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JWT’s AnxietyIndex explores consumer anxiety around ebola

Ebola. The name itself provokes various emotions for all of us — fear, frustration, anger and, perhaps most of all, anxiety. For the last month, JWT’s AnxietyIndex has been exploring consumers' sentiments around Ebola in an effort to help brands navigate consumer behavior in these times of heightened anxiety. The team has tracked levels and intensity of consumer anxiety as well as the drivers of that anxiety, both from a macro and micro perspective. ...READ MORE
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SickKids reveals most ambitious brand campaign in hospital’s history

Each year, more than 100,000 children are treated at The Hospital for Sick Children (SickKids). As we go about our daily lives, we don’t often stop to think about what these patients and their families are going through. As we eat our lunch, ride the subway or watch TV in the comfort of our own homes, a child at SickKids may be undergoing surgery, enduring chemotherapy to treat a life-threatening form of cancer or working with physiotherapists to rehabilitate following an injury. ...READ MORE

At Web Summit 2014, exploring what’s next in tech

Today, technology is changing the world more rapidly than at any other point in human history. The annual Web Summit, dubbed Europe's most global tech event, calls together execs from new startups to big-name Fortune 500 companies offering these business leaders the opportunity to understand what the latest changes in technology mean for their businesses and communities. Lucie Greene, Worldwide Director of JWTIntelligence, headed to Dublin attend what some have called the "the best technology conference on the planet." Continuing reading for Greene's takeaways from the three-day conference. ...READ MORE

Meet the People: Trisha Lee, JWT Atlanta’s Senior Integrated Traffic Manager

In the process of writing this interview, no less than three of her colleagues said Trisha Lee is their favorite person in the agency and that she is one of the funniest people they know. Trisha is the Senior Integrated Traffic Manager at JWT Atlanta, but in her free time, she is a world traveler, satisfying wanderlust with adventures that have taken her to the top of the London Eye and to the pueblos of New Mexico. ...READ MORE
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‘Political furniture': JWT Brazil and Mobilize Brasil clean up political ads

What's the most cumbersome part of political campaigns? The posters and illegal stands left behind when elections are over. In fact, in Sao Paolo Brazil, political campaigns generated more than 250 tons of trash. In past years, no one has known what to do about all the clutter strewn along the sides of the roads, but this year JWT Brazil and Mobilize Brasil, a portal for content on sustainable urban mobility, came up with an incredible solution. ...READ MORE