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Join Mazda on the Long Drive Home in Instagram Campaign by JWT Canada

Join Mazda on the road trip of a lifetime in this unique Instagram campaign launched by JWT Canada.

On December 17, the carmaker began posting images and videos that charted the course of a bright red Mazda. From then until the campaign’s end on March 28, Mazda pushed out three posts at a time, each beautifully illustrated image fitting together like puzzle pieces. ...READ MORE

JWT MENA’s Brand Intelligence Team Deciphers “Mipsterz,” Muslim Hipsters

In, “In the Name of Faith and Fun,” its latest deep dive into consumers trends, JWT MENA Brand Intelligence sheds light on Mipsterz, a growing cultural phenomenon of young, hip and edgy Muslims who are paving the way for a new era of Muslim integration, that opens up many brand opportunities for the socially savvy marketer. ...READ MORE

JWT Argentina Brings Bugs to Church in New Spot for The Forest Bank

The Forest Bank (Banco de Bosques) is a non-governmental organization (NGO) that protects wild forests in Argentina.

"Church,"A new spot for the foundation by JWT Argentina highlights how, by giving $10 per month, people can become the guard-keeper of 10 square meters of forest. ...READ MORE
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Time to Retire the Busy Working Mum

If I could nail down the stimulus that prompted me to research and write the Female Tribes, then it would be simply this: why as a society when we talk about women do we always define her in terms of her responsibilities instead of her achievements?

The totem for this behaviour in the communications landscape must certainly be ‘The busy working Mum.’ How often do we hear the term ‘Busy working Dad’?

The answer is: not often enough. ...READ MORE

“I Touch Myself”: JWT Sydney Transforms Chrissy Amphlett Hit into Breast Health Awareness Anthem

Today, JWT Sydney, Cancer Council and family and friends of Chrissy Amphlett have launched the “I Touch Myself Project” to raise awareness of breast cancer and as a tribute to Amphlett, the iconic Australian vocalist who passed away from breast cancer almost one year ago. ...READ MORE

At Bitcoin Conference, Forecasts of Astronomical Potential and Government Oversight

A year ago, “bitcoin” held little to no meaning for most people around the world. Today, while many are confused about what the cryptocurrency is exactly, a growing and vocal group of proponents are championing it, arguing that bitcoin could reshape how we view currency and handle financial transactions across the globe. ...READ MORE