JWT Malaysia partners with Tropfest SEA to grow Asia’s largest short film festival

JWT Malaysia has partnered with Tropfest South East Asia, Asia's largest short film festival, to help accelerate the festival’s growth and raise its brand profile with audiences and aspiring film makers across the region. Tropfest began in Sydney, Australia in 1993 and today runs in New York, Australia, New Zealand, Abu Dhabi and the Malaysian state of Penang, where the event is now in its second year. ...READ MORE
Screen Shot 2014-11-20 at 1.29.52 PM

JWT’s AnxietyIndex explores consumer anxiety around ebola

Ebola. The name itself provokes various emotions for all of us — fear, frustration, anger and, perhaps most of all, anxiety. For the last month, JWT’s AnxietyIndex has been exploring consumers' sentiments around Ebola in an effort to help brands navigate consumer behavior in these times of heightened anxiety. The team has tracked levels and intensity of consumer anxiety as well as the drivers of that anxiety, both from a macro and micro perspective. ...READ MORE
Screen Shot 2014-11-18 at 2.26.54 PM

SickKids reveals most ambitious brand campaign in hospital’s history

Each year, more than 100,000 children are treated at The Hospital for Sick Children (SickKids). As we go about our daily lives, we don’t often stop to think about what these patients and their families are going through. As we eat our lunch, ride the subway or watch TV in the comfort of our own homes, a child at SickKids may be undergoing surgery, enduring chemotherapy to treat a life-threatening form of cancer or working with physiotherapists to rehabilitate following an injury. ...READ MORE

JWT Brazil’s Ricardo John named advertising professional of the year at 2014 Prêmio Colunistas

The 38th annual Prêmio Colunistas São Paulo was held on October 25 in Curitibia, Brazil. Sponsored by Associação Brasileira dos Colunistas de Marketing e Propaganda (ABRACOMP) and organized by Espaço de Marketing, the awards show was segmented into 13 categories: Integrated Media, Film, Radio, Print Media, Outdoor Media, Digital, Technical, Promo, Direct Marketing, Design, Media, Innovation and New Generation. ...READ MORE
10531468_706776442721736_6941532114504794823_o

At Web Summit 2014, exploring what’s next in tech

Today, technology is changing the world more rapidly than at any other point in human history. The annual Web Summit, dubbed Europe's most global tech event, calls together execs from new startups to big-name Fortune 500 companies offering these business leaders the opportunity to understand what the latest changes in technology mean for their businesses and communities. Lucie Greene, Worldwide Director of JWTIntelligence, headed to Dublin attend what some have called the "the best technology conference on the planet." Continuing reading for Greene's takeaways from the three-day conference. ...READ MORE
10308873_859431230754531_4986942458692128391_n

Meet the People: Trisha Lee, JWT Atlanta’s Senior Integrated Traffic Manager

In the process of writing this interview, no less than three of her colleagues said Trisha Lee is their favorite person in the agency and that she is one of the funniest people they know. Trisha is the Senior Integrated Traffic Manager at JWT Atlanta, but in her free time, she is a world traveler, satisfying wanderlust with adventures that have taken her to the top of the London Eye and to the pueblos of New Mexico. ...READ MORE