Backup Your Data, But Welcome A Fresh Start

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I’ve had an unfortunate series of events happen to my digital life over the past few months, but have learned a couple very valuable lessons from it.  The unfortunate series of events began with a 500 GB hard drive failure on my home desktop PC.  It had my entire life on it from 1996 to present day.  All my pictures,  movies, music, contacts, calendar entries, bookmarks, etc… you get the picture.  Luckily I kept an external 500 GB backup drive, which I had updated a couple months before the crash.  I bought a new (1 TB) hard drive for the computer and was able to recover most of my important files, not including anything new since the last backup.

Then a month later I dropped the backup drive and poof, all those backup files gone.  Good thing I had already restored them onto my PC.  But that’s not all.  A week later my (jailbroken) iPhone went into a hacked-app coma, never to awake.  That means I lost all my apps, music, pictures, videos, contacts, calendar entries, etc… AGAIN!  But once again, I’ve been using the backup feature on iTunes and was able to restore everything I lost, except for the month of content since the last backup.

So, lesson #1 (and it’s been said millions of times, but couldn’t be more important):  BACK UP EVERYTHING THAT MATTERS TO YOU! Back it up online, back it up on external drives, back it up on facebook and your phone.  It doesn’t matter how you back it up, just make sure you have extra copies of the files that matter.

As history has progressed, humans have stored information in less and less stable mediums: stone, wood, papyrus, parchment, paper, magnetic tape, floppies, CDs and now hard drives.  Each development more likely than the last to be destroyed or erased, reinforcing the need to have backups (unless you have the time to chisel your family photos into stone).

The second lesson I learned is how nice it is to start from scratch, remove some clutter and set up your phone or computer better the second time around.  When my devices crashed, I didn’t rush to immediately restore them back to the cluttered messes that they were before the crash.  I slowly added stuff back to the devices that I knew I was going to use and avoided downloading or installing the apps or programs that slowed it down, or in the case of jailbroken apps, that crashed my phone.  I also took the opportunity to test new programs, apps and especially browser add-ons.  Think of it like spring cleaning and your PC or phone can come out running much better than it did before it tried to erase your past.

UPDATE:  I’ve been reviewing a few online backup sites recently and many seem like very good options.  Low cost, easy to use and secure stability.

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What do Red Cross, Harvard and Tasti D-Lite have in common?

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What do Red Cross, Harvard, and Tasti D-Lite have in common? They have all learned how to use existing social media and digital platforms to work overtime for their causes and brands. Let’s take a little walk through three highly effective and brilliant uses of this digital thinking.

Case Study No. 1: Red Cross
As the world watches the heart-breaking images of the devastating earthquake, our hearts are saddened. We want to provide help in whatever way that we can, but we live here. They are there. What role can we play? This is where Red Cross stepped in to provide a way. Everyone knows that Red Cross plays a huge role in responding to disasters around the world. They also accept donations that fund these very causes. Their mission didn’t change but their call-to-action did. Many people would never take the time to seek out a way to give to Red Cross, but our tech-savvy society had phones in hand when they heard of the Haiti disaster. Many of us, including myself, learned of the disaster on my phone. So, the idea of using that device as a quick and easy means of collecting money was perfect. With a simple text message, you can donate $10 to the Red Cross’ relief efforts in Haiti. The buzz about the 90999 SMS code spread like wildfire across Twitter and Facebook. Within 3 days they had raised over $3 million dollars in donations through text messaging alone. That is phenomenal! That is money that may have never been seen if this system wasn’t in place. It is such a simple technology, but it found a great use in this tragedy. Tony Aiello of mGive, the company that is handling the donations for Red Cross, said it best, “Today is a huge day for mobile giving. We are experiencing a tipping point.”

Case Study No. 2: Harvard
Remember the first day that you walked onto your college campus as a freshman? Can’t you feel your heart pounding as you try to discreetly glance at your campus map that is secretly tucked away inside of your shiny new binder? Well, Harvard is attempting to take the fear out of freshman life and encourage upper class-men to become more involved and active on campus. Enter Foursquare. For all of you Mayors out there, you already know that Foursquare is a game that lets you & your friends discover new things in the city, and you earn points and unlock badges when you discover something new. You can think of it as a location-based scavenger hunt with the goal being to connect with new places and ultimately new people. So, Harvard has partnered with Foursquare to create a game and badge specific to their locations. I think this is a great use of a previously existing social platform. Instead of reinventing the wheel, Harvard has harnessed the power of a very popular tool to encourage campus activity and help save fearful freshman.

