In today’s s tech-centric world, brands need to be on their toes at all times. In an effort to keep clients competitive in an “always on” world, J. Walter Thompson Singapore has launched JWT25, an effort designed to provide a quick solution to online video content, which will be developed within 25 days by a team of millennials with an average age of 25.
“Super Rare,” HSBC’s new feel-good campaign crafted by J. Walter Thompson London, emphasizes the importance of celebrating the “little” things in life to demonstrate the small but powerful features HSBC’s digital current accounts (checking accounts), like Fast Balance and Touch ID. ...READ MORE
Back-to-school season means parents are strapping their kids with the school year must-haves: new binders, new notebooks and new clothes. J. Walter Thompson Canada and Walmart Canada together realized that beneath the shopping frenzy and pep-talks for the year ahead, there's something obvious but often unspoken tugging at parents' heartstrings: their kids are growing up fast. ...READ MORE
J. Walter Thompson Cape Town’s Nwabisa Mda and Bongeka Masango are two of the three power players behind YouTube channel “Pap Culture.” The content-creation duo formed Pap Culture with fellow South African YouTuber Thembe Mahlaba. Together, they curated an entertainment platform that brings the authenticity of South African youth culture to the digital landscape. ...READ MORE
J. Walter Thompson New York and Wild Turkey Bourbon have partnered to create a new global brand campaign that will launch in September of this year. This assignment expands upon J. Walter Thompson Company's global relationship with the Campari beverage group which acquired Wild Turkey in 2009. ...READ MORE
Julia Mitri is a rising senior at Syracuse University. This summer, she worked as an intern for J. Walter Thompson New York's Global Communications team. ...READ MORE
Adworld’s version of election season – SXSW 2017 PanelPicker – has officially commenced. The conference has become one of the largest events in creative technology and emerging media. PanelPicker, a crowdsource tool established by SXSW in 2007, lets the community decide who’s in and who’s out. Here are the J. Walter Thompson Company sessions you can vote for on PanelPicker. To cast your vote, create an account or sign in online: http://panelpicker.sxsw.com/ ...READ MORE