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Handling a Social Media Crisis

This past week I had the opportunity to attend SouthWiRED, a digital conference held at Atlantic Station. Of all the sessions, Handling a Social Media Crisis really piqued my interest, sharing principles not only useful for social media, but any area of business dealing with a crisis. My summation of the discussion is that three basic levels can define every office misstep. ...READ MORE

Meio & Mensagem Interview with Matt Eastwood: “A Diamond in the Rough”

Since 2009, the position for global Chief Creative Officer has been vacant at J. Walter Thompson, a network of the WPP Group, which will be celebrating its 150th anniversary in December. The last person to hold that position was Craig Davis, who left the position to be a creative director and co-chairman at Publicis Mojo, in Australia, and who abandoned the advertising industry in 2012 stating that advertising is not as relevant as it was in the past and that it currently delivers less value to clients. Coincidentally, upon deciding to reactivate the CCO function in July of this year (and after five years of working with regional creative leads or leads focused on international accounts, supported by a global council), JWT went after another Australian. ...READ MORE
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#IWILLLISTEN Aims to Break the Stigma of Mental Illness with Music

Mental illness is the most stigmatized condition in our country, and 1 in 4 Americans will experience a mental health disorder in any given year. In order to enact real social change and break down the stigma associated with mental illness, the National Alliance on Mental Illness of New York City (NAMI-NYC Metro) has empowered people through a campaign with three simple words – I WILL LISTEN. ...READ MORE

Q&A with JWT Canada’s Mark Phillips, Marketing’s Thirty Under Thirty Recipient

Marketing’s 30 Under 30 list recognized JWT Canada Director, Business and Corporate Development, Mark Phillips, among the industry's brightest, most passionate and most ambitious young talent. Marketing said of Phillips, "Today, he’s the right hand to [Susan] Kim-Kirkland, who first spotted him as a young, ambitious account executive during his first stint at the agency. Fresh out of school, Phillips landed his first job at JWT, working on clients like Kellogg and Walmart, which he grew from a brand-new piece of business and a team of four to a sizeable account and team of 14. More remarkable, he did this when he was just 25." ...READ MORE
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Q&A with JWT Canada’s Alex Newman, Marketing Mag’s 30 Under 30 Recipient

Marketing’s 30 Under 30 list recognizes the industry’s young talent whose brightness, passion, ambition and success in their early careers signal an even more distinguished career ahead. JWT is proud to share that two of our own, Art Director Alex Newman and Mark Phillips, Director, Business and Corporate Development, have been named among the industry’s thriving 30. We caught up with Newman to get his take on the honor. ...READ MORE
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Crowne Plaza Hotels & Resorts Launch Their First Brand Campaign in Six Years with JWT London

Last week, Crowne Plaza® unveiled a new campaign created by JWT London. It showcases the many ways Crowne Plaza® hotels always put their guests first.

JWT London’s research revealed that the success of a trip very much depends on how guests feel and that whether traveling for business or leisure they want to feel at their best. We also found out that guests of Crowne Plaza don’t necessarily realise how much of a different the services offered make and how much they help them to thrive. ...READ MORE