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JWT Sydney Promotes Creative Duo

Today, JWT Sydney announced that award-winning creative duo Will Edwards and Chris Badger would be promoted to Associate Creative Directors. Since joining the agency together just three years ago, Badger and Edwards approached their creative work with a commitment to raising the bar and consolidating key relationship. The result was a range of outstanding work for a number of notable brands on JWT’s client roster. Simon Langley, the agency’s ECD, said of the promotion, “Will and Badger are that rare breed of creative that understand the delicate balance of building strong client relationships whilst pushing great creative work.” He continued, “The agency is going through an exciting period of change with a real focus on the work. These guys have an enormous amount of experience across multiple categories, which is invaluable to our clients. I look forward to seeing them develop in their new roles and providing creative direction across the agency.” Prior to joining JWT Sydney, the creative two-some spent three years at Clemenger BBDO as group heads and many other leading agencies both in Australia and overseas during careers spanning more than 15 years.

JWT MENA’s Brand Intelligence Team Deciphers “Mipsterz,” Muslim Hipsters

In, “In the Name of Faith and Fun,” its latest deep dive into consumers trends, JWT MENA Brand Intelligence sheds light on Mipsterz, a growing cultural phenomenon of young, hip and edgy Muslims who are paving the way for a new era of Muslim integration, that opens up many brand opportunities for the socially savvy marketer. ...READ MORE

JWT Argentina Brings Bugs to Church in New Spot for The Forest Bank

The Forest Bank (Banco de Bosques) is a non-governmental organization (NGO) that protects wild forests in Argentina.

"Church,"A new spot for the foundation by JWT Argentina highlights how, by giving $10 per month, people can become the guard-keeper of 10 square meters of forest. ...READ MORE
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Time to Retire the Busy Working Mum

If I could nail down the stimulus that prompted me to research and write the Female Tribes, then it would be simply this: why as a society when we talk about women do we always define her in terms of her responsibilities instead of her achievements?

The totem for this behaviour in the communications landscape must certainly be ‘The busy working Mum.’ How often do we hear the term ‘Busy working Dad’?

The answer is: not often enough. ...READ MORE

“I Touch Myself”: JWT Sydney Transforms Chrissy Amphlett Hit into Breast Health Awareness Anthem

Today, JWT Sydney, Cancer Council and family and friends of Chrissy Amphlett have launched the “I Touch Myself Project” to raise awareness of breast cancer and as a tribute to Amphlett, the iconic Australian vocalist who passed away from breast cancer almost one year ago. ...READ MORE

At Bitcoin Conference, Forecasts of Astronomical Potential and Government Oversight

A year ago, “bitcoin” held little to no meaning for most people around the world. Today, while many are confused about what the cryptocurrency is exactly, a growing and vocal group of proponents are championing it, arguing that bitcoin could reshape how we view currency and handle financial transactions across the globe. ...READ MORE

Meet The People: New CTO of MENA Region Greg Shuler

JWT announced today the appointment of Greg Shuler as Chief Talent Officer for the MENA region.

Shuler joins from SapientNitro where he has managed the full HR remit for its European business and was instrumental in building the company culture in Europe as well as leading due diligence and acquisition work from a people perspective in the region since 2008. ...READ MORE