J. Walter Thompson Mexico talent wins Young Creatives gold and silver awards at the Mexican Creative Circle

Four young professionals from J. Walter Thompson Mexico took the awards at the 2015 Young Creatives Contest organized by the Mexican Creative Circle, the precursor of the Cannes Young Lions competition.

The duo made up of Sergio Fernández and Enrique Caballero took the gold in the Film category and silver in the Cyber category. Juan Junior Barreto took the gold in Cyber, and Mariano Alanís Lobato claimed the silver award in the Print category. Juan and Mariano each partnered with colleagues from other agencies. ...READ MORE

J. Walter Thompson New York Hosts Portfolio Night 13

ADC Portfolio Night is the largest one-day advertising portfolio review in the world. It’s a fast-paced evening of advice, networking, mentorship and recruitment, where aspiring young advertising copywriters, art directors and designers meet with renowned advertising creative directors in creative hubs across the world.

J. Walter Thompson New York will be serving as the Portfolio Night 13 host for New York City on May 20 at 5 PM, bringing together a dynamic program that champions the agency’s pioneering values and the city that became the birthplace of Madison Avenue. ...READ MORE
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Touch Lebanon, FOO and J. Walter Thompson Beirut create unique Latin Arabic keyboard

When keyboards were first designed, they were created with English speakers in mind, forcing speakers of other languages, like Arabic, to adopt the standard Latin keyboard, or “qwerty” keyboard, and use numbers to recreate the letters in their language that don’t exist in the standard Latin keyboard.

The Lebanese call this hybrid between the standard Latin letters and the numbers they use to represent Arabic sounds and letters “Latin Arabic.” Today, it is the most used chat language in Lebanon. ...READ MORE
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Nestlé, Garoto and J. Walter Thompson Brazil reimagine the Easter egg hunt for mobile

In a move to appeal to a generation of digital native children, Nestlé and Garoto, its Brazilian chocolate brand, set out to rethink one of the most traditional children’s games in Easter season: the egg hunt.
With the Easter Egg Radar, an app created by J. Walter Thompson Brazil in partnership with IUQO, kids can be directed to a chocolate egg by the Easter bunny itself. It appears on the smartphone screen and gives “hot” and “cold” leads as the children move close to or further away from the chocolate egg. ...READ MORE

Top takeaways from SXSW 2015 by JWTIntelligence

SXSW Interactive was bigger than ever this year, with more than 33,000 attendees and hundreds of panels, workshops and brunches. The best and truly futuristic content can be hard to find amid the conference’s bloated schedule, but JWTIntelligence selected the most compelling insights for its latest report, a roundup of the key themes and takeaways from SXSW Interactive 2015. ...READ MORE
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J. Walter Thompson Beirut and Fathallah Films partner for launch of new film, “Khalil Gibran’s The Prophet”

J. Walter Thompson Beirut announced today its partnership with Fathallah Films in Lebanon for the red carpet premiere and MENA launch of new film Kahlil Gibran’s The Prophet, based on Lebanese artist Kahlil Gibran’s book of 26 prose poetry essays.

Gibran was born in Lebanon in 1883. As a young man his family emigrated to Boston, Massachusetts in the United States, where he penned his best selling novel The Prophet, published in 1923. Since its publication, it has been translated into more than 40 languages and has sold over 100 million copies worldwide. ...READ MORE