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New Kleenex Cottonelle campaign by J. Walter Thompson Sydney confronts the devastating effects of deforestation

Borneo, located southeast of the Malay Peninsula and southwest of the Philippines, is known as the third-largest island in the world.

But a new campaign by J. Walter Thompson Sydney for Kimberly Clark's Kleenex Cottonelle brand,  showcases another side of the one of the world's great islands.The two TVCs that lead the campaign are designed to raise awareness of the importance of sustainable forest management showcases the devastating effects unsustainable deforestation has on Borneo's endanger Orangutans. ...READ MORE
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Lens on Creativity: Evgenia Arbugaeva

J. Walter Thompson is a proud supporter of the International Center of Photography (ICP), which held its 31st Annual Infinity Awards last month. The Infinity Awards have long celebrated the most distinguished careers and budding luminaries in the field of photography, including artists such as Annie Leibovitz, Bruce Weber, and Susan Sontag, among others over the years. The Lens on Creativity series features this year's ICP award winners, sharing their creative inspiration, vision and groundbreaking work. ...READ MORE
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J. Walter Thompson Cannes 2015: Young Lions

The Cannes Young Lions Competition is an incredible opportunity for the industry’s next generation of creative geniuses to prove themselves on a global platform.

At the Festival, pairs of advertising professionals age 28 and under are challenged to complete a real-life brief from a global charity and have their idea evaluated by the same experts who sit on the Cannes Lions juries. Gold winners will receive their awards on stage at Cannes’ official Awards Ceremonies and receive two passes to next year’s Festival along with accommodation for the week. ...READ MORE
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Meet Generation Z in J. Walter Thompson Company’s latest trend report

The Innovation Group, the newly launched innovation and futurism unit of J. Walter Thompson Intelligence, today unveiled a new report on Generation Z (those born in the mid-1990s and early 2000s). The report, which features original quantitative studies and consumer data, examines this emerging generation’s key behaviors and attitudes, as well as the brands and influencers engaging them. ...READ MORE