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Time to Retire the Busy Working Mum

If I could nail down the stimulus that prompted me to research and write the Female Tribes, then it would be simply this: why as a society when we talk about women do we always define her in terms of her responsibilities instead of her achievements?

The totem for this behaviour in the communications landscape must certainly be ‘The busy working Mum.’ How often do we hear the term ‘Busy working Dad’?

The answer is: not often enough. ...READ MORE