold” leads as the children move close to or further away from the chocolate egg. ...READ MORE