JWT Singapore and global fragrance company Givaudan have harnessed the power of smell to create "Smell a Memory" kits. Designed to help families with loved ones who suffer from Alzheimer's and dementia, each kit contains scents personalized for individual patients based on their age, ethnicity, family history and personal stories. Each smell triggers emotional memories in patients and helps the family engage and connect with those who suffer from these diseases.
Worldmakers returns today with its third installement, partnered with LinkedIn's Influencer program and featuring new guests and new insights. Through an exclusive media partnership, Worldmakers will be hosted entirely on the LinkedIn Influencer page of JWT Worldwide Chairman and CEO Bob Jeffrey–making it the first original video series to air exclusively on LinkedIn, the world's largest professional network on the internet. The series makes its LinkedIn debut with award-winning celebrity chef Marcus Samuelsson, who shares his thoughts on innovation in the food industry and the customer feedback loop.
Following last month's announcement of Junghwan Kim's promotion to managing director of JWT Korea, JWT North Asia Executive Creative Director Yang Yeo has promoted GyooYong Oh to Chief Creative Officer of JWT Korea, adding creative benchstrength to the new leadership team. (more...)
Time for another round of top Cannes contenders. Today we share work from Bangkok, Madrid, San Juan and Atlanta. Each delivers key brand messaging in a unique and innovative way. The work includes Oriental Princess "Reflection," GModelo (Corona) "Save the Beach Desktop," Banco Popular "The Race of a Country" and United States Marine Corps "USMC YouTube Brand Channel." Check out the videos after the jump! (more...)
Nature, as we are taught at school, abhors vacuum. But what our teachers never told us is that nothing abhors vacuum more than talent. Talent just needs to express itself – a desire so irresistible it can leave no gap unfilled. In our advertising ecosystem, this is where a useful organism comes in: opportuneurs. (more...)
Adding yet another accolade to a growing list of awards, JWT Singapore was named Creative Agency of the Year (Bronze) and Direct Marketing Agency of the Year (Gold) at Marketing Magazine’s annual award show. Frank Bauer, JWT Singapore CEO commented on the honor saying, "It's wonderful that our team has been recognized for all their hard work during a year of tremendous change." (more...)
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at the most creative people in business, the programmable world and the new browser. Read about these trends and more on JWT Intelligence.
Another week closer to Cannes, another round of our top contenders! From New Zealand, Brazil, London and Beirut, the WORLDMADE work below blends international imagination with deep insights into local markets. This week’s top spots include Ford “Parkies,” Coca-Cola “Thank You, Santa,” The British Army “TA Live,” and Touch “My Plan.” Check out the videos after the jump!
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at ‘The Me Me Me Generation,’ bitcoin startups and YouTube’s evolution. Read about these trends and more on JWT Intelligence.
A wake-up call fit for a rock star, the 91 Rock Clock is the latest mobile app created by JWT Brazil and Agéncia Casa. Developed for Brazilian radio station 91 Rock Radio, the first alarm begins by playing soft rock, but plays increasingly harder styles of rock each time the user hits the 'snooze' button. Rise and rock-n-roll.
Believe in karma? A new online interactive experience created by JWT New York, in partnership with inTacto, puts your good karma to the test. Developed for the 2013 One Show, this isn't your typical online game. The Wheel of Karma gives visitors a chance to win personal experiences with ad land's most respected creative visionaries and leaders. Following the theme of "Desire. Deserve." a spin on the wheels answers the question: are the ad gods smiling upon you?
It's week two of our Cannes Contenders Roundup and today we're showcasing work that, whether for a global brand or local client, fully embraces international inspiration and imagination. This week’s top spots include Coca-Cola FM "Amplifier," Taiwan Blood Services Foundations "Red Christmas," HSBC "Serious Play (The Mint)," Gatorade "Sweat and Win Challenge" and Energizer (Litter Genie) "Me Luvz Mahselfz." Check out the videos after the jump! (more...)
Awards season is the most exciting time of year for our industry. We're happy to announce that JWT has had a great year at the CLIOs in New York City, bringing home a total of 17 CLIO awards including top honors---a Grand CLIO in Integrated Campaign awarded to JWT San Juan for Banco Popular's "The Most Popular Song." (more...)
JWT Intelligence Trend Strategist, Will Palley reports from the “Contagious” magazine Now/Next/Why conference in New York City and discusses the shift from digital consumption to digital production.
While the Maker movement is focused on old-fashioned, hands-on tinkering, we’re seeing the parallel rise of Digital Makers: a generation of coders who will start using their tech knowhow to build their own solutions and tools rather than waiting for someone else to do it for them. A presentation on the “Coding Generation” at Contagious magazine’s Now/Next/Why event in New York last week spotlighted the growing role coding is playing in culture, as an important technical skill and in the popular imagination.
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at the end of online anonymity, marriage as status symbol and healthy furniture. Read about these trends and more on JWT Intelligence.
JWT Intelligence Trend Strategist, Will Palley reports from the "Contagious" magazine Now/Next/Why conference in New York City and discusses the next big thing: alternative currency.
At Contagious magazine’s Now/Next/Why daylong conference in New York yesterday, the emergence of alternative currencies was a hot topic. The dramatic rise and fall of Bitcoin has highlighted the fact that consumer confidence is shifting away from traditional institutions like governments and central banks in favor of smaller, more independent alternatives. According to a recent study by Contagious, 21% of Americans and 15% of Britons would be comfortable with abandoning traditional sovereign currencies for currencies not tied to a major banking institution. (more...)
I recently returned from an invigorating (and exhausting!) tour across Asia–3 countries, 5 cities and 21,000 miles in 17 days. There was much to absorb, learn and contemplate on what was truly a WORLDMADE trip. I thought the easiest way to share my experiences was with a Top 10 List of the most surprising, interesting and coolest observations from my most recent visit to Asia. (more...)
JWT has won a place on the global advertising roster for brewing and beverage company Carlsberg Group. Following a competitive pitch, JWT joins a handful of other agencies including Saatchi & Saatchi, Fold7 and Santo. As part of the global roster, JWT will be able to pitch for brands from Carlsberg Group's wide portfolio that spans the regions of Northern and Western Europe, Eastern Europe, Middle East and Asia. (more...)
JWT Intelligence's April trend report, "Travel: Changing Course" examines macro trends such as Peer Power, Predictive Personalization and Hyper-Personalization, as well as their influence on the travel category. For example, an expanding peer-to-peer marketplace increasingly upends the hospitality, tourism and transportation industries. The report spotlights 20+ services focused on P2P lodging, experiences and transportation---companies who are both expanding the market for travel and also putting the squeeze on traditional service providers. (more...)
We're heading into another exciting year at the 2013 Cannes Lions Festival, and to celebrate some of our best work we will be sharing our favorite work from across JWT's global network. Over the next five weeks, we’ll be spotlighting work that embodies WORLDMADE creativity and insight. This week’s Cannes contenders include Kit Kat "Break from Gravity," Nike "Parallel Journeys," Heineken "Longest Merry Christmas," Vodafone "Fakka" and Macy's "Yes, Virginia the Musical." Check out the videos after the jump!