How Can You Protect the Tigers?

In April, just ahead of a tiger conservation meeting in New Delhi, the World Wildlife Fund (WWF) and the Global Tiger Forum (GTF) announced that the number of tigers in the wild was on the rise after decades of constant decline. Despite the good news, the WWF admitted that there was still a lot of work to do in protecting tigers, an endangered species threatened by poaching and habitat loss. ...READ MORE

Brains to Lebanon is like wine to France

Lebanon is probably at the top of the list of countries in the world with a population living outside its borders that vastly exceeds the number of people living within its borders. And for Lebanon, the ratio is huge - reports speak of 4.5 million people in Lebanon, with more than 18 million living outside the country. You can call them expats, or immigrants, or even refugees, but at the end of the day no matter what the designation, or the reason, the numbers don’t lie. ...READ MORE

Day of the Dead and Halloween Legends Collide

Day of the Dead is one of Mexico’s most symbolic celebrations and Cerveza Victoria has built a reputation creating campaigns that invite Mexicans to celebrate this important tradition. This year, together with J. Walter Thompson Mexico, Victoria revisits the most feared Mexican legends and confronts them with some of the classic Halloween horror characters in a duel that ends in an extraordinary movie-quality production. ...READ MORE

Meet Our 2016 Helen Lansdowne Resor (HLR) Scholarship Winners

Named after the industry’s and J. Walter Thompson’s first female copywriter, the HLR Scholarship is a global program launched by J. Walter Thompson and the 4A’s in 2014. It was designed to confront the disproportionately low presence of female creative leadership in the advertising industry, offering a select group of young aspiring female creatives the support they need to change the tides. ...READ MORE