All posts by JWT

Kitkat_bovenaan

First Ever Nationwide Break: “Give Holland a Break”

Can KITKAT really give an entire country a break? As KITKAT introduces its new Chunky Double Carmel bar, it is attempting the first ever-nationwide break. KITKAT, in partnership with JWT Amsterdam, is going to give the whole of Holland a break from the man who is in the media 24/7… Gordon Heuckeroth, Holland's Got Talent Judge and 1990's Pop Star. ...READ MORE
Bitcoin

JWT’s ‘The Future of Payments & Currency’ Trend report explores new ways to pay and rise of alternative currencies

The report details the array of new ways to pay merchants and peers, and examines how the concept of currency is evolving as bitcoin and other new forms of value exchange gain steam. It also includes results of a quantitative survey of consumer attitudes conducted in the U.S. and U.K. ...READ MORE
Gnota_33945

JWT Brazil announces Aline Moda and Isabella Mulholland as new executive directors

In recognition of their competence and the development of their respective areas, JWT Brazil's CEO, Ezra Geld, promoted Aline Moda, Head of Media, and Isabella Mulholland, Head of Planning, as new members of the agency's Board. "These new appointments for Isabella and Aline are the result of the professionalism with which they have added value to our clients’ businesses and to the agency," explains Geld. ...READ MORE

Meio & Mensagem Interview with Matt Eastwood: “A Diamond in the Rough”

Since 2009, the position for global Chief Creative Officer has been vacant at J. Walter Thompson, a network of the WPP Group, which will be celebrating its 150th anniversary in December. The last person to hold that position was Craig Davis, who left the position to be a creative director and co-chairman at Publicis Mojo, in Australia, and who abandoned the advertising industry in 2012 stating that advertising is not as relevant as it was in the past and that it currently delivers less value to clients. Coincidentally, upon deciding to reactivate the CCO function in July of this year (and after five years of working with regional creative leads or leads focused on international accounts, supported by a global council), JWT went after another Australian. ...READ MORE
Boola

#IWILLLISTEN Aims to Break the Stigma of Mental Illness with Music

Mental illness is the most stigmatized condition in our country, and 1 in 4 Americans will experience a mental health disorder in any given year. In order to enact real social change and break down the stigma associated with mental illness, the National Alliance on Mental Illness of New York City (NAMI-NYC Metro) has empowered people through a campaign with three simple words – I WILL LISTEN. ...READ MORE
IMG_0172

Adam Kerj Appointed Chief Creative Officer at JWT New York

JWT New York announced today the appointment of Adam Kerj as its Chief Creative Officer. In his new role, Kerj will be tasked with driving industry-leading creative ideas for the New York office and its accounts, including Macy’s, Johnson & Johnson, Puma, Vonage and Royal Caribbean, among others. He will join the agency in early 2015. ...READ MORE

Q&A with JWT Canada’s Mark Phillips, Marketing’s Thirty Under Thirty Recipient

Marketing’s 30 Under 30 list recognized JWT Canada Director, Business and Corporate Development, Mark Phillips, among the industry's brightest, most passionate and most ambitious young talent. Marketing said of Phillips, "Today, he’s the right hand to [Susan] Kim-Kirkland, who first spotted him as a young, ambitious account executive during his first stint at the agency. Fresh out of school, Phillips landed his first job at JWT, working on clients like Kellogg and Walmart, which he grew from a brand-new piece of business and a team of four to a sizeable account and team of 14. More remarkable, he did this when he was just 25." ...READ MORE