February 20, 2014 • by JWT
February 19, 2014 • by JWT
Celebrations are in full swing after JWT made waves at this year's MENA Cristal Festival, dominating top honors and winning 5 Grand Cristal (Grand Prix), 11 Cristal (Gold), 11 Sapphire (Silver) and 13 Emeralds (Bronze) awards. JWT Cairo took home the festival’s highest honor, the Festival Grand Cristal, for their Vodafone “Fakka” campaign. (more…)
February 13, 2014 • by JWT
I used to be a biker. Not any biker, mind you, but a motorcyclist. Worse, I used to be an all-year-round, come rain or shine motorcyclist. As this was in England, it meant more rain than shine, but that’s besides the point. What I loved about being a motorcyclist besides the thrills associated with controlling a fundamentally unstable vehicle, was camaraderie. What differentiates bikers is a sense of solidarity borne out of a commonly-felt sentiment of defiant vulnerability. (more…)
February 5, 2014 • by JWT
Who said monsters were scary? Maybe they are just as fun, lovable and human-like as we are… That's what Jordan Young, Art Director at JWT New York, thought when he started his personal tumblr project Matching Monsters
—an illustrative blog that captures the monsters counterparts in all of us. With the claim "there's a monster out there for everyone, sometimes you just need help seeing it," Jordan brings to life the monster twins in submitted photos, and the results are great (check out the sleepy line chef, our personal favorite, for starters). Even Laughing Squid
are fans of the site, and now hundreds of people around the world are too, spawning a spike in traffic since the project's launch on January 1st.
We sat down with Jordan to get the scoop on Matching Monsters, the story behind it, and how it's taken off: (more…)
February 4, 2014 • by JWT
Challenging some long held gender stereotypes, the latest research ‘Masculinity & Modernity: Investigating the Men of Britain Today’ from JWT London
reveals interesting insights about the modern male.
For instance, being married or in a committed relationship is actually more important to men (85%) than it is to women (79%). And expressing emotion, long depicted as a sign of male weakness, is now not just something most men are comfortable with, it is actually a source of pride (62%). (more…)
January 30, 2014 • by JWT
Global Business Director by day, fashion designer at night, Shereen Daver has made a successful career for herself in the advertising industry and now is taking on the fashion world. Her line DAVER
, which was launched in 2013, integrates her passion for European luxury shoes with her love for style, British flair, and
her Persian roots. With Fashion Week just days away, Shereen is unveiling her latest Spring collection to the world from Feb. 4-9 at WALK BY DAVER,
her first pop up store in Manhattan.
We sat down with Shereen to hear the latest scoop on her fashion line, her inspiration and what's in store next for DAVER: (more…)
January 29, 2014 • by JWT
We're excited to welcome Jinal Shah
in her newly appointed role as JWT Global Digital Strategy Director. Jinal will be instrumental in defining JWT's digital strategy and building its global digital capabilities. She will also be working closely with global business leaders in key offices to drive new business and help integrate acquisitions across developing markets. (more…)
January 27, 2014 • by JWT
When it comes to food we grown-ups have plenty of hang-ups, baggage and issues. But you know who doesn’t? Children. So who better to hold up a mirror to our ridiculousness than our kids? They speak candidly and their insights are genuine, insightful and often humorous. Which makes them the perfect people to remind us that it might be time to re-evaluate our thoughts on diets.
What is stronger than steel cable and grows faster than any plant in the world?
If you think the answer includes the word ‘super’ you’re not far off. Bamboo is a super-material, something HSBC believes is capable of replacing steel as a building material in emerging global markets. (more…)
January 23, 2014 • by JWT
To bring JWTIntelligence's annual 10 Trends report to life, last week they held their first Trends Salon at JWT New York. The event brought together an array of the experts and influencers who provided vital input to the report. (more…)
Economic uncertainy, social tension and the hyper-connected progressive Arab are driving many of the trends forecast for the near future. According to the second annual trend report from JWT MENA, progressive consumers are taking on the responsibility of shaping their own futures with crowd power and technology, and enabling self-sustainable lifestyles. (more…)