We’re not sure about you, but one of the events we’ve been most excited about in the past week is Pennzoil and JWT Atlanta’s “Mario Karting Reimagined” activation
at SXSW Interactive.
In anticipation of the activation, which began on Friday, we decided to leverage our insider connection and get you some insider intel from Erin McGivney (Pennzoil Account Director), James Robbins (Senior Brand Planner, JWT Atlanta), and Jeremy Jones (Creative Director, JWT Atlanta). (more…)
February 28, 2014 • by JWT
In 2005, Anes Al-Rayes joined JWT Kuwait as a copywriter, and today he is celebrating his recent promotion to the agency’s Executive Creative Director.
Al-Rayes will report to JWT MEA’s Chief Creative Officer, Ramsey Naja, who had this to say of his colleague’s promotion: “JWT has always been dedicated to identifying local talent, developing their expertise and where possible, promoting from within. Anes' appointment demonstrates our commitment to a deep understanding of the markets in which we operate. The nature of our business calls for culturally-specific, fast-evolving work and with our Kuwaiti national, Anes, at the helm, we have just that." (more…)
February 25, 2014 • by JWT
Late last year, Australian children’s charity The Smith Family launched its search for a lead creative agency.
The Smith Family’s CEO Dr. Lisa O’Brien explains, “We were looking for an agency with proven and successful advertising and direct marketing experience, together with a capable team to fulfill and capacity to support our extensive and integrated needs. But most importantly, we were looking for the right agency ‘fit.’” (more…)
February 20, 2014 • by JWT
Danish beer brand Carlsberg called for agencies to submit creative ideas that would leverage its role as sponsor for popular football leagues Liverpool, Arsenal, and the Barclays Premier League to turn football aficionados in Malaysia, Singapore, and Hong Kong into Carlsberg fans.
With JWT Malaysia leading the pitch, JWT agencies in Singapore, Hong Kong, and Malaysia united to answer Carlsberg’s call. (more…)
February 19, 2014 • by JWT
Celebrations are in full swing after JWT made waves at this year's MENA Cristal Festival, dominating top honors and winning 5 Grand Cristal (Grand Prix), 11 Cristal (Gold), 11 Sapphire (Silver) and 13 Emeralds (Bronze) awards. JWT Cairo took home the festival’s highest honor, the Festival Grand Cristal, for their Vodafone “Fakka” campaign. (more…)
February 13, 2014 • by JWT
I used to be a biker. Not any biker, mind you, but a motorcyclist. Worse, I used to be an all-year-round, come rain or shine motorcyclist. As this was in England, it meant more rain than shine, but that’s besides the point. What I loved about being a motorcyclist besides the thrills associated with controlling a fundamentally unstable vehicle, was camaraderie. What differentiates bikers is a sense of solidarity borne out of a commonly-felt sentiment of defiant vulnerability. (more…)
February 5, 2014 • by JWT
Who said monsters were scary? Maybe they are just as fun, lovable and human-like as we are… That's what Jordan Young, Art Director at JWT New York, thought when he started his personal tumblr project Matching Monsters
—an illustrative blog that captures the monsters counterparts in all of us. With the claim "there's a monster out there for everyone, sometimes you just need help seeing it," Jordan brings to life the monster twins in submitted photos, and the results are great (check out the sleepy line chef, our personal favorite, for starters). Even Laughing Squid
are fans of the site, and now hundreds of people around the world are too, spawning a spike in traffic since the project's launch on January 1st.
We sat down with Jordan to get the scoop on Matching Monsters, the story behind it, and how it's taken off: (more…)
February 4, 2014 • by JWT
Challenging some long held gender stereotypes, the latest research ‘Masculinity & Modernity: Investigating the Men of Britain Today’ from JWT London
reveals interesting insights about the modern male.
For instance, being married or in a committed relationship is actually more important to men (85%) than it is to women (79%). And expressing emotion, long depicted as a sign of male weakness, is now not just something most men are comfortable with, it is actually a source of pride (62%). (more…)
Global Business Director by day, fashion designer at night, Shereen Daver has made a successful career for herself in the advertising industry and now is taking on the fashion world. Her line DAVER
, which was launched in 2013, integrates her passion for European luxury shoes with her love for style, British flair, and
her Persian roots. With Fashion Week just days away, Shereen is unveiling her latest Spring collection to the world from Feb. 4-9 at WALK BY DAVER,
her first pop up store in Manhattan.
We sat down with Shereen to hear the latest scoop on her fashion line, her inspiration and what's in store next for DAVER: (more…)