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JWT Cape Town On The Move

As JWT celebrates its 150th anniversary this year around the globe, JWT Cape Town has one more reason to commemorate 2014 as a special year in the agency’s history. Since 1928 JWT has been supporting clients’ brands and businesses in South Africa, and recently, the Cape Town team moved into a brand new home in the bustling Cape Quarter Lifestyle Centre in De Waterkant, Greenpoint. ...READ MORE
SocialBanner

What Social Data Can Do For You

There are endless options when it comes to social media monitoring. And metrics are plentiful, but often not very meaningful. This is what led me to find another way to use social data. By using raw data and looking at things like emotion, passion and personalization, I was able to create a meaningful metric, something that is actually connected to business results. As a researcher this quest has been for insights as much as it’s been about measurement. Creating a metric basically boils the proverbial ocean to find the pieces of data that matter. Now the fun part: actually using the metric. ...READ MORE
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Expectation vs. Reality: World Cup Edition

And just like that, the World Cup has finally come to a close last week with a German win. With over 3.6 billion people all over the world watching the final match, the real winner this year wasn’t just Germany, but DIGITAL. Not only was this past month one for the record books for different games, players, and scoreboard results, but it also broke a lot of records in the digital world. If there is one lesson that we can take away from this hectic, but thrilling, one-month journey, it would be that brands are spending a lot more on digital advertising. Social media has become the main channel for interaction around the world, especially during major events – and after all, the World Cup happens just once every four years. ...READ MORE
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Meet JWT’s Worldwide CCO, Matt Eastwood

We're thrilled to welcome Matt Eastwood who officially joins us this week as our Worldwide Chief Creative Officer. We chatted Matt as he settled into his office about the new role, his plans for 2014, being a part-time architect and more. As he dives in amidst the excitement of JWT's 150th Anniversary, his eye is on one thing: the creative work. "When you produce outstanding creative work, everything else just falls into line," he told us. With a special blend of talent and an enormous amount of passion, we're living by a piece of advice Matt once received:  “Impossible is an opinion.” Read on for the full interview. ...READ MORE
JWT Johannesburg with Deflire children

A Place Called Home

In South Africa the 18th of July is Mandela Day and has become synonymous with goodwill, charity, hope and helping to empower others. Honouring his birthday and inspired by his contribution to the culture of peace and freedom, millions of South Africans and other people around the world, celebrate the occasion by doing their part in making the world a better place to live in. ...READ MORE
Gracenote

Connected Televisions – Are You Tuned In?

When digital became a hot topic for brands and marketers a number of years back, it was treated with equal parts excitement and fear. Excitement at the seemingly limitless potential but also an understandable fear of the unknown. This fear caused many to be a little hesitant about its impact. What we’re seeing now in 2014 are brands truly embracing what digital technology can do to enhance their products, their messaging and the consumers' experience. ...READ MORE