XM ASIA APPOINTS DESIGN AND DIGITAL GURU ERNEST KIM AS PLANNING DIRECTOR
25 July 2012
Kim joins XM Asia from the Portland, Oregon office of Wieden + Kennedy where, as Senior Digital Strategist, he drove digital, social and mobile marketing strategy for major clients including Coca-Cola and Diet Coke North America.
Prior to that role, Kim was Senior Global Product Line Manager for running footwear at Nike, in Beaverton, Oregon, where he led the creation of the award-winning Nike LunarGlide+ franchise, which quickly became the best-selling performance running shoe in Nike’s history. Kim was also lead inventor of the patent-pending Dynamic Support midsole technology that’s at the heart of the LunarGlide+, among several other best-selling models in Nike’s running portfolio.
Kim also founded Kicksology.net, which was, in its day, the world’s leading resource for performance-based reviews of basketball footwear, and co-founded 37signals, a boutique interactive design firm with a notable roster of clients, including U S WEST Dex, the FastWeb division of Monsters.com and Panera Bread.
He also served as Creative Director of the Chicago office of Organic, an interactive marketing agency, and has held senior design positions at the interactive divisions of Lifetime Television, Disney and McCann Erickson.
“I’m hugely excited to join the XM family. When I first met Paul and the team, I was struck by how closely their energy and ambition mirrored the dynamism of the region as a whole—it’s that spirit that drew me to XM and Singapore,” said Kim. “I can’t wait to roll up my sleeves and get to work building experiences that catalyze deep, enduring relationships between our clients and their customers.”
XM Asia, which is a JWT company, recently completed the acquisition of XM Gravity, formerly Magnivate, which is Indonesia’s leading digital agency. XM also has operations in Singapore, Malaysia and Hong Kong.
“It has been a fantastic few months, having completed our acquisition in Indonesia, and now I am extremely thrilled to have such a cross-disciplinary, multi-talented innovator join our team. XM is in growth mode, and Ernest will play a key role in growing our business and expanding our offerings across Southeast Asia and beyond,” said Paul Soon, CEO of XM Asia.
About XM Born in 1995, XM Asia (www.xm-asia.com) is one of Asia’s first and largest digital agencies. XM has created effective, innovative and award-winning strategies for companies across Southeast Asia for over 16 years, and continues to serve as a pioneer in the digital marketing space. The agency’s mantra is to deliver optimised digital experiences and strategies that enable their clients to build deeper consumer conversations with maximum ROI. To accomplish this, XM delivers a full range of proven digital marketing and technology consulting services. These range from business intelligence to platform development, consumer insights to user experience, rich internet application development to social media management, as well as data analytics and channel optimisation. XM clients across the region include Ford, MasterCard, HP, Economic Development Board of Singapore and the Singapore Tourism Board. XM Asia is Adobe’s first and only business partner in Asia. XM Asia is a JWT company, and part of the WPP group. About JWT APAC JWT opened their first offices in Asia Pacific in 1929. JWT APAC, headquartered in Singapore, has more than 3,000 employees spread across 18 countries. Not only are we recognized as one of the largest and most experienced agencies in APAC, but also one of the most creative. In 2011, we captured Mainland China’s first Cannes Grand Prix Lion and first Grand LIA at the London International Awards. We were also named the number 3 Network Agency of the Year at Spikes Asia. Our long history of firsts continues with Lo Sheung Yan, China Chairman and Northeast Asia ECD, being appointed as Cannes Lions first ever Jury President from China. In addition to working with JWT’s prestigious multinational clients, JWT APAC works with some of Asia’s largest brands including Haier, Indosat, Bharti Airtel and Korea Ginseng & Tobacco. About JWT JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Smirnoff, Macy’s, Ford and HSBC. JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY). ### Contact: Cris Prystay Asia Pacific Director of Corporate Communications +65 6880-5134 firstname.lastname@example.org