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#makeitcount is Nike's current global campaign, in order to demonstrate that each runner's effort does count, we created a Nike online auction site where instead of bidding money, you bid their Nike plus kilometers for exclusive products.
Apparel Apparel & Fashion Auction Bid digital Fashion Kilometers Nike Running Sports
JWT Mexico City
Mexico
JWT is a magic site where everything is possible; a place where everything you dream comes true. This is a place where you develop and create stories day after day. This is where you dare...
Ejército Nacional 519 Mexico City Mexico
+52 55 5729 4032
Enrique Codesido Levy
Executive Creative Director / JWT Mexico City
Born in Uruguay, Quique tried to be a soccer star but he was a terrible player, so he dedicated his life to his other passion: advertising.
Graduated from the Escuela de Bellas Artes...
enrique.codesido@jwt.com
Nike - Nike + Human Race
Nike Running Jockeys / JWT Bangalore
To get Bangaloreans to participate in the Nike + Human Race, we tied up with a local radio station and replaced regular RJs with Running Jockeys who actually ran in the studio and out...
Nike - Cricket
Nike Bleed Blue Cricket / JWT Bangalore
To launch the Nike blue jersey as the uniform of the nation, and deepen the Nike relationship with the sport and its athletes across the streets & stadiums of India. One expression was...
Nike
Parallel Journeys / JWT Bangalore
‘Parallel Journeys’ featuring a roster of the sport’s best athletes, parallels the journey of hard work, training and dedication young cricketers take to achieve success,...
Kimberly Clark - Alukim
Fish / JWT Mexico City
Nothing keeps things fresh as its own skin… and Alukim.
Mexican Red Cross - National Fundraising Drive
Coin-op Kiddie Rides / JWT Mexico City
Lately, corporate donations to the Red Cross have eclipsed those of individual Mexicans, making people feel their contribution is insignificant. So we built coin-operated kiddie...
Casa Cuervo - Jose Cuervo in support of responsible drinking
It takes longer / JWT Mexico City
We hear what seems like random words, but slowly we start to understand that those words describe a certain object. By the time we know what the object is… it’s too late.
Ford Motor Company - Explorer - Edge - Lobo
Rearview / JWT Mexico City
Ford vehicles can see behind as if they could turn their head around.
Cadbury - Bubbaloo
Stuffed with fun / Rellenos de diversión / JWT Mexico City
A piece of Bubbaloo gum, does whatever it takes to get dizzy and throw up its liquid center.
Johnson & Johnson - Dramamine
Flying Fish/Swimming Birds / JWT Mexico City
Being away from home can make you sick.
Nestle - Kit-Kat
Meeting / Smartphone / JWT Mexico City
Visual respresentation of what you might need a break from.
Electrolux - Ultraone
Stadium / JWT Mexico City
People are sucked by a giant Electrolux Vaccum Cleaner.
Coca-Cola / Mexican Red Cross - Ciel
Water in the desert / JWT Mexico City
The Problem:
Every year, many people die from dehydration trying to cross the Mexican border to the USA
through the Sonora desert. This is a worldwide-known truth.
The Idea:
The Mexican...
Nokia / Orquesta Sinfonica Nacional - Institutional
Ringphonic Orchestra / JWT Mexico City
The problem:
It has become regrettably common these days during movies, theaters and concerts, to hear an
unexpected ringtone upsetting the artists and the rest of the audience....
Coca-Cola - Ciel
Splant / JWT Mexico City
Ciel is a brand that has shown its concern regarding the reduction of trash pollution. Every year, the brand takes actions to fight this problem but this year, we found...
