All posts by JWT


The Innovation Group Launches “Women, Next” Report

Witchcraft and Black beauty. Sex after 70 and female ganjapreneurs. Ethical lingerie and solo travel. These are among the shifts highlighted in “Women, Next,” the latest project from J. Walter Thompson’s Innovation Group that anticipates the needs, aspirations and motivations of the female consumer of the future. ...READ MORE

Meet Our 2016 Helen Lansdowne Resor (HLR) Scholarship Winners

Named after the industry’s and J. Walter Thompson’s first female copywriter, the HLR Scholarship is a global program launched by J. Walter Thompson and the 4A’s in 2014. It was designed to confront the disproportionately low presence of female creative leadership in the advertising industry, offering a select group of young aspiring female creatives the support they need to change the tides. ...READ MORE

“Women’s interest” 2020: Media for the Future Woman

Today at 5:00pm EST at the B.B. King's in New York's Time Square, the Innovation Group's Worldwide Director Lucie Greene will take the stage as host and moderator for the "'Women's interest' 2020: Media for the Future Woman" panel. ...READ MORE

It’s Personal: Creative Marketing that Matters

Marketing today is all about creating personal experiences that connects with the hearts, minds and desires of consumers. Yet even as technology makes it easier than ever to connect individually with consumers, many consumers are switching off and opting out. ...READ MORE
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J. Walter Thompson London’s Emilie Sheehan on Her Creative Solution to the Refugee Crisis

Earlier this year, the United Nations High Commissioner for Refugees (UNHCR) and the IKEA Foundation launched the What Design Can Do Refugee Challenge, calling on the global creative community, across all disciplines, to come up with bold, innovative solutions that could improve the lives of refugees across Europe. ...READ MORE

Matt Eastwood, J. Walter Thompson Worldwide CCO, Pens Intro to Acclaimed Epica Book 29

Epica Awards, one of the most respected and unique creative hubs, has released the 29th installment of its Epica Book. Matt Eastwood, J. Walter Thompson Company’s Chief Creative Officer, penned the introduction for Epica 29, titled “Celebrating Curiosity.” ...READ MORE

More cowbell: J. Walter Thompson New York’s Paul Greco, Man Behind the Music on Madison Avenue

At J. Walter Thompson New York, Paul Greco, Director of Music and Radio, is the man behind the music. Since joining the agency in 2011, Greco has supervised sonic branding and multimedia production for some of the most enviable portfolios. ...READ MORE
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How “No Pulso do Brasil” Inspired Athletes During the Olympic and Paralympic Games

J. Walter Thompson Brazil teamed up with Brazilian NGO Ayrton Senna Institute to launch “In the Heart of Brazil,” a campaign providing unprecedented support to athletes during the Olympic and Paralympic Games. ...READ MORE

J. Walter Thompson/Geometry San Francisco Welcomes Sean DallasKidd as Executive Creative Director

Sean DallasKidd has joined J. Walter Thompson / Geometry San Francisco as Executive Creative Director. ...READ MORE