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ADFEST 2015: So bad, it’s good

What does it mean to be “bad”? Breaking the rules? Shocking your audience? Or gathering a critical mass of men wearing tight pants at a convention hall in Pattaya?

1,110 delegates flew in from 53 cities around the world to try to answer that question in Pattaya, Thailand from March 19-21 in one of Asian advertising’s biggest annual events. The theme for ADFEST 2015: Be Bad. ...READ MORE
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Lyle Tick joins J. Walter Thompson Company as Chief Growth Officer

“Since joining J. Walter Thompson one year ago, my main objective has been growth. And in Lyle, we have added to our management team a global citizen and digital native who is equipped to embrace the challenges of the industry and turn them into opportunities for growth. As J. Walter Thompson Company charges ahead towards an ambitious goal of getting each office to the top of its market, Lyle will be an important asset in realizing that objective, and helping us to evolve from advertising agency to marketing communications brand.” – Gustavo Martinez ...READ MORE