Case Study No. 3: Tasti D-Lite

If you peek inside your wallet, do you find a stack of unused loyalty reward cards? Or do you have a myriad of grocery store fobs that adorn your key ring? Even though the rewards of using loyalty cards can be beneficial to our bottom line, many people simply forget to use them. But would you reconsider if your incentives were increased? Tasti D-Lite has taken a new approach to customer loyalty by combining digital platforms that their patrons already use. If you connect your Tasti D-Lite loyalty card, known as the TreatCard, to your Twitter and/or Foursquare account, you can earn additional points for spreading your Tasti D-Lite love. When you swipe your card, you will earn points for an automated tweet that will go out, and when you check in on Foursquare more points will be added to your account. Again, it’s such a simple idea that will most definitely have an effect on their patrons. Tasti D-Lite may be one of the first to attach loyalty rewards to social media engagement, but they won’t be last. Others will soon see the benefits and follow suit.

Brands are always looking for ways to further their cause, engage their consumers, and increase their awareness. Red Cross, Harvard, and Tasti D-Lite, although drastically different in their missions, have all found a shared success harnessing the power of existing digital addictions. These case studies are great examples of how to implement easy and highly successful programs for your brand. So, what digital power will your brand harness?

Sources:
NY Times Blog
Mashable: Harvard
Mashable: Tasti D-Lite

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Qualcomm Announcements from CES

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Lots of big announcements from Qualcomm at CES this year:

Qualcomm CEO Keynote

Qualcomm CEO just announced that their chipsets and CDMA technology, plus AT&T will now support Google’s Chrome OS. He then introduced HTC’s CEO who announced that as a part of their mission to bring smartphones to the masses, they are launching the new HTC Smart device.

Qualcomm Announces 1st Smartbook with Lenovo

Lenovo CEO is announcing Lenovo’s first Smartbook – a smartphone and mini-PC powered by Qualcomm’s Snapdragon tech. Skylight smartbook is always connected. First in a new category. First to run Flash 10. 3 spae browsing, up to 3 pages visible at the same time.

Qualcomm and HP Preview Andriod Laptop

Yep, you heard it. An HP laptop coming using Andriod OS for always on connectivity. Close the laptop and it’s still connected. Open the laptop and you’re already on – no re-opening all your applications.

Qualcomm Project Kinect

Project Kinect outfits schools in North Carolina with wireless technology and equipment. They will expand to 4 new projects for wireless programs in schools. Program provides, for example, offers interaction with textbooks on their netbook, rather than carrying their books.

To do this, Qualcomm is developing new mirasol display technology with color and full motion video for e-readers and smartbooks.

(Note:  This post has been edited to combine a few different, smaller posts into one)

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CES Keynote from Nokia CEO

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Just got out of the first keynote address today, with OPK, CEO of Nokia. It was a very dynamic presentation with overall theme that Nokia believes that you can do good business and do good at the very same time. OPK shared stage with (in his words) “Nokia’s Indiana Jones” – who leads global efforts to uncover consumer insights in the developing world – as well as with a travel journalist from Lonely Planet. Videos of the presentation coming shortly!

The big news – OPK announced a venture challenge whose prize is a $1million investment for the single innovator who can propose a mobile application or service that will make a substantial difference in lives of people who make less then $5 per day. Find out more at http://CallingAllInnovators.com

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Nokia @ CES

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Worth your time to visit the Nokia booth @ CES.  This is the first year that Nokia is selling devices directly from the booth.

Nokia Booth @ CES 2010

Nokia booth @ CES 2010

OVI: 4 separate zones each promote Nokia smartphone solutions via interactive demonstrations with Ovi services and applications.  The booth’s featured zone focusing on the Ovi Maps, with an interactive HDTV touchscreen as well as Nokia N97 devices available to demo the service.

Nokia Ovi Maps Wall

The featured Ovi Maps wall at the Nokia booth

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The masses are mingling. Is your brand at the party?

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image by chrisjohnbeckett

2010 is upon us, and many of us are surveying the triumphs and failures of the last decade in an attempt to make this one better than the last. Many top ten lists have surfaced for the latest and greatest predictions of the coming year and decade, and I have been especially drawn to the “10 Crucial Consumer Trends for 2010″ that was published by trendwatching.com. One of particular interest to me is the idea of Mass Mingling. As trendwatching.com puts it, “Ironically the same technology that was once seen to be—and condemned for—turning entire generations into homebound gaming zombies and avatars, is now deployed to get people out of their homes.” As more people are utilizing location based social services, such as Foursquare, Loopt, and Google Latitude, more people of similar interests are gravitating together for common causes and fun. The digital walls have fallen.  We are now entering what I believe to be a world that has a digital layer that lives on the real streets, rather than a computer world full of 3-D avatars. People no longer desire to hide behind the anonymity of their computer screen, but they are seeking to connect and share in real-time and in real-life with those who they have discovered via the interwebs.  So, what does this mass of mingling mean for your brand? I view it as the golden opportunity for 2010.

