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Instagram Stories vs. Snapchat Stories

When Instagram unveiled Instagram Stories earlier this month, the interwebs flooded with debates about the close similarities the new feature bears with Snapchat's own Stories feature. Headlines like Huffington Post's "Is Instagram Stories the Nail in Snapchat's Coffin?" and The New York Times' "Instagram Take a Page from Snapchat, and Takes Aim at It, Too" define much of the chatter generated by Instagram's new release and today, Florence Lujani, J. Walter Thompson London's Social Team Lead & Head of Influencer Relations, joins in with her own take on this social media boxing match. ...READ MORE