SINGAPORE, December 3, 2012
— JWT Asia Pacific announced that Frank Bauer will succeed Angus Fraser as CEO of JWT Singapore when Fraser retires in January 31, 2013.
During Fraser’s eight-year tenure at JWT Singapore, the agency grew its base of regional and global clients and built up a strong digital capability to complement its core creative offering. JWT Singapore took home a Grand Prix and six other awards from Spikes, and earlier this month was named Digital Agency of the Year at the 4A’s Creative Circle Awards. Fraser, who has worked in advertising for more than three decades, plans to return to the UK and set up an education tourism venture.
“It’s been eight fantastic years with JWT. I’ve really loved it, and we’ve achieved a lot of successes, growing from a small branch office in 2005 to a thriving, international agency,” said Fraser. “I’d like to thank my colleagues and clients, who’ve been truly wonderful to work with.”
Bauer joins JWT from German ad agency Scholz & Friends Group, where he served as the International Managing Director. Scholz’s clients include automakers Opel/Vauxhall, Saturn, Siemens, Unilever, and Vodafone, as well as institutions such as the German Federal Government and the European Parliament.
Prior to his role at Scholz & Friends, Bauer served as global account director at BBDO Worldwide, managing clients such as Allianz, Henkel, Hewlett Packard and Wrigley. Bauer worked in the US, France, and Germany during his tenure at BBDO. He also served as the acting managing director at Leo Burnett in Moscow, and worked in the international marketing department at BMW AG in Munich. He holds a Master’s degree in business.
Bauer will start his new role on January 1, and will work with Fraser, who leaves on January 31, for one month to ensure a smooth transition.
“I wish Angus all the best. He brought a lot to this role, and will be very much missed by all of us,” said Michael Maedel, President, JWT Asia Pacific. “We chose Frank for this critical role after an extensive, worldwide search. Singapore is an important regional and even global hub for many of our clients, and he’s got the energy, enthusiasm and international outlook to help drive our client’s growth ambitions.”
About JWT APAC
JWT opened their first offices in Asia Pacific in 1929. JWT APAC, headquartered in Singapore, today has more than 3,000 employees spread across 18 countries.Not only are we recognized as one of the largest and most experienced agencies in APAC, but also one of the most creative. In 2011, we captured Mainland China’s first Cannes Grand Prix Lion and first Grand LIA at the London International Awards. Our long history of firsts continues with Lo Sheung Yan, China Chairman and Northeast Asia ECD, being appointed as Cannes Lions first ever Jury President from China.
In addition to working with JWT’s prestigious multinational clients, JWT APAC works with some of Asia’s largest brands including Haier, Indosat, Bharti Airtel and Korea Ginseng & Tobacco.
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.
JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Smirnoff, Macy’s, Ford and HSBC.
JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others.
JWT’s parent company is WPP (NASDAQ: WPPGY).
Asia Pacific Director of Corporate Communications