Director of Trendspotting / JWT New York
Ann Mack oversees global trendspotting for JWT, the world’s most famous communications agency. She helps brands turn shifts in the zeitgeist into opportunities.
Ann has worked on strategic projects for clients including Unilever, Kellogg’s and Kimberly-Clark. Most recently, she led the development of JWT’s AnxietyIndex.com, which focuses on helping brands navigate consumer anxiety, and the re-launch of JWTIntelligence.com.
Ann has appeared on NBC’s Today Show, The Early Show on CBS, Fox and Friends, and Sky News; has been interviewed by numerous radio outlets, including the BBC and NPR; and has been quoted in dozens of publications, including The New York Times and USA Today for her thought leadership.
Before joining JWT in 2004, Ann led Adweek's coverage of the digital advertising industry as Interactive Editor. She started her career as a crime reporter for the Mansfield News Journal in Ohio after graduating from Ohio State University with a BA in journalism.