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J. Walter Thompson Canada Creates New Back-to-School Campaign for Walmart

Back-to-school season means parents are strapping their kids with the school year must-haves: new binders, new notebooks and new clothes. J. Walter Thompson Canada and Walmart Canada together realized that beneath the shopping frenzy and pep-talks for the year ahead, there's something obvious but often unspoken tugging at parents' heartstrings: their kids are growing up fast. ...READ MORE
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“Pap Culture”: J. Walter Thompson Cape Town’s Nwabisa Mda and Bongeka Masango Discuss Their YouTube Success

J. Walter Thompson Cape Town’s Nwabisa Mda and Bongeka Masango are two of the three power players behind YouTube channel “Pap Culture.” The content-creation duo formed Pap Culture with fellow South African YouTuber Thembe Mahlaba. Together, they curated an entertainment platform that brings the authenticity of South African youth culture to the digital landscape. ...READ MORE
SXSW PANEL PICKER

Cast Your Vote: SXSW 2017 PanelPicker is Live

Adworld’s version of election season – SXSW 2017 PanelPicker – has officially commenced. The conference has become one of the largest events in creative technology and emerging media. PanelPicker, a crowdsource tool established by SXSW in 2007, lets the community decide who’s in and who’s out. Here are the J. Walter Thompson Company sessions you can vote for on PanelPicker. To cast your vote, create an account or sign in online: http://panelpicker.sxsw.com/ ...READ MORE