In decades gone by brands had to hunt down their target and attempt to assimilate a mix of media that would hopefully hit a large percentage of those eyeballs. In today’s world, people are clustering themselves willfully. The upside for brands? Go find your group and follow them. I mean this both figuratively and literally. If you keep a constant finger on the pulse of your brand’s society, you can become a part of that culture. You can learn how to add value to conversation,  provide reward for brand enthusiasm, and make yourself a lovemark to those who your brand values most. Hear about a flash mob that is going to assemble? Make sure that you are there to be a part of the action. Learn of a tweet-up or tumblr meetup that has the attention of your brand’s target?  Be there! Make your face a common presence among your in-crowd. Now, you don’t want to be a salesman at the party. You want to be the cool kid who is laid back that other people seek out. If you wear your brand well, then you won’t have to shout from the rooftops. Also, if this is truly your right target, they will welcome your presence and not shun you from the fun.

How is your brand going to mingle in 2010? Step outside of your comfort zone and get out there! No one ever made new friends by staying home on Saturday nights.

Source: www.trendwatching.com. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide.

Image by chrisjohnbeckett

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CES is almost here

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Cecilia and I will be reporting from CES in Las Vegas Thursday and Friday January 7th and 8th, 2010.
International CES

Copyright 2009, CEA. All rights reserved.

Check back for updates!

Visit the CES website at http://www.cesweb.org

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A look at the last TechADE; what brands will be around to see the end of the next one?

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I’ve been sending out some old fashioned holiday cards, which I still think have a special if not minor place in the current world, even if my blogging pundit friends think their time has past. And in my notes on the back, I remarked it is hard to believe the “ZerOOs,” are over, and that I hope the “TEENs” are good to us. And easier to survive that living with actual human teens (like the four that cause daily havoc in my house).

As usual, I amused myself with my witty names for the past and coming decades. Great names, I thought; the ZerOOs and the TEENs.

But I just came up with something better and more fitting while reading a piece about the past decade in tech, and how so much has changed. So I’m officially renaming the ZerOOs from here on in: the TechADE.”

Think about it, so much has gone on since the entire established tech world put their collective heads in the sand waiting for Y2K to destroy civilization as we knew it. And when the clock struck 12, and nothing happened, and everyone blew out a collective sigh of relief, and realized, there was a whole lot of new stuff going on.

Boy, was that an understatement. And the pace of change has accelerated every day since.

I’m not going to reiterate everything the piece I linked to above said, it’s a good read if you have a few mins. But what occurred to me was what has happened to all of these brands. Some that have come from nowhere, like Facebook, others that have risen from the potential ashes like Apple, and still others that have faded into obscurity, like Geocities (RIP). Wow, it’s been a busy and remarkable span of time. Looking back, I cannot think of any better way to refer to it than the new name I’ve coined above.*

We have a saying at our shop, “Great Technology Can Be Leapfrogged, Great Brands Cannot.” And I still believe in it. But the trick to brands in the tech space living on for another decade is not simply to do a lot of branding, but rather, to embody the brand itself. To create an experience that is the brand, and a brand that is the experience.

There are a lot of great companies, products and services that are doing this today. How many of them will be around when I follow up on this post — if that is what we call it then — in another ten is another story. Will any of the brands changing our lives via technology today even exist on 12/27/2019? Only the most customer driven, and dare I say “Brand Savvy” need apply.

That is, after all, what happens to teenagers. Some, like the ones Springsteen sang of in Glory Days, end up fat and old and bald. Others get cooler, smarter and more successful as they grow up.

Which ones will be which is anyone’s guess at this point. But it won’t be dumb luck. It will take astute and unwavering dedication to the brand to be here for the long run.

How we build and manage those brands will no doubt continue to change. I, for one, look forward to being among those who are here then helping to drive it.

To use a term that is sure to be looked at as a huge cliche come 2019, I’m ready for you Teens. “Bring it on.”

*OK, someone else has the domain but it was about squeezing lemons, not the passage of time.

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A Decade Under The Influence. Of Words.

