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The Benefits and Dangers of Big Data

Financial firms and other large organisations are finding that they need to process massive amounts of data. However, this move carries both benefits and risks and it is important to be aware of both. Big Data, as it is known, is everywhere. It is found in mathematics, government, science and so on. The financial services industry uses it the most, however, and this is potentially also where the largest risks are. The idea around Big Data is being able to analyze and process huge amounts of data very quickly. ...READ MORE

JWT’s ‘Meet the New Family’ Trend Report Examines How and Why Families Are Evolving

As the notion of family rapidly evolves, “Meet the New Family” explores how and why household makeup, interpersonal ties and family structures are changing. Marriage is no longer a given in many parts of the world, nor are children; at the same time, gay couples are embracing these milestones as attitudes and laws change. Meanwhile, as people live longer, more are forming new families in later decades, and households are expanding to include multiple generations. On the other end of the spectrum, more people are living in households of one, forming families out of friends or even treating pets as family. ...READ MORE

Meet the People: Ezra Geld, CEO of JWT Brazil

Ezra Geld, CEO of JWT Brazil, has studied in both the U.S. and U.K., and has experience across consulting, media strategy and planning backgrounds. He began his career in London at PHD, primarily servicing media clients such as the BBC and The Guardian/Observer. He returned to Brazil in 2004, joining JWT as Media and Insights Director. Over the ensuing years, he then moved into client services and a broader management role. ...READ MORE