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JWT Atlanta’s "Affairs of the Flame" ad campaign for natural gas provider SCANA Energy is a first in many ways. The comedic, episodic soap opera is the first time SCANA Energy has ever had such a rich, fully-integrated campaign. It’s also the first major campaign produced by the new JWT Atlanta. Under the new leadership of CCO Perry Fair and GCD Tim Wettstein, the creative team of Rob Bloom and Ryan Taylor brought to life the drama of natural gas renewal time in a funny and memorable way. A series of broadcast spots will roll out over the next several months. Additional online episodes and other bonus content were also produced. The campaign features a cast of recognizable actors, most notably Grant Goodeve of the iconic TV show “Eight is Enough.” Directed by Ben Callner, who won the Young Director Award at Cannes in 2011. See the drama unfold at affairsoftheflame.com.
Business Products & Services SCANA SCANA Energy
JWT Atlanta
United States
We’re a dynamically structured unit of JWT, 300+ people strong, based in Atlanta with offices in Dallas and Houston. Along with strategic and creative development, we also provide...
3630 Peachtree Road NE, Suite 1200 Atlanta United States
+1 404 365 7300
Marshall Lauck
Chief Operating Officer / JWT Atlanta
Marshall currently serves as the Chief Operating Officer for the JWT Atlanta, Dallas and Houston offices, leading the staff alongside Chief Creative Officer Perry Fair. Prior to...
marshall.lauck@jwt.com
Perry Fair
Chief Creative Officer / JWT Atlanta
Chief Creative Officer Perry Fair, who was ranked as one of the top 25 young advertisers in America by the AAF, currently serves as the leader of JWT Atlanta, where he oversees accounts...
perry.fair@jwt.com
Travis Manion Foundation - 9-11 Heroes Run
5K for the 9K / JWT Atlanta
Run. Volunteer. Donate. Cheer. Most of all Honor.
JWT Atlanta helped the Travis Manion Foundation promote participation in their annual 9/11 Heroes Run with a campaign that asks...
Virtual Race Bib Facebook App / JWT Atlanta
JWT is making it easy for people to support the Travis Manion Foundation 9-11 Heroes Run, without even breaking a sweat. If you can't make it to one of the 29 event locations nationwide...
Shell
V-Power / JWT Atlanta
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Marine Corps Scholarship Foundation
Leaving Home / JWT Atlanta
The Marine Corps Scholarship Foundation's commercial Leaving Home debuted in Times Square earlier this year. In conjunction with the launch, the team created a big street team push...
United States Marine Corps - USMC
Marines.com / JWT Atlanta
In 2012, The United States Marine Corps (USMC) launched the redesigned Marines.com to educate, inspire and motivate the millennial generation through a more personalized and dynamic...
Jiffy Lube
Leave Worry Behind / JWT Atlanta
Undertaking the daunting market challenges facing Jiffy Lube service centers, JWT Atlanta’s planning team conducted extensive research to identify a new positioning that would...
Mobile App / JWT Atlanta
We helped Jiffy Lube, the leader in the quick lube industry, develop and launch their first ever Smartphone application. Available for the iPhone and the Android, this application...
Anxiety Crusher / JWT Atlanta
To help users leave vehicle maintenance worries behind, JWT Atlanta created the Jiffy Lube Anxiety Crusher. A rip-roaring monster truck game of epic proportions. Utilizing Bing's...
Junior Rank & United States Marine Corps - Junior Rank & USMC
The Warrior Within / JWT Atlanta
To increase participation within the Marine Corps sponsored Junior Rank Diamond Flight football camps, JWT Atlanta created a series of ads playing up the emotionally charged and...
United States Marine Corps
Toward the Sounds of Chaos / JWT Atlanta
The Marine Corps’ newest recruitment campaign, Toward the Sounds of Chaos, is a fully integrated advertising campaign aimed at raising awareness among millennial youth. Launched...
USMC Brand Research / JWT Atlanta
How the US Marines Brought Rambo and Bono Together Through Research (and Why)
No one imagines a return of the draft but, the truth is that the all-volunteer force, (the “legal name”...
TriWest
Sacrifices / JWT Atlanta
TriWest, a major healthcare provider to families in the Military, wanted to send a special thank you not just to the men and women overseas, but also to the countless others back home...
Highly Trained - "Balloon" / JWT Atlanta
