All posts by JWT

JWT Amman with cast & director of Rest Upon the Wind-JWT & Nadim Sawalha & Director (back row)2

JWT Amman with the cast of “Rest Upon the Wind”

JWT Amman was invited by the Director and cast of “Rest Upon the Wind” to attend an exclusive viewing of the final dress rehearsal for the new Arabic play, this afternoon. Inspired by the life and times of famous Arabic author, Khalil Gibran, curtains rise on the first public performance in the Arabic language, in Amman, Jordan, at the Royal Cultural Centre, on Saturday night. ...READ MORE
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JWT Cairo and Vodafone: Want to retain them? Entertain them!

In the Arab world and particularly in Egypt, Ramadan is a “do or die” marketing season. In 2014, the 2-week overlap of the holy month with the World Cup didn’t make things easier for marketers. Brands were faced with an additional challenge in what was already a very fierce battlefield. Moreover, Egyptians have become less keen on seeing giant brands spend gigantic amounts of money for TV ads during Ramadan. Vodafone understood it had to address all of these challenges in order to cut through the mass and attract the masses in a cost-effective manner. ...READ MORE
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First Ever Nationwide Break: “Give Holland a Break”

Can KITKAT really give an entire country a break? As KITKAT introduces its new Chunky Double Carmel bar, it is attempting the first ever-nationwide break. KITKAT, in partnership with JWT Amsterdam, is going to give the whole of Holland a break from the man who is in the media 24/7… Gordon Heuckeroth, Holland's Got Talent Judge and 1990's Pop Star. ...READ MORE
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JWT’s ‘The Future of Payments & Currency’ Trend report explores new ways to pay and rise of alternative currencies

The report details the array of new ways to pay merchants and peers, and examines how the concept of currency is evolving as bitcoin and other new forms of value exchange gain steam. It also includes results of a quantitative survey of consumer attitudes conducted in the U.S. and U.K. ...READ MORE
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JWT Brazil announces Aline Moda and Isabella Mulholland as new executive directors

In recognition of their competence and the development of their respective areas, JWT Brazil's CEO, Ezra Geld, promoted Aline Moda, Head of Media, and Isabella Mulholland, Head of Planning, as new members of the agency's Board. "These new appointments for Isabella and Aline are the result of the professionalism with which they have added value to our clients’ businesses and to the agency," explains Geld. ...READ MORE

Meio & Mensagem Interview with Matt Eastwood: “A Diamond in the Rough”

Since 2009, the position for global Chief Creative Officer has been vacant at J. Walter Thompson, a network of the WPP Group, which will be celebrating its 150th anniversary in December. The last person to hold that position was Craig Davis, who left the position to be a creative director and co-chairman at Publicis Mojo, in Australia, and who abandoned the advertising industry in 2012 stating that advertising is not as relevant as it was in the past and that it currently delivers less value to clients. Coincidentally, upon deciding to reactivate the CCO function in July of this year (and after five years of working with regional creative leads or leads focused on international accounts, supported by a global council), JWT went after another Australian. ...READ MORE
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#IWILLLISTEN Aims to Break the Stigma of Mental Illness with Music

Mental illness is the most stigmatized condition in our country, and 1 in 4 Americans will experience a mental health disorder in any given year. In order to enact real social change and break down the stigma associated with mental illness, the National Alliance on Mental Illness of New York City (NAMI-NYC Metro) has empowered people through a campaign with three simple words – I WILL LISTEN. ...READ MORE