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Heard a great piece last night on NPR’s Fresh Air, an essay on The Decade In Words, by Cal Berkley Prof Geoffrey Nunberg. Made me think really hard about two things. First, OMG we are about to finish a DECADE?! I’d hardly even given this any thought. Where did the zerOOs go?

Second, having spent a good part of the past decade personally toiling in the tech and digital space, I realized what I’ve been doing much of this time, helping launch, save, resurrect, reposition and otherwise, sell sell sell a lot of tech driven merchandise, I guess I’ve inadvertently played a role in implanting these new words and phrases in our vocabularies.

If that troubles you, my apologies. But come on, a guy has to make a buck somehow.

On the other hand, if you are OK with this, please, hold the applause.

Anway, Nunberg points out that for 2009, the NPR fresh air logoOxford American Dictionary says the new word of the year was easy to pick; “Unfriend,” the verb. But that to look back on an entire decade and select a single word or phrase that can represent the entire span of time, that is harder. 

Of course there is the obvious “Google.” And iPod. And Wi-fi. And HD. And WMD. And the entire new use of “green.” And the ubiquitous “9/11,” which may in fact be it. It’s certainly something we can never let ourselves forget, but to represent an entire decade, I’m not sure…

Merriam-Webster, he points out, says 2006 gave us ringtone, spyware, and biodiesel. And even “big-box.” What did we call all those giant stores before? Surely they were there in the 90s, weren’t they? Where did we shop?

I personally like two acronyms slang words that became part of the common vernacular during the past 10 (not for all but for those in the tech-know) that come from the world of txt, which, if I’m not off, is also a potential winner that could represent the past ten tech driven years filled with ups and downs. And a few more downs.

But I’m placing my money on two wild cards. First, my runner up, “WTF.” Not going for shock value here or to be crude. I didn’t make it up or popularize it — Americans like all of us did.  But I chose this because, when the dot com boom crashed shortly after the start of Y2K, and many of us checked our 401Ks, I think all anyone of us could really say to ourselves was, “WT_?!”

Now fast forward nearly ten years and it happened all over again. But this time, looking back at the ‘The Decade Under the Influence,’ I think we all have the perspective to roll with the punches. Or at least a new slang word  to make it sting a bit less. Which is why I am going to close with my word to represent the zerOOs,  a big, hearty, “LOL.” And that is the winner in my  ebook.

Hey wait, what about “Kindle?”

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2009 JWT Holiday Card

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JWT's 2009 Holiday Card

Click the image to view JWT's 2009 Holiday Card

‘Twas three months before Christmas when at JWT.
A writer and art director were given a holiday duty.
The concepts were drawn by the creatives with care.
In hopes to create a new experience to share.

Round after round they toiled and tread.
Then visions of snowflakes appeared in their heads.
A team was assembled to help them prevail.
People of great talent and wondrous avail.

In a matter of weeks the site was online.
An amazing achievement within the deadline.
With a shake of the globe the snow falls and glitters.
Powered by our people and the magic of TwitterTM.

This year’s holiday card truly embodies the spirit of togetherness we’re fostering here at JWT. It was a team effort involving people in Atlanta, Dallas and New York. Working as one we were able to create a unique and engaging experience in a matter of days.

The concept itself reflects our commitment to a common purpose. Our unique Web application uses social media to bring together not only holiday wishes from our office, but from the entire world. A simple shake of the snow globe lets the world get a peek into what JWT is all about.

This spirit of camaraderie and the merging of our capabilities will strengthen us as an agency and catapult us into a new year filled with success. Our 2009 holiday card shows how as one team we can accomplish anything.

You can view the card here.

A special thanks goes out to all of those who worked on this project:

Brian Stieler—Art Director
Eduardo Moutinho—Copywriter
Ismael Toure—Interactive Designer
Nathan Byloff—Sr Software Engineer
Aaron Benson—Flash Developer
Mark Hanna—Systems Architect
Bryan Ingram—Director Digital Technology
Clint Keener—Interactive Designer jwt.com/atl website launch
Heather Wales—Project Manager
Leslie Browning—Project Manager
Tamica Seay—Project Manager
Tony Giovannini—Project Manager jwt.com/atl website launch
Paul Schoknecht—Digital Strategy
Rory Partalis—Digital Strategy
Amanda Garrett—Project Management
Elizabeth Kramer—Digital Traffic
Shane Williams—QA
Eric Hyman—New Business jwt.com/atl website launch
Christy Vaughn—New Business jwt.com/atl website launch

Happy holidays.

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