All posts by JWT

Meet the People: Amy Avery, Chief Analytics Officer at JWT North America

This past April, JWT named Amy Avery, former head of data and analytics at Proximity BBDO, North America's new head of analytics. Prior to joining JWT, Avery spent nearly four years at BBDO, where she built a practice for digital research and analytics across North America, rising to SVP, Head of Data and Analytics, North America. She has also held roles at JWT/RMG Connect, DotGlu, ComGroup and Grey Worldwide. Avery has worked with major brands such as AT&T Mobility, FedEx, Hormel, Starbucks, SC Johnson, Campbell’s, U.S. Marine Corps, FEMA, Kimberly-Clark and Merrill Lynch, among others. ...READ MORE

Denise Pérez of JWT Pharma to chair the 2014 ASPID jury

Denise Perez, CEO of JWT Pharma, was appointed to chair the jury for the 2014 edition of the Ibero-American health and pharmacy ASPID awards. With this distinction, the executive assumes the responsibility to make sure the contest maintains its characteristic high standards.

"I feel very honored to have been chosen for this task. Chairing the jury that grades the work submitted is a tremendous challenge and responsibility. My task will focus on verifying that the voting process meets the standards of clarity, simplicity and transparency that characterize the ASPID challenge, and to facilitate the judging task to bring the evaluation of the participants' creative work to fruition," said Denise. ...READ MORE

JWT MEA’s “Food for Thought” Initiative

At JWT we have been pioneering ideas for 150 years, but how can you pioneer an idea when you are hungry and don’t know where the next meal is coming from?

We knew this was the situation facing many people in the cities and outlying districts in which we live and work, so we created the “Food for Thought” initiative because you can’t pioneer ideas on an empty stomach. ...READ MORE
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Kenco Sends Powerful Ethical Message With Coffee vs. Gangs Project

Sustainability has become the norm within the coffee industry and consumers are becoming increasingly skeptical of ethical messages from big brands. In an effort to make a real difference in people's lives, JWT London developed a pioneering, category-redefining idea to reawaken the UK population to Kenco's commitment to doing good. Kenco, one of the world’s largest coffee brands, has embarked on an initiative that brings the brand beyond its limits. ...READ MORE
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Lessons Learned from 466 Lexington Ave

As summer winds to a close, and the green gutter sludge of New York City summers is replaced by the filthy brown “snow”-sludge of New York City winter, I think about the impending end to my summer internship with JWT. The timing is certainly strange: having spent almost ten weeks here, I am just now feeling fully settled in and integrated into JWT. That’s not to say that I haven’t felt welcomed by JWTers—to the contrary—but rather that I’ve only just started working out the kinks. ...READ MORE
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Meet the People: JWT New York’s Andy Carrigan

Currently an Executive Creative Director at JWT New York, Andy Carrigan has previously served as a Global Group Creative Director at Anomaly and has received every major industry accolade during his career, from The One Show to the Cannes Lions Festival of Creativity. Carrigan co-leads the creative direction on the Macy's account alongside creative partner Jon Zast. We chatted with Carrigan about what inspires him, how he and Zast work as a team and the the future of digital advertising. On the key to branding in the future, he said "If you are authentic and behave interestingly, or use technology in a cool way that shows me what’s special about your brand or how you think — that becomes digital advertising I want to click on." ...READ MORE

Jim Faulds Promoted to CEO JWT South Africa

JWT announced today the appointment of Jim Faulds to CEO of JWT South Africa, effective 1 September. In the new role, Faulds – who has 15 years executive experience at JWT – will lead the company’s vision and goals, leveraging best practices and talent in the interest of JWT’s clients and brands in the dynamic South African market, reporting in directly to Chris von Selle, COO JWT Africa. Faulds takes over the reigns from Modise Makhene who successfully led the agency for 8 years and was instrumental in making JWT South Africa a leading agency, combining advertising, digital and activation services. ...READ MORE