SINGAPORE, November 22, 2012— JWT Singapore’s Rapid Rescue app swept the Singapore 4A’s Creative Circle Awards show last night, bringing home the prestigious Solitaire award for best of show, which goes to the most ground-breaking piece of creative work across all categories, as well as the ‘Best of Category’ award for digital campaigns. These awards, together with two more gold and silver medals for Rapid Rescue, earned JWT Singapore the title of Digital Agency of the Year.
“Rapid Rescue is a great example of how we embrace technology, and use it to bring simple yet powerful ideas to life. Idea-centric advertising agencies have been working towards making digital part of their core offering and JWT’s success shows it is absolutely possible,” says Valerie Cheng, Executive Creative Director of JWT Singapore. “This is truly an awesome recognition for the team's effort – the creatives, the development team and our management, who believed in it,”
Rapid Rescue, which was rolled out in Singapore earlier this year by the Red Cross, is an innovative app that allows people who face a medical emergency to use their iPhone to locate individuals near to them who are trained in first aid. In an emergency, a few taps through the app’s menu sends out an alert to registered volunteers within a two-kilometer range of the victim, using location based software. The app has been downloaded 44,000 times from iTunes.
Rapid Rescue was created by Karan Dang, Art Director at JWT Singapore; Alan Leong, Digital Associate Creative Director; Parixit Battacharya, Creative Director; Celeste Ang, Art Director and JWT Singapore Executive Creative Director Valerie Cheng, together with mobile developer Omnitoons Pte Ltd. This life-saving app has won many accolades this year, including a Grand Prix at Ad Stars, and a Silver Medal at the Spikes Festival of Creativity.
JWT Singapore took home a total of 14 awards from the show, including two silver and two bronze medals for “Radio Prank” for Lux in the radio, promo, and entertainment and branded content categories; three bronze medals in radio for “Victory at the Commode”, for ICM Pharma, and two more bronze medals, one in direct for “Impressionist Windows”, for Vue Privee Gallery, and the other in outdoor for Lux “Magic Shower Room”. The CCA show, affectionately known as the Gong awards in the local creative community, is one of Singapore’s longest-running independent creative awards shows.
“JWT has made a real effort to place digital at the heart of everything we do, and scooping Best in Category, Best in Show and Digital Agency of the Year work shows that our hard work has paid off,” said Angus Fraser, JWT Singapore Managing Director. “I’m very proud of the entire team at JWT Singapore.”
The winning work can be seen at:
www.jwt.com/rapidrescue
www.jwt.com/radioprank
www.jwt.com/magicshowerroom
www.jwt.com/windowpaintings
About JWT APAC
JWT opened their first offices in Asia Pacific in 1929. JWT APAC, headquartered in Singapore, today has more than 3,000 employees spread across 18 countries.Not only are we recognized as one of the largest and most experienced agencies in APAC, but also one of the most creative. In 2011, we captured Mainland China’s first Cannes Grand Prix Lion and first Grand LIA at the London International Awards. We were also named the number 3 Network Agency of the Year at Spikes Asia. Our long history of firsts continues with Lo Sheung Yan, China Chairman and Northeast Asia ECD, being appointed as Cannes Lions first ever Jury President from China.
In addition to working with JWT’s prestigious multinational clients, JWT APAC works with some of Asia’s largest brands including Haier, Indosat, Bharti Airtel and Korea Ginseng & Tobacco.
About JWT
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.
JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Smirnoff, Macy’s, Ford and HSBC.
JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).
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Contact:Cris Prystay
Asia Pacific Director of Corporate Communications
+65 9889-8824
cris.prystay@jwt.com
